Consolidated Statements of Operations - USD ($) $ in Thousands	12 Months Ended
	Mar. 31, 2025	Mar. 31, 2024	Mar. 31, 2023
Income Statement [Abstract]
Net sales	$ 226,972	$ 274,095	$ 247,569
Cost of sales	157,835	189,327	171,068
Gross profit	69,137	84,768	76,501
Operating expenses:
General and administrative	38,647	55,246	41,714
Advertising	23,781	30,628	25,190
Depreciation and amortization	7,039	7,056	3,546
Impairment loss	1,200	0	0
Total operating expenses	70,667	92,930	70,450
(Loss) income from operations	(1,530)	(8,162)	6,051
Other income:
Interest income, net	185	511	450
Other, net	758	1,378	944
Total other income	943	1,889	1,394
(Loss) income before provision for income taxes	(587)	(6,273)	7,445
Provision for income taxes	5,684	1,191	2,305
Net (loss) income	$ (6,271)	$ (7,464)	$ 5,140
Net (loss) income per common share:
Basic (in dollars per share)	$ (0.30)	$ (0.37)	$ 0.25
Diluted (in dollars per share)	$ (0.30)	$ (0.37)	$ 0.25
Weighted average number of common shares outstanding:
Basic (in shares)	20,596,022	20,395,959	20,274,786
Diluted (in shares)	20,596,022	20,395,959	20,339,002
Cash dividends declared per common share (in dollars per share)	$ 0	$ 0.60	$ 1.20