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Note 6 - Stock-based Compensation (Details Textual) - USD ($)
12 Months Ended
Jan. 31, 2019
Jan. 31, 2018
Jan. 31, 2017
Jun. 14, 2016
Jan. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award, Non-employee Board Members, Maximum Grants Per Year, Value $ 250,000        
Restricted Stock Units (RSUs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage 25.00%        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Ending Balance 663,000 653,000 623,000   617,000
Shares Paid for Tax Withholding for Share Based Compensation 81,000 74,000 75,000    
Adjustments Related to Tax Withholding for Share-based Compensation $ 4,300,000 $ 2,400,000 $ 1,500,000    
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total $ 19,100,000        
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition 2 years 328 days        
Stock Appreciation Rights (SARs) [Member]          
Shares Paid for Tax Withholding for Share Based Compensation 104,000 31,000 25,000    
Adjustments Related to Tax Withholding for Share-based Compensation $ 4,400,000 $ 1,000,000 $ 600,000    
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total $ 4,300,000        
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition 2 years 328 days        
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value $ 12,400,000 $ 3,000,000 $ 2,100,000    
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value $ 16.99 $ 9.59 $ 5.43    
Common Class A [Member] | Karl Lopker [Member]          
Number of Vested Stock Appreciation Rights Owned by Deceased Individual, Exercisable by Estate 877,500        
Common Class B [Member] | Karl Lopker [Member]          
Number of Vested Stock Appreciation Rights Owned by Deceased Individual, Exercisable by Estate 127,500        
Common Class A and B [Member] | Karl Lopker [Member] | Minimum [Member]          
Vested Stock Appreciation Rights Owned by Deceased Individual, Exercisable by Estate, Exercise Price $ 10.50        
Common Class A and B [Member] | Karl Lopker [Member] | Maximum [Member]          
Vested Stock Appreciation Rights Owned by Deceased Individual, Exercisable by Estate, Exercise Price $ 31.65        
The 2016 Program [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized       4,000,000  
The 2016 Program [Member] | Common Class A [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant 3,011,000        
The 2016 Program [Member] | Common Class A [Member] | Restricted Stock Units (RSUs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Ending Balance 480,000        
The 2016 Program [Member] | Common Class B [Member] | Restricted Stock Units (RSUs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Ending Balance 183,000        
The 2006 Program [Member] | Stock Appreciation Rights (SARs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage 25.00%        
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period 8 years        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period 4 years        
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Ending Balance 427,000        
The 2006 Program [Member] | Common Class A [Member] | Stock Appreciation Rights (SARs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Ending Balance 1,828,000        
The 2006 Program [Member] | Common Class B [Member] | Stock Appreciation Rights (SARs) [Member]          
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Ending Balance 278,000