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Segment Information
3 Months Ended
Apr. 26, 2015
Notes to financial statements [Abstract]  
Segment Information
Segment Information
 
Our Chief Executive Officer, who is considered to be our chief operating decision maker, or CODM, reviews financial information presented on an operating segment basis for purposes of making operating decisions and assessing financial performance. Our operating segments are equivalent to our reportable segments.

We report our business in two primary reporting segments - the GPU business and the Tegra Processor business - based on a single underlying graphics architecture.

Our GPU product brands aimed at specialized markets include GeForce for gamers; Quadro for designers; Tesla for researchers, deep learning and big-data analysts; and GRID for cloud-based visual computing users.

We also integrate our GPUs into mobile chips called system-on-a-chip (SOC) processors, which power tablets, and automotive infotainment and safety systems. Our Tegra brand integrates an entire computer onto a single chip, incorporating GPUs and multi-core CPUs with audio, video and input/output capabilities. They can also be integrated with baseband processors to add voice and data communication. Tegra conserves power while delivering state-of-the-art graphics and multimedia processing.

We have a single unifying architecture for our GPU and Tegra Processors. This architecture unification leverages our visual computing expertise by charging the operating expenses of certain core engineering functions to the GPU business, while charging the Tegra Processor business for the incremental cost of the teams working directly for that business. In instances where the operating expenses of certain functions benefit both reporting segments, our CODM assigns 100% of those expenses to the reporting segment that benefits the most. The revenue and cost of revenue of the reporting segments was not affected, and comparative periods presented below reflect the impact of this change.

The “All Other” category presented below represents the revenue and expenses that our CODM does not assign to either the GPU business or the Tegra Processor business for purposes of making operating decisions or assessing financial performance. The revenue includes primarily patent licensing revenue and the expenses include corporate infrastructure and support costs, stock-based compensation costs, amortization of acquisition-related intangible assets, other acquisition-related costs, and other non-recurring charges and benefits that our CODM deems to be enterprise in nature.

Our CODM does not review any information regarding total assets on a reporting segment basis. Reporting segments do not record intersegment revenue, and, accordingly, there is none to be reported. The accounting policies for segment reporting are the same as for NVIDIA as a whole. The table below presents details of our reportable segments and the “All Other” category.
 
GPU
 
Tegra Processor
 
All Other
 
Consolidated
 
(In millions)
Three Months Ended April 26, 2015
 
 
 
 
 
 
 
Revenue
$
940

 
$
145

 
$
66

 
$
1,151

Depreciation and amortization expenses
$
28

 
$
14

 
$
12

 
$
54

Operating income (loss)
$
278

 
$
(57
)
 
$
(45
)
 
$
176

 
 
 
 
 
 
 
 
Three Months Ended April 27, 2014
 

 
 

 
 

 
 

Revenue
$
898

 
$
139

 
$
66

 
$
1,103

Depreciation and amortization expenses
$
30

 
$
14

 
$
11

 
$
55

Operating income (loss)
$
235

 
$
(62
)
 
$
(22
)
 
$
151



 
Three Months Ended
 
April 26,
2015
 
April 27,
2014
 
(In millions)
Reconciling items included in "All Other" category :
 
 
Unallocated revenue
$
66

 
$
66

Unallocated cost of revenue and operating expenses
(57
)
 
(43
)
Stock-based compensation
(45
)
 
(36
)
Acquisition-related costs
(9
)
 
(9
)
Total
$
(45
)
 
$
(22
)


Revenue by geographic region is allocated to individual countries based on the location to which the products are initially billed even if our customers’ revenue is attributable to end customers that are located in a different location. The following table summarizes information pertaining to our revenue from customers based on invoicing address in different geographic regions:
 
Three Months Ended
 
April 26,
 
April 27,
 
2015
 
2014
 
(In millions)
Revenue:
 
 
 
Taiwan
$
388

 
$
373

Other Asia Pacific
188

 
155

United States
180

 
173

China
173

 
223

Europe
119

 
87

Other Americas
103

 
92

Total revenue
$
1,151

 
$
1,103


Revenue from significant customers, those representing 10% or more of total revenue for the respective dates, is summarized as follows:
 
Three Months Ended
 
April 26,
 
April 27,
 
2015
 
2014
Revenue:
 
 
 
Customer A
10
%
 
10
%

Revenue from Customer A was attributable primarily to the GPU business for the three months ended April 26, 2015 and to both the GPU and Tegra Processor businesses for the three months ended April 27, 2014.

Accounts receivable from significant customers, those representing 10% or more of total accounts receivable for the respective periods, is summarized as follows:
 
April 26,
2015
 
January 25,
2015
Accounts Receivable:
 
 
 
Customer B
22
%
 
20
%
Customer C
10
%
 
10
%