INTANGIBLE ASSETS AND GOODWILL (Tables)

12 Months Ended

Dec. 31, 2015

Goodwill and Intangible Assets Disclosure [Abstract]

Composition of Intangible Assets, Finite-Lived

The following table details the composition of our acquired intangible assets at year-end 2015 and 2014:

($ in millions)	At Year-End 2015			At Year-End 2014
Definite-lived Intangible Assets
Contract acquisition costs and other	$	1,702		$	1,735
Accumulated amortization	(380		)	(461		)
	1,322			1,274
Indefinite-lived Intangible Assets
Brands	129			77
Total Intangible Assets	$	1,451		$	1,351

Composition of Intangible Assets, Indefinite-Lived

The following table details the composition of our acquired intangible assets at year-end 2015 and 2014:

($ in millions)	At Year-End 2015			At Year-End 2014
Definite-lived Intangible Assets
Contract acquisition costs and other	$	1,702		$	1,735
Accumulated amortization	(380		)	(461		)
	1,322			1,274
Indefinite-lived Intangible Assets
Brands	129			77
Total Intangible Assets	$	1,451		$	1,351

Carrying Amount of Goodwill

The following table details the carrying amount of our goodwill at year-end 2015 and 2014:

($ in millions)	North American Full-Service Segment			North American Limited-Service Segment			International			Total Goodwill
Year-end 2014 balance:
Goodwill	$	392		$	125		$	431		$	948
Accumulated impairment losses	—			(54		)	—			(54		)
	392			71			431			894
Additions	$	19		$	—		$	—		$	19
Adjustments	—			—			57			57
Foreign currency translation	(2		)	—			(25		)	(27		)
Year-end 2015 balance:
Goodwill	$	409		$	125		$	463		$	997
Accumulated impairment losses	—			(54		)	—			(54		)
	$	409		$	71		$	463		$	943