Business Segment Data

12 Months Ended

Dec. 28, 2012

Segment Reporting [Abstract]

Business Segment Data

Business Segment Data

We are principally engaged in one major line of business, the production, distribution and marketing of bananas, other fresh produce and prepared food. Our products are sold in markets throughout the world, with our major producing operations located in North, Central and South America, Europe, Asia and Africa.

Our operations are aggregated into business segments on the basis of our products: bananas, other fresh produce and prepared food. Other fresh produce includes pineapples, melons, non-tropical fruit (including grapes, apples, pears, peaches, plums, nectarines, avocados, citrus and kiwis), fresh-cut products, other fruit and vegetables, a third-party ocean freight business, a plastic product and box manufacturing business and a grain business. During the fourth quarter of 2010, we sold the grain silos and exited the grain business. Prepared food includes prepared fruit and vegetables, juices, beverages, snacks, poultry and meat products.

We evaluate performance based on several factors, of which net sales and gross profit by product are the primary financial measures (U.S. dollars in millions):

	Year ended
	December 28, 2012				December 30, 2011				December 31, 2010
	Net Sales		Gross Profit		Net Sales		Gross Profit		Net Sales		Gross Profit
Banana	$	1,544.6	$	89.7	$	1,653.1	$	88.3	$	1,620.3	$	31.4
Other fresh produce	1,544.8		205.8		1,581.6		177.9		1,572.8		195.4
Prepared food	331.8		46.2		355.0		53.3		359.8		45.6
Totals	$	3,421.2	$	341.7	$	3,589.7	$	319.5	$	3,552.9	$	272.4

	Year ended
Net sales by geographic region:	December 28, 2012		December 30, 2011		December 31, 2010
North America	$	1,821.1	$	1,806.8	$	1,741.3
Europe	704.3		854.8		913.8
Asia	422.2		431.5		411.1
Middle East	387.4		429.2		421.1
Other	86.2		67.4		65.6
Total net sales	$	3,421.2	$	3,589.7	$	3,552.9

21. Business Segment Data (continued)

Property, plant and equipment, net:	December 28, 2012		December 30, 2011
North America	$	70.0	$	73.9
Europe	54.1		58.7
Middle East	163.3		165.0
Africa	35.9		33.2
Asia	22.0		21.7
Central America	570.2		519.0
South America	67.7		114.5
Maritime equipment (including containers)	27.9		24.8
Corporate	13.5		12.1
Total property, plant and equipment, net	$	1,024.6	$	1,022.9

Identifiable assets:	December 28, 2012		December 30, 2011
North America	$	330.5	$	316.9
Europe	413.2		432.6
Middle East	320.0		298.4
Africa	132.3		104.0
Asia	159.9		148.4
Central America	905.2		850.0
South America	140.7		216.6
Maritime equipment (including containers)	40.2		43.0
Corporate	91.4		94.1
Total identifiable assets	$	2,533.4	$	2,504.0

North America accounted for approximately 53%, 50% and 49% of our net sales for the years ended 2012, 2011 and 2010, respectively.  Our earnings are heavily dependent on operations located worldwide; however, our net sales are not dependent on any particular country other than the United States, with no other country accounting for greater than 10% of our net sales for 2012, 2011 and 2010.  These operations are a significant factor in the economies of some of the countries in which we operate and are subject to the risks that are inherent in operating in such countries, including government regulations, currency and ownership restrictions and risk of expropriation. Management reviews assets on the basis of geographic region and not by reportable segment, which more closely aligns our capital investment with demand for our products.  Costa Rica is our most significant sourcing location, representing approximately 43%, 43% and 42% of our property, plant and equipment as of December 28, 2012, December 30, 2011 and December 31, 2010, respectively.  No country other than Costa Rica accounts for greater than 10% of our property, plant and equipment.

One customer accounted for approximately 12% of net sales in 2012 and 13% of net sales in 2011 and 2010, respectively. These sales are reported in the banana and other fresh produce segments. No other customer accounted for 10% or more of our net sales. In 2012, our top 10 customers accounted for approximately 28% of net sales as compared with 32% of our net sales during 2011 and 34% during 2010. Identifiable assets by geographic area represent those assets used in the operations of each geographic area. Corporate assets consist of goodwill, building, leasehold improvements and furniture and fixtures.