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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 mHye8u+24ERHnULv/yAMfA==

<SEC-DOCUMENT>0001181431-09-059083.txt : 20091230
<SEC-HEADER>0001181431-09-059083.hdr.sgml : 20091230
<ACCEPTANCE-DATETIME>20091230131437
ACCESSION NUMBER:		0001181431-09-059083
CONFORMED SUBMISSION TYPE:	3/A
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091221
FILED AS OF DATE:		20091230
DATE AS OF CHANGE:		20091230

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BLUEFLY INC
		CENTRAL INDEX KEY:			0001030896
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				133612110
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0403

	BUSINESS ADDRESS:	
		STREET 1:		42 WEST 39TH ST
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018
		BUSINESS PHONE:		2129448000

	MAIL ADDRESS:	
		STREET 1:		42 WEST 39TH ST
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PIVOT RULES INC
		DATE OF NAME CHANGE:	19970305

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RHO Ventures VI LP
		CENTRAL INDEX KEY:			0001419636
		STATE OF INCORPORATION:			DE

	FILING VALUES:
		FORM TYPE:		3/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14498
		FILM NUMBER:		091265781

	BUSINESS ADDRESS:	
		STREET 1:		152 West 57th Street
		STREET 2:		23rd Floor
		CITY:			New York
		STATE:			NY
		ZIP:			10019
		BUSINESS PHONE:		(212) 751-6677

	MAIL ADDRESS:	
		STREET 1:		152 West 57th Street
		STREET 2:		23rd Floor
		CITY:			New York
		STATE:			NY
		ZIP:			10019

	FORMER NAME:	
		FORMER CONFORMED NAME:	RHO Ventues VI LP
		DATE OF NAME CHANGE:	20071128
</SEC-HEADER>
<DOCUMENT>
<TYPE>3/A
<SEQUENCE>1
<FILENAME>rrd261103.xml
<DESCRIPTION>FORM 3/A
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3/A</documentType>

    <periodOfReport>2009-12-21</periodOfReport>

    <dateOfOriginalSubmission>2009-12-22</dateOfOriginalSubmission>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001030896</issuerCik>
        <issuerName>BLUEFLY INC</issuerName>
        <issuerTradingSymbol>BFLY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001419636</rptOwnerCik>
            <rptOwnerName>RHO Ventures VI LP</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>152 WEST 57TH STREET, 23RD FLOOR</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10019</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2786337</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                    <footnoteId id="F1"/>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See note</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">This amended Form 3 is filed to correct the spelling of the name of Rho Ventures VI, LP (&quot;Rho Ventures&quot;), which was spelled incorrectly on the original Form 3 filed on December 22, 2009 (the &quot;Original Form 3&quot;) due to an EDGAR database  error. Rho Ventures' holdings in the issuer as of December 22, 2009 were previously disclosed in footnotes 1 and 2 on the Original Form 3; this amended Form 3 is filed solely to correct the error with respect to the spelling of Rho Ventures' name. Except for the updating amendment in this amended Form 3, the Original Form 3 filed on December 22, 2009 remains in effect. Please note that this line item is being reported again solely for the purpose to gain access to the filing system.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Jeffrey I. Martin, Authorized Signer</signatureName>
        <signatureDate>2009-12-30</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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