General Counsel

0001567619-19-000784.txt : 20190108 0001567619-19-000784.hdr.sgml : 20190108 20190108160323 ACCESSION NUMBER: 0001567619-19-000784 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20181231 FILED AS OF DATE: 20190108 DATE AS OF CHANGE: 20190108 EFFECTIVENESS DATE: 20190108 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 19516005 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 12-31-2018 12-31-2018 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 01-08-2019 0 131 515211 false INFORMATION TABLE 2 form13fInfoTable.xml Qualcomm Inc. Common Stock 747525103 35948 631661 SH SOLE None 0 0 631661 Pfizer Inc Common Stock 717081103 19792 453428 SH SOLE None 0 0 453428 Bank of America Corporation Common Stock 060505104 18759 761314 SH SOLE None 0 0 761314 JPMorgan Chase & Co Common Stock 46625H100 17347 177702 SH SOLE None 0 0 177702 Intel Corp Common Stock 458140100 16558 352817 SH SOLE None 0 0 352817 Merck & Co Inc Common Stock 58933Y105 16247 212626 SH SOLE None 0 0 212626 Visa Inc Class A Common Stock 92826C839 16032 121507 SH SOLE None 0 0 121507 The Home Depot Inc Common Stock 437076102 15363 89410 SH SOLE None 0 0 89410 Chevron Corp Common Stock 166764100 15064 138471 SH SOLE None 0 0 138471 Apple Inc Common Stock 037833100 13278 84174 SH SOLE None 0 0 84174 Johnson & Johnson Common Stock 478160104 13135 101776 SH SOLE None 0 0 101776 Microsoft Corp Common Stock 594918104 12215 120261 SH SOLE None 0 0 120261 Citigroup Inc Common Stock 172967424 11809 226822 SH SOLE None 0 0 226822 Costco Wholesale Corp Common Stock 22160K105 11358 55753 SH SOLE None 0 0 55753 Exxon Mobil Corp Common Stock 30231G102 10492 153861 SH SOLE None 0 0 153861 Micron Technology Inc Common Stock 595112103 10439 328988 SH SOLE None 0 0 328988 AT&T Inc Common Stock 00206R102 9982 349769 SH SOLE None 0 0 349769 Alphabet Inc C Common Stock 02079K107 9904 9475 SH SOLE None 0 0 9475 United Technologies Corp Common Stock 913017109 9393 88210 SH SOLE None 0 0 88210 Walt Disney Co Common Stock 254687106 8667 79043 SH SOLE None 0 0 79043 Starbucks Corp Common Stock 855244109 8362 129851 SH SOLE None 0 0 129851 Amazon.com Inc Common Stock 023135106 7406 4931 SH SOLE None 0 0 4931 Gilead Sciences Inc Common Stock 375558103 7020 112237 SH SOLE None 0 0 112237 Colgate-Palmolive Co Common Stock 194162103 6844 114990 SH SOLE None 0 0 114990 Emerson Electric Co Common Stock 291011104 6598 110422 SH SOLE None 0 0 110422 Berkshire Hathaway Inc B Common Stock 084670702 6537 32014 SH SOLE None 0 0 32014 Oracle Corp Common Stock 68389X105 6423 142259 SH SOLE None 0 0 142259 Bristol-Myers Squibb Company Common Stock 110122108 6099 117335 SH SOLE None 0 0 117335 BP PLC ADR Common Stock 055622104 6051 159569 SH SOLE None 0 0 159569 PepsiCo Inc Common Stock 713448108 5734 51904 SH SOLE None 0 0 51904 Procter & Gamble Co Common Stock 742718109 5666 61636 SH SOLE None 0 0 61636 Raytheon Co Common Stock 755111507 5560 36260 SH SOLE None 0 0 36260 Autodesk Inc Common Stock 052769106 5507 42822 SH SOLE None 0 0 42822 International Business Machines Corp Common Stock 459200101 5181 45579 SH SOLE None 0 0 45579 Novartis Ag Common Stock 66987V109 5110 59553 SH SOLE None 0 0 59553 Eaton Corp PLC Common Stock G29183103 4951 72111 SH SOLE None 0 0 72111 Wells Fargo & Co Common Stock 949746101 4937 107150 SH SOLE None 0 0 107150 Illumina Inc Common Stock 452327109 4525 15087 SH SOLE None 0 0 15087 Alibaba Group Holding Ltd ADR Common Stock 01609W102 4426 32288 SH SOLE None 0 0 32288 Cisco Systems Inc Common Stock 17275R102 4412 101819 SH SOLE None 0 0 101819 PacWest Bancorp Common Stock 695263103 4218 126734 SH SOLE None 0 0 126734 Charles Schwab Corp Common Stock 808513105 3893 93751 SH SOLE None 0 0 93751 Welltower Inc Com Common Stock 95040Q104 3730 53736 SH SOLE None 0 0 53736 Kinder Morgan Inc P Common Stock 49456B101 3624 235632 SH SOLE None 0 0 235632 DowDuPont Inc Common Stock 26078J100 3532 66045 SH SOLE None 0 0 66045 SPDR S&P 500 ETF Exchange Traded Funds (ETF) 78462F103 3498 13997 SH SOLE None 0 0 13997 Southern Co Common Stock 842587107 3366 76639 SH SOLE None 0 0 76639 Xylem Inc Common Stock 98419M100 3357 50320 SH SOLE None 0 0 50320 Allstate Corp Common Stock 020002101 3262 39476 SH SOLE None 0 0 39476 Berkshire Hat A 100th Common Stock 084990175 3060 1000 SH SOLE None 0 0 1000 Pentair PLC Common Stock G7S00T104 3033 80286 SH SOLE None 0 0 80286 Salesforce.com Inc Common Stock 79466L302 2874 20982 SH SOLE None 0 0 20982 iShares Core S&P Mid-Cap Exchange Traded Funds (ETF) 464287507 2865 17255 SH SOLE None 0 0 17255 Verizon Communications Inc Common Stock 92343V104 2714 48281 SH SOLE None 0 0 48281 SPDR S&P MidCap 400 ETF Exchange Traded Funds (ETF) 78467Y107 2497 8250 SH SOLE None 0 0 8250 Heron Therapeutics Inc Common Stock 427746102 2435 93882 SH SOLE None 0 0 93882 Duke Energy Corp Common Stock 26441C204 2421 28026 SH SOLE None 0 0 28026 NXP Semiconductors NV Common Stock N6596X109 2283 31160 SH SOLE None 0 0 31160 SPDR EURO STOXX 50 ETF Exchange Traded Funds (ETF) 78463X202 2195 65963 SH SOLE None 0 0 65963 Freeport-McMoRan Inc Common Stock 35671D857 2193 212668 SH SOLE None 0 0 212668 Fluor Corp Common Stock 343412102 2110 65525 SH SOLE None 0 0 65525 Union Pacific Corp Common Stock 907818108 1971 14258 SH SOLE None 0 0 14258 Alphabet Inc A Common Stock 02079K305 1936 1853 SH SOLE None 0 0 1853 Occidental Petroleum Corp Common Stock 674599105 1852 30180 SH SOLE None 0 0 30180 Diageo PLC Common Stock 25243Q205 1716 12105 SH SOLE None 0 0 12105 Realty Income Corp Common Stock 756109104 1683 26695 SH SOLE None 0 0 26695 American Express Co Common Stock 025816109 1533 16079 SH SOLE None 0 0 16079 JP Morgan Chase & Co Preferred Stock 46637G124 1498 61150 SH SOLE None 0 0 61150 nVent Electric PLC F Common Stock G6700G107 1494 66526 SH SOLE None 0 0 66526 BlackRock Inc Common Stock 09247X101 1419 3613 SH SOLE None 0 0 3613 Sempra Energy Common Stock 816851109 1232 11391 SH SOLE None 0 0 11391 Devon Energy Corp Common Stock 25179M103 1186 52610 SH SOLE None 0 0 52610 Caterpillar Inc Common Stock 149123101 1001 7880 SH SOLE None 0 0 7880 Wal-Mart Stores Inc Common Stock 931142103 876 9406 SH SOLE None 0 0 9406 AbbVie Inc Common Stock 00287Y109 858 9306 SH SOLE None 0 0 9306 Stryker Corp Common Stock 863667101 846 5400 SH SOLE None 0 0 5400 iShares Russell 2000 Exchange Traded Funds (ETF) 464287655 840 6272 SH SOLE None 0 0 6272 General Electric Co Common Stock 369604103 782 103335 SH SOLE None 0 0 103335 Invesco S&P 500 Low Volatility ETF Exchange Traded Funds (ETF) 46138E354 774 16602 SH SOLE None 0 0 16602 Royal Dutch Shell PLC Common Stock 780259206 764 13110 SH SOLE None 0 0 13110 McDonald s Corp Common Stock 580135101 719 4046 SH SOLE None 0 0 4046 Hillman Group Capital Trust Preferred Stock 43162L206 713 23401 SH SOLE None 0 0 23401 Nike Inc B Common Stock 654106103 682 9202 SH SOLE None 0 0 9202 Abbott Laboratories Common Stock 002824100 682 9426 SH SOLE None 0 0 9426 Invesco QQQ ETF Exchange Traded Funds (ETF) 04609E107 632 4095 SH SOLE None 0 0 4095 Financial Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y605 630 26441 SH SOLE None 0 0 26441 iShares MSCI EAFE Exchange Traded Funds (ETF) 464287465 588 9995 SH SOLE None 0 0 9995 Amgen Inc Common Stock 031162100 572 2937 SH SOLE None 0 0 2937 Becton Dickinson and Co Common Stock 075887109 559 2482 SH SOLE None 0 0 2482 Technology Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y803 553 8926 SH SOLE None 0 0 8926 Carnival Corp Common Stock 143658300 547 11100 SH SOLE None 0 0 11100 Southwest Gas Holdings Inc Common Stock 844895102 536 7000 SH SOLE None 0 0 7000 Vanguard FTSE Emerging Markets ETF Exchange Traded Funds (ETF) 922042858 490 12861 SH SOLE None 0 0 12861 Vale SA Common Stock 91912E109 477 36150 SH SOLE None 0 0 36150 Vanguard S&P 500 Etf Exchange Traded Funds (ETF) 922908363 469 2040 SH SOLE None 0 0 2040 Boeing Co Common Stock 097023105 430 1334 SH SOLE None 0 0 1334 Honeywell International Inc Common Stock 438516106 415 3140 SH SOLE None 0 0 3140 Eli Lilly and Co Common Stock 532457108 399 3443 SH SOLE None 0 0 3443 Select Sector Spdr Trust The Health Care Select Se Exchange Traded Funds (ETF) 81369Y209 389 4499 SH SOLE None 0 0 4499 Constellation Brands Inc Common Stock 21036P108 387 2409 SH SOLE None 0 0 2409 Nestle SA ADR Common Stock 641069406 386 4772 SH SOLE None 0 0 4772 Edison International Common Stock 281020107 385 6788 SH SOLE None 0 0 6788 3M Co Common Stock 88579Y101 381 1998 SH SOLE None 0 0 1998 Public Service Enterprise Group Inc Common Stock 744573106 373 7164 SH SOLE None 0 0 7164 Coca-Cola Co Common Stock 191216100 366 7722 SH SOLE None 0 0 7722 Wells Fargo & Co Preferred Stock 949746747 346 15700 SH SOLE None 0 0 15700 Adobe Systems Inc Common Stock 00724F101 328 1450 SH SOLE None 0 0 1450 Toronto Dominion Bk Ont Com New Common Stock 891160509 319 6424 SH SOLE None 0 0 6424 Ameriprise Financial Inc Common Stock 03076C106 314 3007 SH SOLE None 0 0 3007 Enterprise Products Partners LP Common Stock 293792107 293 11916 SH SOLE None 0 0 11916 Square Inc Common Stock 852234103 293 5220 SH SOLE None 0 0 5220 Select Sector Spdr Fund Shs Ben Consumer Discretio Exchange Traded Funds (ETF) 81369Y407 292 2953 SH SOLE None 0 0 2953 ConocoPhillips Common Stock 20825C104 287 4610 SH SOLE None 0 0 4610 Ishares Tr Sh Tr Crport Etf Exchange Traded Funds (ETF) 464288646 287 5550 SH SOLE None 0 0 5550 Kimberly-Clark Corp Common Stock 494368103 282 2473 SH SOLE None 0 0 2473 AXOS FINANCIAL INC Common Stock 05465C100 263 10432 SH SOLE None 0 0 10432 Dominion Resources Inc Common Stock 25746U109 260 3640 SH SOLE None 0 0 3640 Public Storage Common Stock 74460D109 259 1280 SH SOLE None 0 0 1280 Dreyfus Strategic Muni Bond Closed End Income Funds Non-Taxable 26202F107 258 37000 SH SOLE None 0 0 37000 New York Community Bancorp Inc Common Stock 649445103 241 25600 SH SOLE None 0 0 25600 Industrial Select Sector SPDR ETF Exchange Traded Funds (ETF) 81369Y704 232 3597 SH SOLE None 0 0 3597 Phillips 66 Common Stock 718546104 223 2582 SH SOLE None 0 0 2582 SPDR Gold Shares Exchange Traded Funds (ETF) 78463V107 217 1792 SH SOLE None 0 0 1792 Invesco S&P Global Water ETF Exchange Traded Funds (ETF) 46138E267 215 6915 SH SOLE None 0 0 6915 Waste Management Inc Common Stock 94106L109 202 2266 SH SOLE None 0 0 2266 GRIFFIN CAPITAL ESSENTIAL ASSET REIT Common Stock 39818Q102 164 16320 SH SOLE None 0 0 16320 Iteris Inc Common Stock 46564T107 149 40000 SH SOLE None 0 0 40000 Transocean Ltd Common Stock H8817H100 105 15190 SH SOLE None 0 0 15190 Superior Energy Services Inc Common Stock 868157108 48 14300 SH SOLE None 0 0 14300 REVA Medical Inc Common Stock U8000C103 18 129000 SH SOLE None 0 0 129000 E Digital Corp Common Stock 26841Y103 0 46811 SH SOLE None 0 0 46811