Segment Reporting - Summary of Expense Categories and Reconciliation of Adjusted EBITDA to Net (Loss) Income (Details) - USD ($) $ in Thousands	3 Months Ended									6 Months Ended			9 Months Ended			12 Months Ended
	Dec. 31, 2024	Sep. 30, 2024	Jun. 30, 2024	Dec. 31, 2023	Sep. 30, 2023	Jun. 30, 2023	Dec. 31, 2022	Sep. 30, 2022	Jun. 30, 2022	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022	Mar. 31, 2025	Mar. 31, 2024	Mar. 31, 2023
Segment Reporting Information [Line Items]
Net sales	$ 51,961	$ 58,044	$ 66,207	$ 63,673	$ 69,457	$ 75,911	$ 57,238	$ 63,155	$ 67,389	$ 124,251	$ 145,368	$ 130,544	$ 176,212	$ 209,041	$ 187,782	$ 226,972	$ 274,095	$ 247,569
Cost of sales	35,830	39,271	47,170	44,249	48,201	50,907	40,666	43,027	46,494	86,441	99,108	89,521	122,271	143,357	130,187	157,835	189,327	171,068
Advertising	$ 4,209	$ 6,069	$ 8,056	$ 7,302	$ 6,705	$ 9,743	$ 5,974	$ 5,689	$ 7,445	$ 14,125	$ 16,448	$ 13,134	$ 18,334	$ 23,750	$ 19,108	23,781	30,628	25,190
(Add) subtract:
Income taxes																5,684	1,191	2,305
Depreciation and amortization																7,039	7,056	3,546
Interest income																(185)	(511)	(450)
Impairment loss																1,200	0	0
Net (loss) income																(6,271)	(7,464)	5,140
Reportable Segment
Segment Reporting Information [Line Items]
Net sales																226,972	274,095	247,569
Cost of sales																157,835	189,327	171,068
Advertising																23,781	30,628	25,190
Other segment expenses																44,684	45,895	31,541
Adjusted EBITDA																672	8,245	19,770
(Add) subtract:
Share-based compensation (reversal) expense																(6,586)	6,870	6,617
Income taxes																5,684	1,191	2,305
Depreciation and amortization																7,039	7,056	3,546
Interest income																(185)	(511)	(450)
Acquisition/Partnership transactions and other items																231	1,679	1,904
Employee severance																738	512	364
Sales tax expense (reversal)																(1,178)	(1,088)	344
Impairment loss																1,200	0	0
Net (loss) income																$ (6,271)	$ (7,464)	$ 5,140