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FORM 6-K
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934

For the month of November 2005

Commission File Number 0-29620

LJ International Inc.
(Translation of registrant's name into English)

Unit #12, 12/F, Block A
Focal Industrial Centre
21 Man Lok Street, Hung Hom, Hong Kong
(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ü  Form 40-F      

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant's "home country"), or under the rules of the home country exchange on which the registrant's securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant's security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes       No  ü 

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________

TABLE OF CONTENTS

Press Release

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	LJ International Inc. (Registrant)
Date: November 3, 2005	By:	/s/ NG HON TAK RINGO NG HON TAK RINGO Chief Financial Officer

EXHIBIT INDEX

Exhibit No.	Description
99.1	Press Release

EX-99.1 2 d29962exv99w1.htm PRESS RELEASE

Exhibit 99.1

FOR FURTHER INFORMATION:
AT LJI:	AT INVESTOR RELATIONS INTL:
Betty Ho	Haris Tajyar
Vice President, Corporate Development	Managing Partner
Ph: 011-852-2170-0001	Ph: 818-382-9702
betty@ljintl.com	htajyar@irintl.com

FOR IMMEDIATE RELEASE
NOVEMBER 3, 2005

LJ INTERNATIONAL TO PRESENT AT
WESTERGAARD SMALL CAP CONFERENCE

Company is One of 30 Emerging Growth Firms Presenting
Investment Story to Leading Investors at N.Y. Event

HONG KONG and LOS ANGELES, November 3, 2005 — LJ International, Inc. (LJI) (Nasdaq/NMS: JADE), one of the fastest growing jewelry companies in the world, today announced that it will be among the 30 featured firms making presentations to investment professionals at the 28^th Annual Westergaard Small-Cap Conference in New York City on November 21, 2005. To schedule a private, one-on-one meeting with LJ Intl., please contact Haris Tajyar with Investor Relations International at 818-382-9702.

The conference, to be held at the Waldorf-Astoria Hotel, is sponsored by Paulson Investment Company, Inc., a leading investment banker for emerging growth companies, and co-hosted by Dutton Associates, a leading independent equity research firm. The event features presentations to small, informal groups of investors by LJI and the other selected growth firms, along with a luncheon featuring a keynote address by economist and commentator Lawrence Kudlow.

LJI plans to detail its growth strategy and outlook based on the rapid expansion of its China retailing operation, and on the continued steady growth in its older markets such as North America. In particular, it will bring investors up-to-date on the rapid progress of ENZO, its retailing arm in China.

“It is both an honor and a great opportunity to be among the select group of growth companies featured at this year’s Westergaard Conference,” said Yu Chuan Yih, Chairman and CEO of LJI. “We will have an ideal venue for sharing our latest results, strategic thinking and financial outlook with influential professionals in the investment community. We believe these investors will come away with a renewed awareness of the global jewelry market’s ongoing growth and of

LJI’s strong first-mover position as a pioneering vertically-integrated retailer in China, arguably the fastest-growing major consumer market in the world.”

If you would like to be added to LJI’s investor email lists please contact Haris Tajyar with Investor Relations International at htajyar@irintl.com.

About LJ International

LJ International, Inc. (LJI) is a publicly-owned company, based in Hong Kong and the U.S., engaged in designing, branding, marketing and distributing a full range of jewelry. It has built its global business, currently one of the fastest-growing in the jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service. LJI distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China through stores and e-shopping sites. Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets. It trades on the Nasdaq National Market under the symbol JADE.

For more information on LJI, go to its Web Site at http://www.ljintl.com .

Forward looking statement: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products and other risk factors detailed in the company’s most recent annual report and other filings with the Securities and Exchange Commission.

EX-99.1

exv99w1