Business Segment Data

3 Months Ended

Mar. 30, 2012

Segment Reporting [Abstract]

Business Segment Data

Business Segment Data

We are principally engaged in one major line of business, the production, distribution and marketing of bananas, other fresh produce and prepared food. Our products are sold in markets throughout the world with our major producing operations located in North, Central and South America, Europe, Asia and Africa.

Our operations are aggregated into business segments on the basis of our products: bananas, other fresh produce and prepared food. Other fresh produce includes pineapples, melons, non-tropical fruit (including grapes, apples, pears, peaches, plums, nectarines, avocados, citrus and kiwis), fresh-cut products, other fruit and vegetables, a third-party ocean freight business and a plastic product and box manufacturing business. Prepared food includes prepared fruit and vegetables, juices, beverages, snacks, poultry and meat products.

We evaluate performance based on several factors, of which net sales and gross profit by product are the primary financial measures (U.S. dollars in millions):

	Quarter ended
	March 30, 2012				April 1, 2011
	Net Sales		Gross Profit		Net Sales		Gross Profit
Banana	$	397.5	$	38.8	$	427.5	$	51.5
Other fresh produce	421.1		60.3		452.6		55.1
Prepared food	79.3		13.3		93.9		16.2
Totals	$	897.9	$	112.4	$	974.0	$	122.8