X0202 3 2006-07-28 1 0001030896 BLUEFLY INC BFLY 0001370846 GROSS MICHAEL JONATHAN C/O PRENTICE CAPITAL MANAGEMENT, LP 623 FIFTH AVENUE, 32ND FLOOR NEW YORK NY 10022 1 0 0 0 Michael J. Gross ("Mr. Gross") is an employee of Prentice Capital Management, LP ("Prentice Capital"). Prentice Capital is currently a reporting person with respect to the issuer because it is currently a 10% owner. Prentice Capital also may be deemed a director because of Mr. Gross' appointment to the board of directors. /s/ Michael J. Gross 2006-08-01