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BUSINESS SEGMENT INFORMATION
6 Months Ended
Jul. 31, 2014
BUSINESS SEGMENT INFORMATION [Abstract]  
BUSINESS SEGMENT INFORMATION
12.
BUSINESS SEGMENT INFORMATION

The Company markets its products and services worldwide, primarily to companies in the manufacturing industry, including automotive, consumer products, food and beverage, high technology, industrial products and life sciences industries. The Company sells and licenses its products through its direct sales force in four geographic regions: North America; Europe, the Middle East and Africa ("EMEA"); Asia Pacific; and Latin America and through distributors where third parties can extend sales reach more effectively or efficiently. The North America region includes the United States and Canada. The EMEA region includes Europe, the Middle East and Africa. The Asia Pacific region includes Asia and Australia. The Latin America region includes South America, Central America and Mexico. The Company's Chief Operating Decision Maker, the Chief Executive Officer, reviews the consolidated results within one operating segment.

License and subscription revenues are assigned to the geographic regions based on both the proportion of users in each region and sales effort. Maintenance revenue is allocated to the region where the end user customer is located. Services revenue is assigned based on the region where the services are performed.

 
 
Three Months Ended
July 31,
  
Six Months Ended
July 31,
 
 
 
2014
  
2013
  
2014
  
2013
 
 
 
(in thousands)
  
(in thousands)
 
Revenue:
 
  
  
  
 
North America (1)
 
$
30,907
  
$
27,538
  
$
60,046
  
$
54,104
 
EMEA
  
25,731
   
21,830
   
49,882
   
41,637
 
Asia Pacific
  
11,871
   
11,489
   
23.203
   
23,143
 
Latin America
  
4,541
   
4,337
   
8,404
   
8,237
 
 
 
$
73,050
  
$
65,194
  
$
141,535
  
$
127,121
 
 

(1)
Sales into Canada accounted for 2% of North America total revenue for both the three and six months ended July 31, 2014 and for 2% and 3% of North America total revenue for the three and six months ended July 31, 2013, respectively.