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SHAREHOLDERS’ EQUITY - Additional Information (Details)
12 Months Ended
Jul. 31, 2021
USD ($)
class_common_stock
vote
plan
shares
Jul. 25, 2020
USD ($)
shares
Sep. 30, 2019
USD ($)
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Number of common stock classes | class_common_stock 2    
Common stock cash dividends, percent Class A is entitled greater than Class B 54.00%    
Preferred stock shares authorized (in shares) | shares 10,000,000 10,000,000  
Preferred stock shares issued (in shares) | shares 0 0  
Number of share-based compensation plans | plan 2    
Non-cash share-based compensation $ 2,522,000 $ 2,958,000  
Income tax benefit recognized $ 633,000 202,000  
Weighted-average remaining contractual term of options outstanding 2 years 7 months 6 days    
Aggregate intrinsic value of options outstanding $ 0    
Aggregate intrinsic value of options exercisable 0    
Fair value of restricted shares vested 363,000 5,968,000  
Unrecognized compensation costs related to nonvested stock options and restricted stock granted $ 4,172,000    
Weighted-average period of compensation cost expected to be recognized 1 year 7 months 6 days    
2016 Plan      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Shares remaining for future grants (in shares) | shares 1,078,000    
Class A Common Stock      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Number of votes entitled per share | vote 1    
Authorized amount of share repurchase program     $ 5,000,000
Number of shares repurchased   2,482,000  
Authorized amount remaining in share repurchase program $ 3,203,000 3,203,000  
Class A Common Stock | 2016 Plan      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Number of shares authorized | shares 1,200,000    
Class A Common Stock | 2016 Plan | Restricted Stock      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Vesting period 3 years    
Class B Common Stock      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Number of votes entitled per share | vote 10    
Percentage of voting power (greater than) 50.00%    
Withholding In Satisfaction Of Taxes On Vested Equity Award [Member] | Class A Common Stock      
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Number of shares repurchased   $ 1,907,000