-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 AFEAOH+jzXgyXh4az4L0GqPrIzTn7vXbYRSuRt58gXI9eW21UmSqqgaQVEtd+NRA
 HBxOdTRLugCXOuGTi+4R6A==

<SEC-DOCUMENT>0001225208-08-005786.txt : 20080401
<SEC-HEADER>0001225208-08-005786.hdr.sgml : 20080401
<ACCEPTANCE-DATETIME>20080401164958
ACCESSION NUMBER:		0001225208-08-005786
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20080331
FILED AS OF DATE:		20080401
DATE AS OF CHANGE:		20080401

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PLAYBOY ENTERPRISES INC
		CENTRAL INDEX KEY:			0001072341
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				364249478
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		680 NORTH LAKE SHORE DRIVE
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611
		BUSINESS PHONE:		3127518000

	MAIL ADDRESS:	
		STREET 1:		680 NORTH LAKE SHORE DR
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW PLAYBOY INC
		DATE OF NAME CHANGE:	19981020

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BOOKSHESTER DENNIS S
		CENTRAL INDEX KEY:			0001029515

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14790
		FILM NUMBER:		08730012

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		3123732300

	MAIL ADDRESS:	
		STREET 1:		PLAYBOY ENT., INC. - H. SHAPIRO
		STREET 2:		680 N LAKE SHORE DRIVE
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2008-03-31</periodOfReport>

    <issuer>
        <issuerCik>0001072341</issuerCik>
        <issuerName>PLAYBOY ENTERPRISES INC</issuerName>
        <issuerTradingSymbol>PLA, PLAA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001029515</rptOwnerCik>
            <rptOwnerName>BOOKSHESTER DENNIS S</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O PLAYBOY ENTERPRISES, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>680 N. LAKE SHORE DRIVE</rptOwnerStreet2>
            <rptOwnerCity>CHICAGO</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60611</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common-Class B</value>
            </securityTitle>
            <transactionDate>
                <value>2008-03-31</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>945</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>8.33</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8305</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Price used to calculate the number of shares to be issued in lieu of cash for meeting and retainer fees pursuant to the terms of the 1997 Equity Plan for Non-Employee Directors, as amended.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Dennis S Bookshester</signatureName>
        <signatureDate>2008-04-01</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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