Note 1 - Summary of Significant Accounting Policies: Advertising (Policies)	12 Months Ended
Jul. 28, 2012
Policies
Advertising	Advertising Advertising costs are expensed as incurred. Advertising expense was $10,952, $9,294, and $8,972 in fiscal 2012, 2011, and 2010, respectively.

- Definition

Disclosure of accounting policy for advertising costs. For those costs that cannot be capitalized, discloses whether such costs are expensed as incurred or the first period in which the advertising takes place. For direct response advertising costs that are capitalized, describes those assets and the accounting policy used, including a description of the qualifying activity, the types of costs capitalized and the related amortization period. An entity also may disclose its accounting policy for cooperative advertising arrangements.

+ References+ Details