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Segment Information
12 Months Ended
Jan. 29, 2012
Notes to financial statements [Abstract]  
Segment Information
Segment Information
 
Our Chief Executive Officer, who is considered to be our chief operating decision maker, or CODM, reviews financial information presented on an operating segment basis for purposes of making operating decisions and assessing financial performance. We have three primary financial reporting segments - GPU Business, PSB, and CPB.  

Reporting Segments
 
Primary Revenue Sources
 
 
 
GPU
ž
GeForce discrete graphics and chipset products and notebook PCs
 
ž
Licensing fees from Intel Corporation
 
ž
Memory products
 
 
 
PSB
ž
Quadro professional workstation products
 
ž
Tesla high-performance computing products
 
 
 
CPB
ž
Tegra mobile products
 
ž
Icera baseband processors and RF transceivers for mobile connectivity
 
ž
Royalty license fees and other revenue related to video game consoles
 
ž
GPU and Tegra products in embedded products and automobiles

The “All Other” category includes non-recurring charges and benefits that we do not allocate to our operating segments as these items are not included in the segment operating performance measures evaluated by our CODM.  During the year ended January 30, 2011, we entered into a six-year cross licensing agreement with Intel and also mutually agreed to settle all outstanding legal disputes.  For accounting purposes, the fair valued benefit prescribed to the settlement portion was $57.0 million and was considered a non-recurring benefit for the fiscal year 2011.  Please refer to Note 4 of these Notes to the Consolidated Financial Statements for further discussion regarding the patent cross license agreement with Intel.  Non-recurring charges related to our cash tender offer to purchase certain employee stock options were $140.2 million for the year ended January 31, 2010.  Please refer to Note 2 of these Notes to the Consolidated Financial Statements for further discussion regarding the cash tender offer.

Our CODM does not review any information regarding total assets on an operating segment basis. Operating segments do not record intersegment revenue, and, accordingly, there is none to be reported. The accounting policies for segment reporting are the same as for NVIDIA as a whole.
  
 
GPU
 
PSB
 
CPB
 
All Other
 
Consolidated
 
(In thousands)
Year Ended January 29, 2012:
 
 
 
 
 
 
 
 
 
Revenue
$
2,542,430

 
$
864,334

 
$
591,166

 
$

 
$
3,997,930

Depreciation and amortization expense
$
118,644

 
$
22,564

 
$
62,997

 
$

 
$
204,205

Operating income (loss)
$
528,242

 
$
327,970

 
$
(207,913
)
 
$

 
$
648,299

Year Ended January 30, 2011:
 
 
 
 
 
 
 
 
 
Revenue
$
2,527,144

 
$
818,552

 
$
197,613

 
$

 
$
3,543,309

Depreciation and amortization expense
$
126,536

 
$
26,711

 
$
33,742

 
$

 
$
186,989

Operating income (loss)
$
30,154

 
$
321,944

 
$
(153,351
)
 
$
57,000

 
$
255,747

Year Ended January 31, 2010:
 
 
 
 
 
 
 
 
 
Revenue
$
2,660,176

 
$
510,223

 
$
156,046

 
$

 
$
3,326,445

Depreciation and amortization expense
$
139,298

 
$
28,443

 
$
28,923

 
$

 
$
196,664

Operating income (loss)
$
(13,487
)
 
$
148,953

 
$
(94,170
)
 
$
(140,241
)
 
$
(98,945
)


Revenue by geographic region is allocated to individual countries based on the location to which the products are initially billed even if our customers’ revenue is attributable to end customers that are located in a different location. The following tables summarize information pertaining to our revenue from customers based on invoicing address in different geographic regions: 
 
Year Ended
 
January 29,
2012
 
January 30,
2011
 
January 31,
2010
 Revenue:
(In thousands)
China
$
941,811

 
$
1,223,199

 
$
1,304,196

Taiwan
1,137,175

 
936,797

 
883,137

Other Asia Pacific
730,975

 
519,473

 
406,286

Europe
296,591

 
261,421

 
203,760

United States
596,264

 
297,265

 
248,793

Other Americas
295,114

 
305,154

 
280,273

Total revenue
$
3,997,930

 
$
3,543,309

 
$
3,326,445

 
The following table presents summarized information for long-lived assets by geographic region. Long lived assets consist of property and equipment and deposits and other assets and exclude goodwill and intangible assets.

 
January 29,
2012
 
January 30,
2011
 Long-lived assets:
(In thousands)
United States
$
563,699

 
$
529,797

Taiwan
40,199

 
56,202

China
27,360

 
32,500

India
30,598

 
31,454

Europe
17,737

 
4,541

Other Asia Pacific
811

 
787

Total long-lived assets
$
680,404

 
$
655,281


 
Revenue from significant customers, those representing 10% or more of total revenue for the respective dates, is summarized as follows:
 
 
Year Ended
 
January 29,
2012
 
January 30,
2011
 
January 31,
2010
Revenue:
 
 
 
 
 
Customer A
11
%
 

 

Customer B

 
12
%
 
12
%


Accounts receivable from significant customers, those representing 10% or more of total accounts receivable for the respective periods, is summarized as follows: 
 
January 29,
2012
 
January 30,
2011
Accounts Receivable:
 
 
 
Customer A
20
%
 
11
%