0001140361-23-049026.txt : 20231020
0001140361-23-049026.hdr.sgml : 20231020
20231020160000
ACCESSION NUMBER: 0001140361-23-049026
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230930
FILED AS OF DATE: 20231020
DATE AS OF CHANGE: 20231020
EFFECTIVENESS DATE: 20231020
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC
CENTRAL INDEX KEY: 0001026200
IRS NUMBER: 330524568
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-03581
FILM NUMBER: 231337135
BUSINESS ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
BUSINESS PHONE: 6197923800
MAIL ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
13F-HR
1
primary_doc.xml
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09-30-2023
09-30-2023
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PRIVATE ASSET MANAGEMENT INC
5348 CARROLL CANYON RD
#200
SAN DIEGO
CA
92121
13F HOLDINGS REPORT
028-03581
N
Cyrille Mahfoud
Chief Compliance Officer
858-750-4209
/s/ Cyrille Mahfoud
San Diego
CA
10-20-2023
0
118
425792447
INFORMATION TABLE
2
informationtable.xml
Qualcomm Inc.
Common Stock
747525103
34554705
311134
SH
SOLE
0
0
311134
Apple Inc
Common Stock
037833100
27158225
158625
SH
SOLE
0
0
158625
Microsoft Corp
Common Stock
594918104
22948991
72679
SH
SOLE
0
0
72679
Alphabet Inc C
Common Stock
02079K107
21865081
165833
SH
SOLE
0
0
165833
Costco Wholesale Corp
Common Stock
22160K105
18238604
32283
SH
SOLE
0
0
32283
Visa Inc Class A
Common Stock
92826C839
16087475
69942
SH
SOLE
0
0
69942
Amazon.com Inc
Common Stock
023135106
14573927
114647
SH
SOLE
0
0
114647
Merck & Co Inc
Common Stock
58933Y105
14452332
140380
SH
SOLE
0
0
140380
JPMorgan Chase & Co
Common Stock
46625H100
13993764
96494
SH
SOLE
0
0
96494
The Home Depot Inc
Common Stock
437076102
13338663
44144
SH
SOLE
0
0
44144
Chevron Corp
Common Stock
166764100
12681738
75208
SH
SOLE
0
0
75208
Micron Technology Inc
Common Stock
595112103
12422314
182600
SH
SOLE
0
0
182600
Bank of America Corporation
Common Stock
060505104
10623679
388006
SH
SOLE
0
0
388006
Johnson & Johnson
Common Stock
478160104
9863196
63326
SH
SOLE
0
0
63326
Berkshire Hathaway Inc B
Common Stock
084670702
8703554
24846
SH
SOLE
0
0
24846
Pfizer Inc
Common Stock
717081103
8576156
258550
SH
SOLE
0
0
258550
Oracle Corp
Common Stock
68389X105
7389615
69766
SH
SOLE
0
0
69766
Emerson Electric Co
Common Stock
291011104
6405138
66326
SH
SOLE
0
0
66326
PepsiCo Inc
Common Stock
713448108
6127701
36164
SH
SOLE
0
0
36164
Eaton Corp PLC
Common Stock
G29183103
5746830
26945
SH
SOLE
0
0
26945
Raytheon Technologies Ord
Common Stock
75513E101
5604736
77876
SH
SOLE
0
0
77876
Bristol-Myers Squibb Company
Common Stock
110122108
5511358
94957
SH
SOLE
0
0
94957
Starbucks Corp
Common Stock
855244109
5058698
55425
SH
SOLE
0
0
55425
Salesforce.com Inc
Common Stock
79466L302
4672457
23042
SH
SOLE
0
0
23042
SPDR S&P 500 ETF
Exchange Traded Funds (ETF)
78462F103
4542595
10625
SH
SOLE
0
0
10625
Procter & Gamble Co
Common Stock
742718109
4519468
30984
SH
SOLE
0
0
30984
Cisco Systems Inc
Common Stock
17275R102
4268747
79403
SH
SOLE
0
0
79403
NextEra Energy Inc
Common Stock
65339F101
4216621
73601
SH
SOLE
0
0
73601
Gilead Sciences Inc
Common Stock
375558103
4042189
53939
SH
SOLE
0
0
53939
Welltower Inc Com
Common Stock
95040Q104
3526975
43053
SH
SOLE
0
0
43053
Walt Disney Co
Common Stock
254687106
3515169
43370
SH
SOLE
0
0
43370
Uber Technologies Inc
Common Stock
90353T100
3508163
76281
SH
SOLE
0
0
76281
iShares Core S&P Mid-Cap
Exchange Traded Funds (ETF)
464287507
3504614
14055
SH
SOLE
0
0
14055
Citigroup Inc
Common Stock
172967424
3327787
80909
SH
SOLE
0
0
80909
Constellation Brands Inc
Common Stock
21036P108
3216511
12797
SH
SOLE
0
0
12797
Autodesk Inc
Common Stock
052769106
3079028
14881
SH
SOLE
0
0
14881
Colgate-Palmolive Co
Common Stock
194162103
2965306
41700
SH
SOLE
0
0
41700
Allstate Corp
Common Stock
020002101
2798633
25120
SH
SOLE
0
0
25120
Alphabet Inc A
Common Stock
02079K305
2448652
18712
SH
SOLE
0
0
18712
Schlumberger Ltd
Common Stock
806857108
2409539
41330
SH
SOLE
0
0
41330
Corteva Inc
Common Stock
22052L104
2350700
45948
SH
SOLE
0
0
45948
Realty Income Corp
Common Stock
756109104
2170592
43464
SH
SOLE
0
0
43464
Southern Co
Common Stock
842587107
2043233
31570
SH
SOLE
0
0
31570
BlackRock Inc
Common Stock
09247X101
1997654
3090
SH
SOLE
0
0
3090
American Express Co
Common Stock
025816109
1969308
13200
SH
SOLE
0
0
13200
NXP Semiconductors NV
Common Stock
N6596X109
1957025
9789
SH
SOLE
0
0
9789
Novartis Ag
Common Stock
66987V109
1917514
18825
SH
SOLE
0
0
18825
Exxon Mobil Corp
Common Stock
30231G102
1859336
15813
SH
SOLE
0
0
15813
Vanguard S&P 500 Etf
Exchange Traded Funds (ETF)
922908363
1844119
4696
SH
SOLE
0
0
4696
A S M L Holding Nv
Common Stock
N07059210
1744200
2963
SH
SOLE
0
0
2963
Airbnb Inc
Common Stock
009066101
1576131
11487
SH
SOLE
0
0
11487
Union Pacific Corp
Common Stock
907818108
1545105
7587
SH
SOLE
0
0
7587
iShares MSCI EAFE
Exchange Traded Funds (ETF)
464287465
1507280
21870
SH
SOLE
0
0
21870
Intel Corp
Common Stock
458140100
1441719
40554
SH
SOLE
0
0
40554
Sempra Energy
Common Stock
816851109
1428630
21000
SH
SOLE
0
0
21000
Duke Energy Corp
Common Stock
26441C204
1395655
15813
SH
SOLE
0
0
15813
SPDR S&P MidCap 400 ETF
Exchange Traded Funds (ETF)
78467Y107
1354448
2966
SH
SOLE
0
0
2966
Wells Fargo & Co
Common Stock
949746101
1339003
32770
SH
SOLE
0
0
32770
iShares Russell 2000
Exchange Traded Funds (ETF)
464287655
1233115
6977
SH
SOLE
0
0
6977
International Business Machines Corp
Common Stock
459200101
1197167
8532
SH
SOLE
0
0
8532
Technology Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y803
1170296
7139
SH
SOLE
0
0
7139
Freeport-McMoRan Inc
Common Stock
35671D857
1107625
29703
SH
SOLE
0
0
29703
CAP ONE FIN 40 DS REP PRF SRS I
Preferred Stock
14040H824
1026137
54815
SH
SOLE
0
0
54815
Caterpillar Inc
Common Stock
149123101
1007097
3689
SH
SOLE
0
0
3689
BP PLC ADR
Common Stock
055622104
1001803
25873
SH
SOLE
0
0
25873
Bank of America 4.125 Pfd
Preferred Stock
06055H608
967253
57712
SH
SOLE
0
0
57712
Ameriprise Financial Inc
Common Stock
03076C106
939588
2850
SH
SOLE
0
0
2850
iShares California Muni Bond ETF
Exchange Traded Funds (ETF)
464288356
904860
16500
SH
SOLE
0
0
16500
New York Community Capital Trust V
Preferred Stock
64944P307
874551
23980
SH
SOLE
0
0
23980
AT&T Inc
Common Stock
00206R102
815571
54299
SH
SOLE
0
0
54299
AT&T DS REP 1000 SRS C PRF
Preferred Stock
00206R706
726903
37899
SH
SOLE
0
0
37899
Sempra Energy Fxd Nt 79
Preferred Stock
816851604
722078
31684
SH
SOLE
0
0
31684
Tesla Motors Inc
Common Stock
88160R101
719883
2877
SH
SOLE
0
0
2877
SYNCHRONY FINL 40 DS REP SRS A PRF
Preferred Stock
87165B202
711779
44320
SH
SOLE
0
0
44320
Invesco QQQ ETF
Exchange Traded Funds (ETF)
46090E103
660714
1844
SH
SOLE
0
0
1844
Keycorp New Dep Shs Pfd F
Preferred Stock
493267876
659792
34400
SH
SOLE
0
0
34400
Stryker Corp
Common Stock
863667101
655848
2400
SH
SOLE
0
0
2400
AbbVie Inc
Common Stock
00287Y109
643194
4315
SH
SOLE
0
0
4315
Nike Inc B
Common Stock
654106103
631570
6605
SH
SOLE
0
0
6605
iShares Core S&P Small-Cap
Exchange Traded Funds (ETF)
464287804
550982
5841
SH
SOLE
0
0
5841
Select Sector Spdr Trust The Health Care Select Se
Exchange Traded Funds (ETF)
81369Y209
546888
4248
SH
SOLE
0
0
4248
Abbott Laboratories
Common Stock
002824100
533282
5506
SH
SOLE
0
0
5506
Berkshire Hat A 100th
Common Stock
084990175
531477
100
SH
SOLE
0
0
100
Financial Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y605
502293
15143
SH
SOLE
0
0
15143
Citizens Financial DS REP 1 40 SRS E PRF
Preferred Stock
174610402
488260
25550
SH
SOLE
0
0
25550
Sysco Corp
Common Stock
871829107
470012
7116
SH
SOLE
0
0
7116
SOUTHERN 2020 SRS C 4 20 JNR SUB NTS
Preferred Stock
842587883
469500
24114
SH
SOLE
0
0
24114
CrowdStrike Holdings Inc
Common Stock
22788C105
461969
2760
SH
SOLE
0
0
2760
Vanguard FTSE Emerging Markets ETF
Exchange Traded Funds (ETF)
922042858
456836
11651
SH
SOLE
0
0
11651
Select Sector Spdr Fund Shs Ben Consumer Discretio
Exchange Traded Funds (ETF)
81369Y407
449295
2791
SH
SOLE
0
0
2791
Dr Horton Inc
Common Stock
23331A109
424506
3950
SH
SOLE
0
0
3950
Nestle SA ADR
Common Stock
641069406
421332
3723
SH
SOLE
0
0
3723
ConocoPhillips
Common Stock
20825C104
410195
3424
SH
SOLE
0
0
3424
BROOKFIELD FINANCE 4 625 SUBORD NTS
Preferred Stock
11271L102
402027
25954
SH
SOLE
0
0
25954
Verizon Communications Inc
Common Stock
92343V104
383559
11833
SH
SOLE
0
0
11833
Public Service Enterprise Group Inc
Common Stock
744573106
372078
6538
SH
SOLE
0
0
6538
Toronto Dominion Bk Ont Com New
Common Stock
891160509
372045
6174
SH
SOLE
0
0
6174
Amgen Inc
Common Stock
031162100
365782
1361
SH
SOLE
0
0
1361
McKesson Corp
Common Stock
58155Q103
344836
793
SH
SOLE
0
0
793
Communication Services Sel Sect SPDR ETF
Exchange Traded Funds (ETF)
81369Y852
327653
4997
SH
SOLE
0
0
4997
McDonald s Corp
Common Stock
580135101
320080
1215
SH
SOLE
0
0
1215
NVIDIA Corp
Common Stock
67066G104
316273
727
SH
SOLE
0
0
727
Select Sector Spdr Trust Shs Ben Int Energy
Exchange Traded Funds (ETF)
81369Y506
304795
3372
SH
SOLE
0
0
3372
Becton Dickinson and Co
Common Stock
075887109
301963
1168
SH
SOLE
0
0
1168
Industrial Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y704
255579
2521
SH
SOLE
0
0
2521
Aflac Inc
Common Stock
001055102
255424
3328
SH
SOLE
0
0
3328
Schwab US Large-Cap ETF
Exchange Traded Funds (ETF)
808524201
254518
5030
SH
SOLE
0
0
5030
Morgan Stanley
Common Stock
617446448
251707
3082
SH
SOLE
0
0
3082
Consumer Staples Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y308
246821
3587
SH
SOLE
0
0
3587
Xylem Inc
Common Stock
98419M100
245326
2695
SH
SOLE
0
0
2695
Southwest Gas Holdings Inc
Common Stock
844895102
241640
4000
SH
SOLE
0
0
4000
Vanguard Mid-Cap ETF
Exchange Traded Funds (ETF)
922908629
226982
1090
SH
SOLE
0
0
1090
Thermo Fisher Scientific Inc
Common Stock
883556102
222715
440
SH
SOLE
0
0
440
Wal-Mart Stores Inc
Common Stock
931142103
214786
1343
SH
SOLE
0
0
1343
BNY Mellon Strategic Municipal Bond Fund
Closed End Income Funds Non-Taxable
09662E109
183890
37000
SH
SOLE
0
0
37000
US BANCORP DS REP 1 1000 SRS M PRF
Preferred Stock
902973718
181549
11336
SH
SOLE
0
0
11336
CAPITL ONE FN DS RP 1 40TH SRS L PRF
Preferred Stock
14040H758
176110
11000
SH
SOLE
0
0
11000
Medical Marijuana Inc
Common Stock
58463A105
72
11095
SH
SOLE
0
0
11095