0001140361-13-023130.txt : 20130529
0001140361-13-023130.hdr.sgml : 20130529
20130529134933
ACCESSION NUMBER: 0001140361-13-023130
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20130523
FILED AS OF DATE: 20130529
DATE AS OF CHANGE: 20130529
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Zimmerman Michael
CENTRAL INDEX KEY: 0001326156
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-14498
FILM NUMBER: 13877683
MAIL ADDRESS:
STREET 1: 900 THIRD AVENUE, 11TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10022
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: BLUEFLY INC
CENTRAL INDEX KEY: 0001030896
STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
IRS NUMBER: 133612110
STATE OF INCORPORATION: DE
FISCAL YEAR END: 0403
BUSINESS ADDRESS:
STREET 1: 42 WEST 39TH ST
CITY: NEW YORK
STATE: NY
ZIP: 10018
BUSINESS PHONE: 2129448000
MAIL ADDRESS:
STREET 1: 42 WEST 39TH ST
CITY: NEW YORK
STATE: NY
ZIP: 10018
FORMER COMPANY:
FORMER CONFORMED NAME: PIVOT RULES INC
DATE OF NAME CHANGE: 19970305
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Prentice Capital Management, LP
CENTRAL INDEX KEY: 0001326150
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-14498
FILM NUMBER: 13877684
BUSINESS ADDRESS:
STREET 1: 900 THIRD AVENUE, 11TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10022
BUSINESS PHONE: (212) 756-8040
MAIL ADDRESS:
STREET 1: 900 THIRD AVENUE, 11TH FLOOR
CITY: NEW YORK
STATE: NY
ZIP: 10022
4
1
doc1.xml
FORM 4
X0306
4
2013-05-23
1
0001030896
BLUEFLY INC
BFLY
0001326150
Prentice Capital Management, LP
33 BENEDICT PLACE, 2ND FLOOR
GREENWICH
CT
06830
0
0
1
0
0001326156
Zimmerman Michael
C/O PRENTICE CAPITAL MANAGEMENT, L.P.
623 FIFTH AVENUE, 32ND FLOOR
NEW YORK
NY
10022
1
0
1
0
Common Stock
2013-05-23
4
S
0
3371959
0.0076
D
0
I
See notes
On May 23, 2013, Prentice Consumer Partners, LP ("PCP") entered into a Stock Purchase Agreement pursuant to which it sold the shares of Common Stock of the Issuer reported herein to Runway Acquisition Sub, Inc. in a private transaction.
The shares of Common Stock of the Issuer reported herein were owned directly by PCP. Prentice Capital Management, LP (the "Investment Manager") serves as investment manager to PCP. Michael Zimmerman ("Mr. Zimmerman") is responsible for the supervision and conduct of all investment activities of the Investment Manager.
Each of the Investment Manager and Mr. Zimmerman disclaims any beneficial ownership of the shares of Common Stock reported herein to the extent such beneficial ownership exceeds such person's pecuniary interest therein.
PRENTICE CAPITAL MANAGEMENT, LP By: Michael Zimmerman, Investment Manager /s/ Michael Zimmerman
2013-05-29
/s/ Michael Zimmerman
2013-05-29