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Statements of Operations and Comprehensive Loss - USD ($)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Income Statement [Abstract]    
Net revenues $ 5,068,663 $ 3,223,096
Costs and expenses:    
Cost of revenues 9,345,122 6,920,111
Research and development expenses 3,364,747 2,713,367
General and administrative expenses 7,189,529 6,560,425
Sales and marketing expenses 6,343,971 5,054,230
Total costs and expenses 26,243,369 21,248,133
Loss from operations (21,174,706) (18,025,037)
Other income/(expense):    
Interest expense, net (482,623) (525,880)
Other income 51,216 153,648
Total other income/(expense): (431,407) (372,232)
Loss before income taxes (21,606,113) (18,397,269)
Income tax expense (7,624) (2,053)
Net loss and comprehensive loss $ (21,613,737) $ (18,399,322)
Weighted-average shares outstanding used in computing net loss per share attributable to common shareholders:    
Basic 27,246,292 9,578,285
Diluted 27,246,292 9,578,285
Net loss per common share:    
Basic $ (0.79) $ (1.92)
Diluted $ (0.79) $ (1.92)