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Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets Goodwill and Other Intangible Assets
The following table presents the changes in the carrying amount of goodwill for each of the three years in the period ended December 31, 2024:
General rentalsSpecialtyTotal
Balance at January 1, 2022 (1)$4,445 $1,083 $5,528 
Goodwill related to acquisitions (2) (3)549 (20)529 
Foreign currency translation and other adjustments(14)(17)(31)
Balance at December 31, 2022 (1)4,980 1,046 6,026 
Goodwill related to acquisitions (2) (3)(209)111 (98)
Foreign currency translation and other adjustments12 
Balance at December 31, 2023 (1)4,775 1,165 5,940 
Goodwill related to acquisitions (2) (3)124 881 1,005 
Foreign currency translation and other adjustments(16)(29)(45)
Balance at December 31, 2024 (1)$4,883$2,017$6,900
 
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(1)    The total carrying amount of goodwill for all periods in the table above is reflected net of $1.557 billion of accumulated impairment charges, which were primarily recorded in our general rentals segment.
(2)    Includes goodwill adjustments for the effect on goodwill of changes to net assets acquired during the measurement period, which were not significant to our previously reported operating results or financial condition. Decreases in goodwill related to acquisitions above primarily reflect such measurement period adjustments.
(3)    The December 2022 acquisition of Ahern Rentals was assigned to our general rentals segment and accounted for most of the goodwill related to acquisitions in 2022. The decrease in goodwill related to acquisitions for the general rentals segment in 2023 primarily reflected measurement period adjustments associated with the Ahern Rentals acquisition, partially offset by other acquisition activity. For additional detail on the March 2024 acquisition of Yak, which was assigned to our specialty segment and accounted for most of the goodwill related to acquisitions in 2024, see note 4 to our consolidated financial statements.
Other intangible assets were comprised of the following at December 31, 2024 and 2023:  
December 31, 2024
Weighted-Average Remaining
Amortization Period 
Gross
Carrying
Amount
Accumulated
Amortization
Net
Amount
Non-compete agreements3 years$170 $85 $85 
Customer relationships6 years$2,674 $2,100 $574 
Trade names and associated trademarks2 years$12 $$
 
December 31, 2023
Weighted-Average Remaining
Amortization Period 
Gross
Carrying
Amount
Accumulated
Amortization
 
Net
Amount
 
Non-compete agreements4 years$176 $58 $118 
Customer relationships6 years$2,468 $1,919 $549 
Trade names and associated trademarks2 years$$$
Our other intangibles assets, net at December 31, 2024 include the assets set forth in the table below associated with the acquisition of Yak that is discussed in note 4 to our consolidated financial statements. No residual value has been assigned to these assets. The non-compete agreements are being amortized on a straight-line basis and the customer relationships are being amortized using the sum of the years' digits method, and we believe that such methods best reflect the estimated pattern in which the economic benefits will be consumed.
December 31, 2024
Weighted-Average Remaining
Amortization Period 
Net Carrying
Amount
Customer relationships5 years118 
Amortization expense for other intangible assets was $258, $271 and $219 for the years ended December 31, 2024, 2023 and 2022, respectively.
As of December 31, 2024, estimated amortization expense for other intangible assets for each of the next five years and thereafter was as follows: 
2025$227 
2026173 
2027119 
202866 
202943 
Thereafter
35 
Total
$663