UNITED STATES
			           SECURITIES AND EXCHANGE COMMISSION
                                    Washington, D.C. 20549

                                          Form 13F

                                       Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended: September 30, 2003

Check here if Amendment ( );       Amendment Number:

This Amendment (Check only one.):   ( )is a restatement.
                                    ( )adds new holding entries.

Institutional Investment Manager Filing this Report:

Name: Polen Capital Management, Inc.
Address: 14502 North Dale Mabry Hwy.
         Suite 303
         Tampa, FL  33618

Form 13F File Number:   28-6100

The institutional investment manager filing this report
and the person by whom it is signed hereby represent
that the person signing the report is authorized to
submit it, that all information contained herein is
true, correct and complete, and that it is understood
that all required items, statements, schedules, lists
and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting
Manager:

Name: Michael Jacqmin
Title: Chief Financial Officer
Phone: (813) 265-3565

Signature, Place, and Date of Signing:

Michael Jacqmin  Tampa, FL  10/21/03
[Signature]  [City, State]    [Date]

Report type (Check only one.):

* 13F HOLDINGS REPORT.(Check here if all holdings
  of this reporting manager are reported in this report.)

  13F NOTICE.	(Check here if no holdings reported are in
  this report, and all holdings are reported by other
  reporting manager (s).)

  13F COMBINATION REPORT.	(Check here is a portion of the
  holdings for this reporting manager are reported in this
  report and a portion are reported by other reporting
  manager(s).)


                                      Form 13F SUMMARY PAGE

Report Summary:

Number of Other Included Managers:  0

Form 13F Information Table Entry Total:

Form 13F Information Table Value Total: $
							(thousands)


List of Other Included Managers:

Provide a numbered list of the name(s) and Form 13F file
Number(s) of all institutional investment managers with
Respect to which this report is filed, other that the
Manager filing this report.

[If there are no entries in this list, state "NONE"
and omit the column headings and list entries.]

NONE



                    Form 13F    INFORMATIONAL    TABLE
COLUMN    1     COLUMN   2   COLUMN   3  COLUMN   4    COLUMN     5     COLUMN 6

NAME OF ISSUER  TITLE OF CLASS  CUSIP       VALUE   SHRS OR  SH/  PUT/INVESTMENT
                                         (x$1000)  PRN AMT  PRN  CALL DISCRETION

American Express     Common    025816109     86098   1910753  SH          Sole
Amgen Inc.           Common    031162100     38355    596467  SH          Sole
Anheuser-Busch       Common    035229103     81232   1646390  SH          Sole
Bershire Hathaway A  Common    084670108      5925 	    79  SH          Sole
Bershire Hathaway B  Common    084670207     81679     32724  SH          Sole
Coca-Cola CO         Common    191216100     90327   2102596  SH          Sole
Dell Computer Corp.  Common    247025109     47568   1423344  SH          Sole
General Dynamics     Common    369550108     75502    967233  SH          Sole
Hearst-Argyle        Common    422317107      3372    139350  SH          Sole
Hershey Foods        Common    427866108     96311   1325142  SH          Sole
Johnson & Johnson    Common    478160104     39289    793403  SH          Sole
McGraw Hill          Common    580645109     92045   1481505  SH          Sole
Medtronic Inc.       Common    585055106    119403   2544842  SH          Sole
Microsoft Corp.      Common    594918104    112215   4036546  SH          Sole
Minn Mng & Mfg       Common    604059105     68538    992303  SH          Sole
Pepsico Inc          Common    713448108     91295   1992040  SH          Sole
Pfizer Inc           Common    717081103     85928   2828462  SH          Sole
Reynolds & Reynolds  Common    761695105     17294    627756  SH          Sole
UPS CL B             Common    911312106     89833   1408049  SH          Sole