Quarterly Financial Data (Unaudited and Restated) (Details) $ in Thousands	3 Months Ended									6 Months Ended			9 Months Ended			12 Months Ended
	Dec. 31, 2024 USD ($) $ / customer	Sep. 30, 2024 USD ($) $ / customer	Jun. 30, 2024 USD ($) $ / customer	Dec. 31, 2023 USD ($) $ / customer	Sep. 30, 2023 USD ($) $ / customer	Jun. 30, 2023 USD ($) $ / customer	Dec. 31, 2022 USD ($) $ / customer	Sep. 30, 2022 USD ($) $ / customer	Jun. 30, 2022 USD ($) $ / customer	Sep. 30, 2024 USD ($) $ / customer	Sep. 30, 2023 USD ($) $ / customer	Sep. 30, 2022 USD ($) $ / customer	Dec. 31, 2024 USD ($) $ / customer	Dec. 31, 2023 USD ($) $ / customer	Dec. 31, 2022 USD ($) $ / customer	Mar. 31, 2025 USD ($)	Mar. 31, 2024 USD ($) $ / customer	Mar. 31, 2023 USD ($) $ / customer
Error Corrections and Prior Period Adjustments Restatement [Line Items]
Net sales	$ 51,961	$ 58,044	$ 66,207	$ 63,673	$ 69,457	$ 75,911	$ 57,238	$ 63,155	$ 67,389	$ 124,251	$ 145,368	$ 130,544	$ 176,212	$ 209,041	$ 187,782	$ 226,972	$ 274,095	$ 247,569
Cost of sales	35,830	39,271	47,170	44,249	48,201	50,907	40,666	43,027	46,494	86,441	99,108	89,521	122,271	143,357	130,187	157,835	189,327	171,068
Gross profit	16,131	18,773	19,037	19,424	21,256	25,004	16,572	20,128	20,895	37,810	46,260	41,023	53,941	65,684	57,595	69,137	84,768	76,501
Advertising	4,209	6,069	8,056	7,302	6,705	9,743	5,974	5,689	7,445	14,125	16,448	13,134	18,334	23,750	19,108	23,781	30,628	25,190
Total operating expenses	$ 16,581	$ 18,220	$ 14,651	$ 22,497	$ 20,380	$ 27,132	$ 17,340	$ 17,300	$ 17,549	$ 32,871	$ 47,512	$ 34,849	$ 49,452	$ 70,009	$ 52,189	$ 70,667	$ 92,930	$ 70,450
Advertising Costs of Acquiring a New Customer (in dollars per customer) | $ / customer	66	79	67	75	60	71	82	94	107	72	66	101	70	68	94		67	92
Advertising Costs as a Percentage of Sales	8.10%	10.50%	12.20%	11.50%	9.70%	12.80%	10.40%	9.00%	11.00%	11.40%	11.30%	10.10%	10.40%	11.40%	10.20%		11.20%	10.20%
As Reported
Error Corrections and Prior Period Adjustments Restatement [Line Items]
Net sales	$ 52,984	$ 59,570	$ 67,952	$ 65,317	$ 70,999	$ 78,244	$ 58,870	$ 65,260	$ 70,042	$ 127,522	$ 149,243	$ 135,302	$ 180,506	$ 214,560	$ 194,172		$ 281,064	$ 256,579
Cost of sales	38,075	42,259	49,981	47,434	50,937	55,718	43,632	46,943	50,244	92,240	106,655	97,187	130,315	154,089	140,819		202,416	185,844
Gross profit	14,909	17,311	17,971	17,883	20,062	22,526	15,238	18,317	19,798	35,282	42,588	38,115	50,191	60,471	53,353		78,648	70,735
Advertising	2,987	4,606	6,990	5,762	5,512	7,265	4,641	3,879	6,349	11,596	12,777	10,228	14,583	18,539	14,869		24,508	19,424
Total operating expenses	$ 15,359	$ 16,757	$ 13,585	$ 20,957	$ 19,187	$ 24,654	$ 16,007	$ 15,490	$ 16,453	$ 30,342	$ 43,841	$ 31,943	$ 45,701	$ 64,798	$ 47,950		$ 86,810	$ 64,684
Advertising Costs of Acquiring a New Customer (in dollars per customer) | $ / customer	47	60	58	59	49	53	64	64	91	59	51	78	56	53	73		54	71
Advertising Costs as a Percentage of Sales	5.60%	7.70%	10.30%	8.80%	7.80%	9.30%	7.90%	5.90%	9.10%	9.10%	8.60%	7.60%	8.10%	8.60%	7.70%		8.70%	7.60%
Adjustment
Error Corrections and Prior Period Adjustments Restatement [Line Items]
Net sales	$ (1,023)	$ (1,526)	$ (1,745)	$ (1,644)	$ (1,542)	$ (2,333)	$ (1,632)	$ (2,105)	$ (2,653)	$ (3,271)	$ (3,875)	$ (4,758)	$ (4,294)	$ (5,519)	$ (6,390)		$ (6,969)	$ (9,010)
Cost of sales	(2,245)	(2,988)	(2,811)	(3,185)	(2,736)	(4,811)	(2,966)	(3,916)	(3,750)	(5,799)	(7,547)	(7,666)	(8,044)	(10,732)	(10,632)		(13,089)	(14,776)
Gross profit	1,222	1,462	1,066	1,541	1,194	2,478	1,334	1,811	1,097	2,528	3,672	2,908	3,750	5,213	4,242		6,120	5,766
Advertising	1,222	1,463	1,066	1,540	1,193	2,478	1,333	1,810	1,096	2,529	3,671	2,906	3,751	5,211	4,239		6,120	5,766
Total operating expenses	$ 1,222	$ 1,463	$ 1,066	$ 1,540	$ 1,193	$ 2,478	$ 1,333	$ 1,810	$ 1,096	$ 2,529	$ 3,671	$ 2,906	$ 3,751	$ 5,211	$ 4,239		$ 6,120	$ 5,766