<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType><periodOfReport>2003-10-22</periodOfReport>
    <issuer>
        <issuerCik>0000003327</issuerCik>
        <issuerName>ALBERTO CULVER CO</issuerName>
        <issuerTradingSymbol>ACV  ACVA</issuerTradingSymbol></issuer><reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001027733</rptOwnerCik>
            <rptOwnerName>BERNICK HOWARD B</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O ALBERTO-CULVER COMPANY</rptOwnerStreet1>
            <rptOwnerStreet2>2525 ARMITAGE AVENUE</rptOwnerStreet2>
            <rptOwnerCity>MELROSE PARK</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60160</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
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id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>0</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN14</value><footnoteId id="F14"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class A Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>5704</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>0</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN7</value><footnoteId id="F7"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class A Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>477291</value></transactionShares><transactionPricePerShare><footnoteId 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id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>0</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN13</value><footnoteId id="F13"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class A Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>361809</value></transactionShares><transactionPricePerShare><footnoteId 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id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>0</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN12</value><footnoteId id="F12"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>482562</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN5</value><footnoteId id="F5"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeTransaction><securityTitle><value>Class B Common 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Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>361809</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>3382885</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN4</value><footnoteId id="F4"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeHolding><securityTitle><value>Class B Common 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Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1026982</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN3</value><footnoteId id="F3"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>J</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>1460538</value></transactionShares><transactionPricePerShare><footnoteId 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id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1402751</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN14</value><footnoteId id="F14"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>J</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>1460538</value></transactionShares><transactionPricePerShare><footnoteId id="F16"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1184566</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN7</value><footnoteId id="F7"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>5704</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1190270</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN7</value><footnoteId id="F7"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1262331</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN2 </value><footnoteId id="F2"/></natureOfOwnership></ownershipNature></nonDerivativeHolding><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>100200</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>100200</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN6 </value><footnoteId id="F6"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>18500</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>18500</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN10 </value><footnoteId id="F10"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>41040</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>41040</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN11 </value><footnoteId id="F11"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>39048</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>39048</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN1 </value><footnoteId id="F1"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-22</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>C</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>26536</value></transactionShares><transactionPricePerShare><footnoteId id="F18"/></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>26536</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>FN12 </value><footnoteId id="F12"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction></nonDerivativeTable><footnotes><footnote id="F1">Held by the undersigned's spouse as trustee of a trust dated 3/21/00 for the benefit of their son.***</footnote><footnote id="F2">Held by the undersigned's spouse as co-trustee of a trust dated 9/18/01 for her benefit.***</footnote><footnote id="F3">Held by the undersigned's spouse as trustee of a trust dated 10/31/98 for the benefit of her sister.***</footnote><footnote id="F4">Held by the undersigned's spouse as trustee of a trust dated 4/17/02 for her benefit.***</footnote><footnote id="F5">Held by the undersigned's spouse as co-trustee of a trust dated 9/15/93 for her benefit.***</footnote><footnote id="F6">Held by the undersigned's spouse as co-trustee of a trust dated 10/20/72 for her benefit.***</footnote><footnote id="F7">Held by the undersigned's spouse as co-trustee of a  trust dated 12/18/87 for the benefit of her father.***</footnote><footnote id="F8">Held by the undersigned as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.</footnote><footnote id="F9">Held by the undersigned's spouse as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.***</footnote><footnote id="F10">Held by the undersigned as one of three co-trustees of a trust dated 7/7/97 for the benefit of their children.***</footnote><footnote id="F11">Held by the undersigned's spouse as trustee of a trust dated 3/7/99 for the benefit of their son.***</footnote><footnote id="F12">Held by the undersigned's spouse as trustee of a trust dated 3/25/03 for the benefit of their daughter.***</footnote><footnote id="F13">Held by the undersigned's spouse as trustee of a trust dated 4/23/93 for her benefit.***</footnote><footnote id="F14">Held by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her mother.***</footnote><footnote id="F15">Transferred by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her mother to a limited partnership to which the undersigned's spouse, in her capacity as trustee of a trust dated 4/17/02 for her benefit, is the general partner.  This transfer occurred contemporaneous with the conversion described in Footnote 18 below and the transfers described in Footnotes 16 and 17 below.</footnote><footnote id="F16">Transferred by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her father to a limited partnership to which the undersigned's spouse, in her capacity as trustee of a trust dated 4/17/02 for her benefit, is the general partner.  This transfer occurrred contemporaneous with the conversion described in Footnote 18 below and the transfers described in Footnotes 15 and 17.</footnote><footnote id="F17">Transferred by the undersigned's spouse as co-trustee of trusts dated 12/18/87, one for the benefit of her mother and one for the benefit of her father, to a limited partnership to which the undersigned's spouse, in her capacity as trustee of a trust dated 4/17/02 for her benefit, is the general partner.  This transfer occurred contemporaneous with the conversion described in Footnote 18 below and the transfers described in Footnotes 15 and 16 above.</footnote><footnote id="F18">On October 22, 2003, the Board of Directors of Alberto-Culver Company (the &quot;Company&quot;) approved the conversion of all of the issued shares of Class A Common Stock on a one-share-for-one-share basis into Class B Common Stock in accordance with the terms of the Company's Certificate of Incorporation (the &quot;Conversion&quot;).  The Conversion occurred contemporaneous with the transfers described in Footnotes 15, 16, and 17 above.  </footnote></footnotes><remarks>***The filing of this report shall not be deemed an admission by the undersigned that he is the beneficial owner of these securities for purposes of Section 16 of the Securities Exchange Act of 1934.
</remarks><ownerSignature><signatureName>/Howard B. Bernick/</signatureName><signatureDate>2003-10-23</signatureDate></ownerSignature></ownershipDocument>

