EXHIBIT F


                             JOINT FILING AGREEMENT

        In accordance with Rule 13d-1(k) promulgated under the Securities
Exchange Act of 1934, as amended, the undersigned hereby agree to the joint
filing with all other Reporting Persons (as such term is defined in the Schedule
13D referred to below) on behalf of each of them of a statement on Schedule
13D(including amendments thereto) with respect to the common stock, par value
$0.01 per share, of Digital Generation Systems, a Delaware corporation, and that
this Agreement may be included as an exhibit to such joint filing. This Joint
Filing Agreement may be executed in any number of counterparts, all of which
taken together shall constitute one and the same instrument.

        IN WITNESS WHEREOF, the undersigned hereby execute this Agreement as of
the 21 day of March, 2002.

TECHNOLOGY CROSSOVER VENTURES, L.P.,
a Delaware Limited Partnership


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

TECHNOLOGY CROSSOVER VENTURES, C.V.,
a Netherlands Antilles Limited Partnership


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

TECHNOLOGY CROSSOVER MANAGEMENT, L.L.C.,
a Delaware Limited Liability Company


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory




TECHNOLOGY CROSSOVER VENTURES II, L.P.,
a Delaware Limited Partnership


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

TCV II (Q), L.P.,
a Delaware Limited Partnership


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

TCV II STRATEGIC PARTNERS, L.P.,
a Delaware Limited Partnership


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

TECHNOLOGY CROSSOVER VENTURES II, C.V.,
a Netherlands Antilles Limited Partnership


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

TCV II, V.O.F.,
a Netherlands Antilles General Partnership


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

TECHNOLOGY CROSSOVER MANAGEMENT II, L.L.C.,
a Delaware Limited Liability Company


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

JAY C. HOAG


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory

RICHARD H. KIMBALL


By:   /s/ Carla S. Newell
    -----------------------------------------
      Carla S. Newell, Authorized Signatory