0001133796-13-000111.txt : 20130528 0001133796-13-000111.hdr.sgml : 20130527 20130528120503 ACCESSION NUMBER: 0001133796-13-000111 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130523 FILED AS OF DATE: 20130528 DATE AS OF CHANGE: 20130528 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: HELFAND MICHAEL CENTRAL INDEX KEY: 0001176200 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14498 FILM NUMBER: 13874096 MAIL ADDRESS: STREET 1: VESTCOM INTERNATIONAL INC STREET 2: 5 HENDERSON DRIVE CITY: CALDWELL STATE: NJ ZIP: 07006 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BLUEFLY INC CENTRAL INDEX KEY: 0001030896 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 133612110 STATE OF INCORPORATION: DE FISCAL YEAR END: 0403 BUSINESS ADDRESS: STREET 1: 42 WEST 39TH ST CITY: NEW YORK STATE: NY ZIP: 10018 BUSINESS PHONE: 2129448000 MAIL ADDRESS: STREET 1: 42 WEST 39TH ST CITY: NEW YORK STATE: NY ZIP: 10018 FORMER COMPANY: FORMER CONFORMED NAME: PIVOT RULES INC DATE OF NAME CHANGE: 19970305 4 1 k346189_4.xml OWNERSHIP DOCUMENT X0306 4 2013-05-23 1 0001030896 BLUEFLY INC BFLY 0001176200 HELFAND MICHAEL C/O BLUEFLY, INC. 42 WEST 39TH STREET NEW YORK NY 10018 1 0 0 0 Common Stock 2013-05-23 4 D 0 2625.00 0.10 D 0 D Pursuant to the terms of the Stock Purchase Agreement by and between Bluefly, Inc. and Runway Acquisition Sub, Inc., dated as of May 23, 2013, each issued and outstanding share of common stock was automatically canceled and converted into the right to receive a per share amount equal to $0.10 in cash, without interest. As of May 23, 2013, Michael Helfand will no longer be a director of Bluefly, Inc. /s/ Michael Helfand 2013-05-23