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Segment Information
9 Months Ended
Sep. 30, 2014
Segment Reporting [Abstract]  
Segment Information
Segment Information

Prior to the first quarter of 2014, our Chief Operating Decision Maker, or CODM, who is our President and Chief Executive Officer, managed our business as one reportable operating segment that included the design, manufacture and marketing of a range of software and hardware storage systems for the entry and mid-range storage markets. Beginning in the first quarter of 2014, due to the growth and significance of our Vertical Markets, our CODM is managing our business in three reportable operating segments. Hence, we changed our reporting segments accordingly. Therefore, beginning with the first quarter of 2014, we have reported in the following three segments: Server OEM, Vertical Markets, and Corporate.

The Server OEM segment consists primarily of large Original Equipment Manufacturers who purchase products from us to sell along with their server products. Our products are typically sold in server led sales into their end-user customers' corporate information technology infrastructure. Server OEM customers include HP, Lenovo, Stratus, Dell, and AMD.

The Vertical Markets segment consists of strategically selected Vertical Markets, that have a propensity for high data growth. Some of our target Vertical Markets include Media & Entertainment, Telecommunications Infrastructure, Oil and Gas, Big Data Analytics and Digital Imaging, among others. These customers typically embed their products into their customer solutions which quite often generate revenue for their end-user customers. We sell to these customers through both Vertical Markets OEM partners or embedded solutions integrators, as well as through channel partners. Vertical Markets customers include Teradata, CGG, Motorola, Tektronix, Samsung, Concurrent, Autodesk, and Nokia Siemens.

The Corporate segment consists primarily of costs that support both the Server OEM and Vertical Markets segments.

Segment information for all periods presented has been reclassified to conform to fiscal 2014 presentation.

Net revenues by segment are as follows (in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 30,
 
September 30,
 
2013
 
2014
 
2013
 
2014
Net revenue:
 
 
 
 
 
 
 
Server OEM
$
35,126

 
$
31,643

 
$
94,909

 
$
84,960

Vertical Markets
17,477

 
20,478

 
52,857

 
63,590

Corporate

 

 

 

Consolidated net revenue
$
52,603

 
$
52,121

 
$
147,766

 
$
148,550


Operating income (loss) by segment and a reconciliation to consolidated income (loss) before income taxes and discontinued operations is as follows (in thousands):
 
Three Months Ended
 
Nine Months Ended
 
September 30,
 
September 30,
 
2013
 
2014
 
2013
 
2014
Operating income (loss):
 
 
 
 
 
 
 
Server OEM
$
8,470

 
$
7,604

 
$
23,588

 
$
18,968

Vertical Markets
5,533

 
6,249

 
16,778

 
20,418

Corporate
(12,126
)
 
(13,765
)
 
(36,862
)
 
(39,712
)
Consolidated operating income (loss)
1,877

 
88

 
3,504

 
(326
)
Consolidated total other income (expense), net
(2
)
 
(2
)
 
(17
)
 
(3
)
Consolidated income (loss) before income taxes and discontinued operations
$
1,875

 
$
86

 
$
3,487

 
$
(329
)


The segments use many of the same assets. For internal reporting purposes, we do not allocate assets by segment and therefore asset, depreciation and amortization, or capital expenditure by segment information is not provided to our CODM.