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GOODWILL AND INTANGIBLE ASSETS
3 Months Ended
Mar. 28, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
Amortized Intangible Assets
The components of amortized intangible assets at March 28, 2020 and December 28, 2019 were as follows:
March 28, 2020
Gross
Carrying
Amount
Accumulated
Amortization
Weighted
Average
Life
Customer Relationships
$224,920  $137,988  13 years
Patents & Proprietary Technology
23,867  6,718  13 years
Other
7,879  6,498  4 years
$256,666  $151,204  

December 28, 2019
Gross
Carrying
Amount
Accumulated
Amortization
Weighted
Average
Life
Customer Relationships
$237,626  $149,720  13 years
Patents & Proprietary Technology
24,068  6,358  14 years
Other
8,054  7,035  5 years
$269,748  $163,113  
Amortization expense for intangible assets for the thirteen weeks ended March 28, 2020 and March 30, 2019, respectively was as follows:
Thirteen weeks ended
20202019
$4,593  $4,390  
Estimated annual amortization expense related to finite-lived intangible assets is as follows:
Estimated
Amortization
Expense
2020$17,446  
202115,516  
202213,462  
202311,830  
20249,923  
The useful lives assigned to finite-lived intangible assets included consideration of factors such as the Company’s past and expected experience related to customer retention rates, the remaining legal or contractual life of the underlying arrangement that resulted in the recognition of the intangible asset and the Company’s expected use of the intangible asset.
Non-amortized intangible assets
Intangible assets with indefinite lives are not amortized and consist solely of trade names. The carrying value of trade names at March 28, 2020 and December 28, 2019 are as follows:
March 28,
2020
December 28,
2019
Year Acquired
Newmark$11,111  $11,111  2004
Webforge8,704  9,143  2010
Convert Italia S.p.A8,352  8,378  2018
Valmont SM7,929  7,966  2014
Ingal EPS/Ingal Civil Products7,096  7,454  2010
Walpar3,500  3,500  2018
Shakespeare4,000  4,000  2014
Other16,852  17,555  
$67,544  $69,107  

In its determination of these intangible assets as indefinite-lived, the Company considered such factors as its expected future use of the intangible asset, legal, regulatory, technological and competitive factors that may impact the useful life or value of the intangible asset and the expected costs to maintain the value of the intangible asset. The Company expects that these intangible assets will maintain their value indefinitely. Accordingly, these assets are not amortized. 
The Company’s trade names were tested for impairment in the third quarter of 2019. The values of each trade name was determined using the relief-from-royalty method. Based on this evaluation, no trade names were determined to be impaired.
Goodwill
The carrying amount of goodwill by segment as of March 28, 2020 and December 28, 2019 was as follows:
Engineered
Support
Structures
Segment
Utility
Support
Structures
Segment
Coatings
Segment
Irrigation
Segment
Total
Gross Balance December 28, 2019$228,634  $130,594  $93,747  $25,136  $478,111  
Accumulated impairment losses
(18,670) (14,355) (16,222) —  (49,247) 
Balance at December 28, 2019209,964  116,239  77,525  25,136  428,864  
Acquisitions
—  1,100  —  —  1,100  
Foreign currency translation
(6,144) (139) (1,287) 120  (7,450) 
Balance at March 28, 2020$203,820  $117,200  $76,238  $25,256  $422,514  


The Company’s annual impairment test of goodwill was performed during the third quarter of 2019, using the discounted cash flow method. The estimated fair value of all of our reporting units exceeded their respective carrying value, so no goodwill was impaired. The access systems reporting unit with $42,300 of goodwill, is the reporting unit that did not have a substantial excess of estimated fair value over its carrying value during the 2019 annual impairment test. The model assumed geographic expansion of its architectural product lines, which realized recent organic growth in its existing market. If the Company determines it is more likely than not that forecasted operating income and operating cash flow amounts will
be not be realized, an interim test of goodwill recoverability would be required. A hypothetical 1.0% change in the discount rate would increase/decrease the fair value of this reporting unit by approximately $15,000, which approximates the cushion between the estimated fair value and carrying value of this reporting unit. The Company continues to monitor changes in the global economy, including the impact from COVID-19, that could impact future operating results of its reporting units. If such conditions arise, the Company will test a given reporting unit for impairment prior to the annual test.