General Counsel

0001567619-21-012964.txt : 20210706 0001567619-21-012964.hdr.sgml : 20210706 20210706060141 ACCESSION NUMBER: 0001567619-21-012964 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210630 FILED AS OF DATE: 20210706 DATE AS OF CHANGE: 20210706 EFFECTIVENESS DATE: 20210706 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 211072352 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 06-30-2021 06-30-2021 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 07-01-2021 0 154 750712 false INFORMATION TABLE 2 form13fInfoTable.xml Qualcomm Inc. Common Stock 747525103 73416 513643 SH SOLE None 0 0 513643 Apple Inc Common Stock 037833100 37853 276379 SH SOLE None 0 0 276379 Microsoft Corp Common Stock 594918104 29658 109477 SH SOLE None 0 0 109477 Alphabet Inc C Common Stock 02079K107 28001 11172 SH SOLE None 0 0 11172 Visa Inc Class A Common Stock 92826C839 26919 115128 SH SOLE None 0 0 115128 Bank of America Corporation Common Stock 060505104 26707 647739 SH SOLE None 0 0 647739 Micron Technology Inc Common Stock 595112103 25874 304472 SH SOLE None 0 0 304472 The Home Depot Inc Common Stock 437076102 24887 78040 SH SOLE None 0 0 78040 JPMorgan Chase & Co Common Stock 46625H100 22741 146208 SH SOLE None 0 0 146208 Amazon.com Inc Common Stock 023135106 22034 6405 SH SOLE None 0 0 6405 Costco Wholesale Corp Common Stock 22160K105 20991 53050 SH SOLE None 0 0 53050 Merck & Co Inc Common Stock 58933Y105 16687 214565 SH SOLE None 0 0 214565 Johnson & Johnson Common Stock 478160104 15619 94807 SH SOLE None 0 0 94807 Walt Disney Co Common Stock 254687106 15426 87760 SH SOLE None 0 0 87760 Citigroup Inc Common Stock 172967424 15255 215614 SH SOLE None 0 0 215614 Raytheon Technologies Ord Common Stock 75513E101 15195 178112 SH SOLE None 0 0 178112 Pfizer Inc Common Stock 717081103 14879 379957 SH SOLE None 0 0 379957 Intel Corp Common Stock 458140100 13921 247970 SH SOLE None 0 0 247970 Starbucks Corp Common Stock 855244109 11294 101014 SH SOLE None 0 0 101014 Bristol-Myers Squibb Company Common Stock 110122108 10978 164292 SH SOLE None 0 0 164292 Chevron Corp Common Stock 166764100 10493 100181 SH SOLE None 0 0 100181 Berkshire Hathaway Inc B Common Stock 084670702 9986 35931 SH SOLE None 0 0 35931 Oracle Corp Common Stock 68389X105 9640 123842 SH SOLE None 0 0 123842 Autodesk Inc Common Stock 052769106 9398 32196 SH SOLE None 0 0 32196 Alibaba Group Holding Ltd ADR Common Stock 01609W102 8587 37864 SH SOLE None 0 0 37864 Gilead Sciences Inc Common Stock 375558103 8367 121506 SH SOLE None 0 0 121506 Emerson Electric Co Common Stock 291011104 8363 86893 SH SOLE None 0 0 86893 AT&T Inc Common Stock 00206R102 7838 272340 SH SOLE None 0 0 272340 Cisco Systems Inc Common Stock 17275R102 7737 145977 SH SOLE None 0 0 145977 Illumina Inc Common Stock 452327109 7730 16335 SH SOLE None 0 0 16335 PepsiCo Inc Common Stock 713448108 7385 49842 SH SOLE None 0 0 49842 Colgate-Palmolive Co Common Stock 194162103 7227 88842 SH SOLE None 0 0 88842 Procter & Gamble Co Common Stock 742718109 7020 52026 SH SOLE None 0 0 52026 Eaton Corp PLC Common Stock G29183103 6856 46265 SH SOLE None 0 0 46265 Salesforce.com Inc Common Stock 79466L302 6699 27424 SH SOLE None 0 0 27424 Activision Blizzard Inc Common Stock 00507V109 6535 68472 SH SOLE None 0 0 68472 iShares Core S&P Mid-Cap Exchange Traded Funds (ETF) 464287507 5778 21501 SH SOLE None 0 0 21501 SPDR S&P 500 ETF Exchange Traded Funds (ETF) 78462F103 5215 12183 SH SOLE None 0 0 12183 Welltower Inc Com Common Stock 95040Q104 4834 58173 SH SOLE None 0 0 58173 Allstate Corp Common Stock 020002101 4736 36307 SH SOLE None 0 0 36307 NextEra Energy Inc Common Stock 65339F101 4693 64048 SH SOLE None 0 0 64048 Uber Technologies Inc Common Stock 90353T100 4334 86474 SH SOLE None 0 0 86474 International Business Machines Corp Common Stock 459200101 4254 29020 SH SOLE None 0 0 29020 Constellation Brands Inc Common Stock 21036P108 4004 17116 SH SOLE None 0 0 17116 Novartis Ag Common Stock 66987V109 3845 42141 SH SOLE None 0 0 42141 Realty Income Corp Common Stock 756109104 3739 56020 SH SOLE None 0 0 56020 Alphabet Inc A Common Stock 02079K305 3702 1516 SH SOLE None 0 0 1516 Southern Co Common Stock 842587107 3677 60766 SH SOLE None 0 0 60766 Wells Fargo & Co Common Stock 949746101 3430 75724 SH SOLE None 0 0 75724 NXP Semiconductors NV Common Stock N6596X109 3110 15117 SH SOLE None 0 0 15117 SPDR S&P MidCap 400 ETF Exchange Traded Funds (ETF) 78467Y107 2883 5871 SH SOLE None 0 0 5871 Heron Therapeutics Inc Common Stock 427746102 2753 177358 SH SOLE None 0 0 177358 Dr Horton Inc Common Stock 23331A109 2745 30378 SH SOLE None 0 0 30378 Vanguard S&P 500 Etf Exchange Traded Funds (ETF) 922908363 2702 6864 SH SOLE None 0 0 6864 Keycorp New Dep Shs Pfd F Preferred Stock 493267876 2663 96067 SH SOLE None 0 0 96067 BlackRock Inc Common Stock 09247X101 2650 3028 SH SOLE None 0 0 3028 New York Community Capital Trust V Preferred Stock 64944P307 2506 48224 SH SOLE None 0 0 48224 CAP ONE FIN 40 DS REP PRF SRS I Preferred Stock 14040H824 2490 91646 SH SOLE None 0 0 91646 Xylem Inc Common Stock 98419M100 2484 20703 SH SOLE None 0 0 20703 Charles Schwab Corp Common Stock 808513105 2378 32661 SH SOLE None 0 0 32661 Duke Energy Corp Common Stock 26441C204 2372 24023 SH SOLE None 0 0 24023 American Express Co Common Stock 025816109 2363 14299 SH SOLE None 0 0 14299 Union Pacific Corp Common Stock 907818108 2299 10454 SH SOLE None 0 0 10454 Corteva Inc Common Stock 22052L104 2259 50944 SH SOLE None 0 0 50944 Airbnb Inc Common Stock 009066101 1963 12817 SH SOLE None 0 0 12817 iShares MSCI EAFE Exchange Traded Funds (ETF) 464287465 1883 23872 SH SOLE None 0 0 23872 Freeport-McMoRan Inc Common Stock 35671D857 1791 48250 SH SOLE None 0 0 48250 SYNCHRONY FINL 40 DS REP SRS A PRF Preferred Stock 87165B202 1700 62138 SH SOLE None 0 0 62138 PacWest Bancorp Common Stock 695263103 1619 39332 SH SOLE None 0 0 39332 Vanguard FTSE Emerging Markets ETF Exchange Traded Funds (ETF) 922042858 1518 27943 SH SOLE None 0 0 27943 Tesla Motors Inc Common Stock 88160R101 1516 2231 SH SOLE None 0 0 2231 BP PLC ADR Common Stock 055622104 1455 55055 SH SOLE None 0 0 55055 Invesco QQQ ETF Exchange Traded Funds (ETF) 46090E103 1420 4005 SH SOLE None 0 0 4005 Sempra Energy Common Stock 816851109 1391 10500 SH SOLE None 0 0 10500 Nike Inc B Common Stock 654106103 1334 8638 SH SOLE None 0 0 8638 Verizon Communications Inc Common Stock 92343V104 1209 21578 SH SOLE None 0 0 21578 Kinder Morgan Inc P Common Stock 49456B101 1189 65197 SH SOLE None 0 0 65197 Caterpillar Inc Common Stock 149123101 1153 5300 SH SOLE None 0 0 5300 Technology Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y803 1119 7581 SH SOLE None 0 0 7581 Citizens Financial DS REP 1 40 SRS E PRF Preferred Stock 174610402 1118 41966 SH SOLE None 0 0 41966 Exxon Mobil Corp Common Stock 30231G102 1112 17631 SH SOLE None 0 0 17631 Palantir Technologies Inc Ordinary Shares - Class Common Stock 69608A108 1088 41292 SH SOLE None 0 0 41292 Abbott Laboratories Common Stock 002824100 1038 8949 SH SOLE None 0 0 8949 Bank of America 4.125 Pfd Preferred Stock 06055H608 943 36057 SH SOLE None 0 0 36057 Treehouse Foods Inc Common Stock 89469A104 890 19981 SH SOLE None 0 0 19981 Vanguard Mid-Cap ETF Exchange Traded Funds (ETF) 922908629 880 3707 SH SOLE None 0 0 3707 First Trust NASDAQ Cln Edge GrnEngyETF Exchange Traded Funds (ETF) 33733E500 866 12515 SH SOLE None 0 0 12515 Sempra Energy Fxd Nt 79 Preferred Stock 816851604 855 31067 SH SOLE None 0 0 31067 iShares Russell 2000 Exchange Traded Funds (ETF) 464287655 830 3617 SH SOLE None 0 0 3617 AT&T DS REP 1000 SRS C PRF Preferred Stock 00206R706 801 30140 SH SOLE None 0 0 30140 SOUTHERN 2020 SRS C 4 20 JNR SUB NTS Preferred Stock 842587883 792 30664 SH SOLE None 0 0 30664 AbbVie Inc Common Stock 00287Y109 769 6823 SH SOLE None 0 0 6823 Ameriprise Financial Inc Common Stock 03076C106 748 3007 SH SOLE None 0 0 3007 Stryker Corp Common Stock 863667101 731 2812 SH SOLE None 0 0 2812 iShares Core S&P Small-Cap Exchange Traded Funds (ETF) 464287804 721 6378 SH SOLE None 0 0 6378 Financial Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y605 714 19458 SH SOLE None 0 0 19458 Nektar Therapeutics Common Stock 640268108 689 40156 SH SOLE None 0 0 40156 A S M L Holding Nv Common Stock N07059210 661 957 SH SOLE None 0 0 957 BROOKFIELD FINANCE 4 625 SUBORD NTS Preferred Stock 11271L102 624 24205 SH SOLE None 0 0 24205 Hillman Group Capital Trust Preferred Stock 43162L206 624 23341 SH SOLE None 0 0 23341 ProShares Ultra QQQ Exchange Traded Funds (ETF) 74347R206 589 8200 SH SOLE None 0 0 8200 Nestle SA ADR Common Stock 641069406 580 4647 SH SOLE None 0 0 4647 Select Sector Spdr Trust The Health Care Select Se Exchange Traded Funds (ETF) 81369Y209 577 4580 SH SOLE None 0 0 4580 Organon & Co Common Stock 68622V106 535 17666 SH SOLE None 0 0 17666 Public Service Enterprise Group Inc Common Stock 744573106 528 8835 SH SOLE None 0 0 8835 Invesco S&P 500 Low Volatility ETF Exchange Traded Funds (ETF) 46138E354 517 8480 SH SOLE None 0 0 8480 PayPal Holdings Inc Common Stock 70450Y103 493 1692 SH SOLE None 0 0 1692 McDonald s Corp Common Stock 580135101 485 2100 SH SOLE None 0 0 2100 Amgen Inc Common Stock 031162100 481 1973 SH SOLE None 0 0 1973 Schwab US Large-Cap ETF Exchange Traded Funds (ETF) 808524201 468 4505 SH SOLE None 0 0 4505 Select Sector Spdr Fund Shs Ben Consumer Discretio Exchange Traded Funds (ETF) 81369Y407 444 2485 SH SOLE None 0 0 2485 Toronto Dominion Bk Ont Com New Common Stock 891160509 438 6257 SH SOLE None 0 0 6257 Berkshire Hat A 100th Common Stock 084990175 419 100 SH SOLE None 0 0 100 Vale SA Common Stock 91912E105 418 18325 SH SOLE None 0 0 18325 General Electric Co Common Stock 369604103 416 30899 SH SOLE None 0 0 30899 Wal-Mart Stores Inc Common Stock 931142103 397 2816 SH SOLE None 0 0 2816 Viatris Inc Common Stock 92556V106 395 27643 SH SOLE None 0 0 27643 UnitedHealth Group Inc Common Stock 91324P102 379 945 SH SOLE None 0 0 945 Communication Services Sel Sect SPD RETF Exchange Traded Funds (ETF) 81369Y852 371 4581 SH SOLE None 0 0 4581 Real Estate Select Sector SPDR Exchange Traded Funds (ETF) 81369Y860 365 8226 SH SOLE None 0 0 8226 Royal Dutch Shell PLC Common Stock 780259206 354 8750 SH SOLE None 0 0 8750 Schwab US Large-Cap Growth ETF Exchange Traded Funds (ETF) 808524300 352 2410 SH SOLE None 0 0 2410 Honeywell International Inc Common Stock 438516106 343 1563 SH SOLE None 0 0 1563 Schwab US Broad Market ETF Exchange Traded Funds (ETF) 808524102 340 3258 SH SOLE None 0 0 3258 Becton Dickinson and Co Common Stock 075887109 333 1368 SH SOLE None 0 0 1368 SPDR Dow Jones Industrial Average ETF Exchange Traded Funds (ETF) 78467X109 314 909 SH SOLE None 0 0 909 BNY Mellon Strategic Municipal Bond Fund Closed End Income Funds Non-Taxable 09662E109 305 37000 SH SOLE None 0 0 37000 Adobe Systems Inc Common Stock 00724F101 301 514 SH SOLE None 0 0 514 Lowe s Companies Inc Common Stock 548661107 298 1536 SH SOLE None 0 0 1536 Waste Management Inc Common Stock 94106L109 298 2123 SH SOLE None 0 0 2123 iShares Core S&P 500 Exchange Traded Funds (ETF) 464287200 287 667 SH SOLE None 0 0 667 Morgan Stanley Common Stock 617446448 283 3082 SH SOLE None 0 0 3082 Thermo Fisher Scientific Inc Common Stock 883556102 281 557 SH SOLE None 0 0 557 Kimberly-Clark Corp Common Stock 494368103 278 2080 SH SOLE None 0 0 2080 Innovative Industrial Properties Inc Common Stock 45781V101 273 1430 SH SOLE None 0 0 1430 Industrial Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y704 271 2647 SH SOLE None 0 0 2647 FibroGen Inc Common Stock 31572Q808 266 10000 SH SOLE None 0 0 10000 Southwest Gas Holdings Inc Common Stock 844895102 265 4000 SH SOLE None 0 0 4000 Invesco S&P 500 Pure Growth ETF Exchange Traded Funds (ETF) 46137V266 263 1429 SH SOLE None 0 0 1429 Edison International Common Stock 281020107 263 4546 SH SOLE None 0 0 4546 Facebook Inc A Common Stock 30303M102 259 746 SH SOLE None 0 0 746 Comcast Corp Class A Common Stock 20030N101 259 4538 SH SOLE None 0 0 4538 AXOS FINANCIAL INC Common Stock 05465C100 232 5000 SH SOLE None 0 0 5000 Dominion Resources Inc Common Stock 25746U109 231 3140 SH SOLE None 0 0 3140 ConocoPhillips Common Stock 20825C104 224 3674 SH SOLE None 0 0 3674 Private Bancorp of America Inc Common Stock 74274F100 222 9025 SH SOLE None 0 0 9025 NVIDIA Corp Common Stock 67066G104 216 270 SH SOLE None 0 0 270 Public Storage Common Stock 74460D109 213 710 SH SOLE None 0 0 710 Coca-Cola Co Common Stock 191216100 212 3916 SH SOLE None 0 0 3916 Select Sector Spdr Trust Shs Ben Int Energy Exchange Traded Funds (ETF) 81369Y506 201 3733 SH SOLE None 0 0 3733 Griffin Cap Essntl Ast Reit II Com Cl E Common Stock 39818P880 157 17256 SH SOLE None 0 0 17256 Iteris Inc Common Stock 46564T107 133 20000 SH SOLE None 0 0 20000 22nd Century Group Inc Common Stock 90137F103 51 11000 SH SOLE None 0 0 11000 Artemis Resources Ltd Common Stock Q05532298 0 10714 SH SOLE None 0 0 10714