Business Segment Data

We are principally engaged in one major line of business, the production, distribution and marketing of bananas, other fresh produce and prepared food. Our products are sold in markets throughout the world with our major producing operations located in North, Central and South America, Europe, Asia and Africa.

Our operations are aggregated into three business segments on the basis of our products: bananas, other fresh produce and prepared food. Other fresh produce includes pineapples, melons, non-tropical fruit (including grapes, apples, citrus, blueberries, strawberries, pears, peaches, plums, nectarines, cherries and kiwis), avocados, tomatoes, fresh-cut products, other fruit and vegetables, a third-party ocean freight business, a plastic product and a box manufacturing business. Prepared food includes prepared fruit and vegetables, juices, beverages, snacks, poultry and meat products.

We evaluate performance based on several factors, of which net sales and gross profit by product are the primary financial measures (U.S. dollars in millions):



	Quarter ended
	September 28, 2018				September 29, 2017
Segments:	Net Sales		Gross Profit		Net Sales		Gross Profit
Other fresh produce	$	584.9	$	37.7	$	468.0	$	44.4
Banana	397.4		10.3		409.2		5.7
Prepared foods	87.2		4.6		75.5		8.2
Totals	$	1,069.5	$	52.6	$	952.7	$	58.3

	Nine months ended
	September 28, 2018				September 29, 2017
Segments:	Net Sales		Gross Profit		Net Sales		Gross Profit
Other fresh produce	$	1,879.8	$	131.3	$	1,542.3	$	147.8
Banana	1,308.3		86.2		1,353.8		98.8
Prepared foods	259.9		19.9		236.1		34.0
Totals	$	3,448.0	$	237.4	$	3,132.2	$	280.6



	Quarter ended				Nine months ended
Net Sales by geographic region:	September 28, 2018		September 29, 2017		September 28, 2018		September 29, 2017
North America	$	709.3	$	576.9	$	2,187.5	$	1,833.8
Europe	137.5		134.7		507.4		501.9
Middle East	104.2		121.3		346.1		392.0
Asia	110.1		108.3		358.6		360.0
Other	8.4		11.5		48.4		44.5
Totals	$	1,069.5	$	952.7	$	3,448.0	$	3,132.2

16. Business Segment Data (continued)

Our North America region included the following Mann Packing results:



	Quarter ended				Period from February 27, 2018 to September 28, 2018
	September 28, 2018
Segments:	Net Sales		Gross Profit		Net Sales		Gross Profit
Other fresh produce	$	128.7	$	3.4	$	307.4	$	17.6
Prepared foods	13.8		2.3		32.5		6.0
Totals	$	142.5	$	5.7	$	339.9	$	23.6

Refer to Note 5, “Acquisitions”, for further discussion on the Mann Packing acquisition.

The following table indicates our net sales by product:



	Quarter ended								Nine months ended
	September 28, 2018				September 29, 2017				September 28, 2018				September 29, 2017
Segments:	Net Sales								Net Sales
Other fresh produce:
Gold pineapples	112.3		11	%	119.5		13	%	371.8		11	%	365.2		12	%
Fresh-cut produce	254.5		24	%	158.8		16	%	706.9		20	%	468.9		15	%
Non-tropical fruit	40.6		4	%	38.3		4	%	193.2		6	%	194.7		6	%
Avocados	84.7		8	%	90.4		9	%	263.9		8	%	246.5		8	%
Melons	5.2		—	%	6.4		1	%	90.8		3	%	88.1		3	%
Tomatoes	14.9		1	%	16.3		2	%	50.0		1	%	59.8		2	%
Vegetables	36.4		4	%	6.5		1	%	94.0		3	%	20.0		1	%
Other fruit, products and services	36.3		3	%	31.8		3	%	109.2		3	%	99.1		3	%
Total other fresh produce	$	584.9	55	%	$	468.0	49	%	$	1,879.8	55	%	$	1,542.3	50	%
Banana	$	397.4	37	%	$	409.2	43	%	$	1,308.3	38	%	$	1,353.8	43	%
Prepared foods	$	87.2	8	%	$	75.5	8	%	$	259.9	7	%	$	236.1	7	%
Totals	$	1,069.5	100	%	$	952.7	100	%	$	3,448.0	100	%	$	3,132.2	100	%