0001140361-23-016071.txt : 20230404
0001140361-23-016071.hdr.sgml : 20230404
20230404112524
ACCESSION NUMBER: 0001140361-23-016071
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230331
FILED AS OF DATE: 20230404
DATE AS OF CHANGE: 20230404
EFFECTIVENESS DATE: 20230404
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC
CENTRAL INDEX KEY: 0001026200
IRS NUMBER: 330524568
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-03581
FILM NUMBER: 23795823
BUSINESS ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
BUSINESS PHONE: 6197923800
MAIL ADDRESS:
STREET 1: 5348 CARROLL CANYON RD
STREET 2: #200
CITY: SAN DIEGO
STATE: CA
ZIP: 92121
13F-HR
1
primary_doc.xml
X0202
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XXXXXXXX
03-31-2023
03-31-2023
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PRIVATE ASSET MANAGEMENT INC
5348 CARROLL CANYON RD
#200
SAN DIEGO
CA
92121
13F HOLDINGS REPORT
028-03581
N
Michael D. Berlin
General Counsel
858-750-4209
/s/ Michael D. Berlin
San Diego
CA
04-03-2023
0
139
606435680
INFORMATION TABLE
2
informationtable.xml
Qualcomm Inc.
Common Stock
747525103
55000413
431103
SH
SOLE
0
0
431103
Apple Inc
Common Stock
037833100
37915256
229927
SH
SOLE
0
0
229927
Microsoft Corp
Common Stock
594918104
31063915
107743
SH
SOLE
0
0
107743
Costco Wholesale Corp
Common Stock
22160K105
24082609
48468
SH
SOLE
0
0
48468
Visa Inc Class A
Common Stock
92826C839
24021935
106546
SH
SOLE
0
0
106546
Alphabet Inc C
Common Stock
02079K107
23292984
223971
SH
SOLE
0
0
223971
Merck & Co Inc
Common Stock
58933Y105
20756249
195094
SH
SOLE
0
0
195094
The Home Depot Inc
Common Stock
437076102
19589018
66375
SH
SOLE
0
0
66375
JPMorgan Chase & Co
Common Stock
46625H100
17604688
135097
SH
SOLE
0
0
135097
Amazon.com Inc
Common Stock
023135106
16780907
162464
SH
SOLE
0
0
162464
Chevron Corp
Common Stock
166764100
16303682
99924
SH
SOLE
0
0
99924
Micron Technology Inc
Common Stock
595112103
16081700
266518
SH
SOLE
0
0
266518
Bank of America Corporation
Common Stock
060505104
16051382
561234
SH
SOLE
0
0
561234
Johnson & Johnson
Common Stock
478160104
14858391
95858
SH
SOLE
0
0
95858
Raytheon Technologies Ord
Common Stock
75513E101
14474367
147803
SH
SOLE
0
0
147803
Pfizer Inc
Common Stock
717081103
13720929
336294
SH
SOLE
0
0
336294
Berkshire Hathaway Inc B
Common Stock
084670702
11552630
37415
SH
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0
0
37415
Bristol-Myers Squibb Company
Common Stock
110122108
9518731
137335
SH
SOLE
0
0
137335
PepsiCo Inc
Common Stock
713448108
9095536
49893
SH
SOLE
0
0
49893
Oracle Corp
Common Stock
68389X105
8765051
94329
SH
SOLE
0
0
94329
Starbucks Corp
Common Stock
855244109
8538295
81996
SH
SOLE
0
0
81996
Salesforce.com Inc
Common Stock
79466L302
8446499
42279
SH
SOLE
0
0
42279
NextEra Energy Inc
Common Stock
65339F101
8384658
108778
SH
SOLE
0
0
108778
Emerson Electric Co
Common Stock
291011104
6734140
77279
SH
SOLE
0
0
77279
Procter & Gamble Co
Common Stock
742718109
6574804
44218
SH
SOLE
0
0
44218
Cisco Systems Inc
Common Stock
17275R102
5985288
114494
SH
SOLE
0
0
114494
SPDR S&P 500 ETF
Exchange Traded Funds (ETF)
78462F103
5896071
14400
SH
SOLE
0
0
14400
Eaton Corp PLC
Common Stock
G29183103
5851775
34153
SH
SOLE
0
0
34153
Gilead Sciences Inc
Common Stock
375558103
5639886
67975
SH
SOLE
0
0
67975
Walt Disney Co
Common Stock
254687106
5581084
55738
SH
SOLE
0
0
55738
Citigroup Inc
Common Stock
172967424
5393100
115016
SH
SOLE
0
0
115016
Autodesk Inc
Common Stock
052769106
4695881
22559
SH
SOLE
0
0
22559
Colgate-Palmolive Co
Common Stock
194162103
4622571
61511
SH
SOLE
0
0
61511
Activision Blizzard Inc
Common Stock
00507V109
4249030
49644
SH
SOLE
0
0
49644
iShares Core S&P Mid-Cap
Exchange Traded Funds (ETF)
464287507
4100373
16391
SH
SOLE
0
0
16391
Constellation Brands Inc
Common Stock
21036P108
3898551
17258
SH
SOLE
0
0
17258
Allstate Corp
Common Stock
020002101
3898142
35178
SH
SOLE
0
0
35178
A S M L Holding Nv
Common Stock
N07059210
3758200
5521
SH
SOLE
0
0
5521
Realty Income Corp
Common Stock
756109104
3667431
57919
SH
SOLE
0
0
57919
Corteva Inc
Common Stock
22052L104
3639347
60344
SH
SOLE
0
0
60344
Illumina Inc
Common Stock
452327109
3606851
15510
SH
SOLE
0
0
15510
Uber Technologies Inc
Common Stock
90353T100
3445410
108688
SH
SOLE
0
0
108688
Welltower Inc Com
Common Stock
95040Q104
3438778
47967
SH
SOLE
0
0
47967
Southern Co
Common Stock
842587107
3153668
45324
SH
SOLE
0
0
45324
BlackRock Inc
Common Stock
09247X101
2897290
4330
SH
SOLE
0
0
4330
Intel Corp
Common Stock
458140100
2860486
87556
SH
SOLE
0
0
87556
Novartis Ag
Common Stock
66987V109
2847308
30949
SH
SOLE
0
0
30949
Schlumberger Ltd
Common Stock
806857108
2734134
55685
SH
SOLE
0
0
55685
Alphabet Inc A
Common Stock
02079K305
2588893
24958
SH
SOLE
0
0
24958
NXP Semiconductors NV
Common Stock
N6596X109
2540729
13625
SH
SOLE
0
0
13625
AT&T Inc
Common Stock
00206R102
2532527
131559
SH
SOLE
0
0
131559
Airbnb Inc
Common Stock
009066101
2351906
18906
SH
SOLE
0
0
18906
American Express Co
Common Stock
025816109
2190536
13280
SH
SOLE
0
0
13280
Union Pacific Corp
Common Stock
907818108
2055804
10214
SH
SOLE
0
0
10214
SPDR S&P MidCap 400 ETF
Exchange Traded Funds (ETF)
78467Y107
1976581
4311
SH
SOLE
0
0
4311
Exxon Mobil Corp
Common Stock
30231G102
1896940
17298
SH
SOLE
0
0
17298
Wells Fargo & Co
Common Stock
949746101
1880083
50296
SH
SOLE
0
0
50296
Duke Energy Corp
Common Stock
26441C204
1830229
18972
SH
SOLE
0
0
18972
Freeport-McMoRan Inc
Common Stock
35671D857
1826877
44656
SH
SOLE
0
0
44656
Vanguard S&P 500 Etf
Exchange Traded Funds (ETF)
922908363
1749854
4653
SH
SOLE
0
0
4653
Sempra Energy
Common Stock
816851109
1587180
10500
SH
SOLE
0
0
10500
International Business Machines Corp
Common Stock
459200101
1567038
11953
SH
SOLE
0
0
11953
iShares MSCI EAFE
Exchange Traded Funds (ETF)
464287465
1516939
21210
SH
SOLE
0
0
21210
Tesla Motors Inc
Common Stock
88160R101
1464875
7061
SH
SOLE
0
0
7061
CAP ONE FIN 40 DS REP PRF SRS I
Preferred Stock
14040H824
1419346
70439
SH
SOLE
0
0
70439
iShares Russell 2000
Exchange Traded Funds (ETF)
464287655
1415961
7937
SH
SOLE
0
0
7937
Keycorp New Dep Shs Pfd F
Preferred Stock
493267876
1327305
64401
SH
SOLE
0
0
64401
BP PLC ADR
Common Stock
055622104
1321981
34844
SH
SOLE
0
0
34844
Caterpillar Inc
Common Stock
149123101
1248093
5454
SH
SOLE
0
0
5454
Bank of America 4.125 Pfd
Preferred Stock
06055H608
1223284
69862
SH
SOLE
0
0
69862
Technology Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y803
1216235
8054
SH
SOLE
0
0
8054
Invesco QQQ ETF
Exchange Traded Funds (ETF)
46090E103
1115599
3476
SH
SOLE
0
0
3476
Charles Schwab Corp
Common Stock
808513105
1093797
20881
SH
SOLE
0
0
20881
New York Community Capital Trust V
Preferred Stock
64944P307
1077021
27830
SH
SOLE
0
0
27830
iShares California Muni Bond ETF
Exchange Traded Funds (ETF)
464288356
970398
16900
SH
SOLE
0
0
16900
AT&T DS REP 1000 SRS C PRF
Preferred Stock
00206R706
944367
44399
SH
SOLE
0
0
44399
SYNCHRONY FINL 40 DS REP SRS A PRF
Preferred Stock
87165B202
938120
55054
SH
SOLE
0
0
55054
Nestle SA ADR
Common Stock
641069406
930685
7648
SH
SOLE
0
0
7648
CrowdStrike Holdings Inc
Common Stock
22788C105
892876
6505
SH
SOLE
0
0
6505
Nike Inc B
Common Stock
654106103
882640
7197
SH
SOLE
0
0
7197
AbbVie Inc
Common Stock
00287Y109
875101
5491
SH
SOLE
0
0
5491
Ameriprise Financial Inc
Common Stock
03076C106
873525
2850
SH
SOLE
0
0
2850
Sempra Energy Fxd Nt 79
Preferred Stock
816851604
756228
30567
SH
SOLE
0
0
30567
Stryker Corp
Common Stock
863667101
755068
2645
SH
SOLE
0
0
2645
Abbott Laboratories
Common Stock
002824100
719599
7106
SH
SOLE
0
0
7106
Verizon Communications Inc
Common Stock
92343V104
718590
18476
SH
SOLE
0
0
18476
Citizens Financial DS REP 1 40 SRS E PRF
Preferred Stock
174610402
691961
35036
SH
SOLE
0
0
35036
SOUTHERN 2020 SRS C 4 20 JNR SUB NTS
Preferred Stock
842587883
634280
31714
SH
SOLE
0
0
31714
Select Sector Spdr Trust The Health Care Select Se
Exchange Traded Funds (ETF)
81369Y209
629823
4865
SH
SOLE
0
0
4865
Amgen Inc
Common Stock
031162100
557959
2308
SH
SOLE
0
0
2308
McDonald s Corp
Common Stock
580135101
545762
1951
SH
SOLE
0
0
1951
iShares Core S&P Small-Cap
Exchange Traded Funds (ETF)
464287804
545195
5638
SH
SOLE
0
0
5638
Public Service Enterprise Group Inc
Common Stock
744573106
520708
8338
SH
SOLE
0
0
8338
Dr Horton Inc
Common Stock
23331A109
517757
5300
SH
SOLE
0
0
5300
Financial Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y605
506395
15751
SH
SOLE
0
0
15751
Xylem Inc
Common Stock
98419M100
497953
4756
SH
SOLE
0
0
4756
Vanguard FTSE Emerging Markets ETF
Exchange Traded Funds (ETF)
922042858
466216
11540
SH
SOLE
0
0
11540
Berkshire Hat A 100th
Common Stock
084990175
465600
100
SH
SOLE
0
0
100
BROOKFIELD FINANCE 4 625 SUBORD NTS
Preferred Stock
11271L102
437907
28454
SH
SOLE
0
0
28454
Select Sector Spdr Fund Shs Ben Consumer Discretio
Exchange Traded Funds (ETF)
81369Y407
424843
2841
SH
SOLE
0
0
2841
NVIDIA Corp
Common Stock
67066G104
409732
1475
SH
SOLE
0
0
1475
Select Sector Spdr Trust Shs Ben Int Energy
Exchange Traded Funds (ETF)
81369Y506
383254
4627
SH
SOLE
0
0
4627
Toronto Dominion Bk Ont Com New
Common Stock
891160509
369823
6174
SH
SOLE
0
0
6174
ConocoPhillips
Common Stock
20825C104
362017
3649
SH
SOLE
0
0
3649
SHELL PLC-ADR
Common Stock
780259305
325101
5650
SH
SOLE
0
0
5650
Schwab US Large-Cap Growth ETF
Exchange Traded Funds (ETF)
808524300
314119
4820
SH
SOLE
0
0
4820
US BANCORP DS REP 1 1000 SRS M PRF
Preferred Stock
902973718
304720
16378
SH
SOLE
0
0
16378
Communication Services Sel Sect SPDR ETF
Exchange Traded Funds (ETF)
81369Y852
297270
5128
SH
SOLE
0
0
5128
Accenture PLC A
Common Stock
G1151C101
290669
1017
SH
SOLE
0
0
1017
Becton Dickinson and Co
Common Stock
075887109
289127
1168
SH
SOLE
0
0
1168
McKesson Corp
Common Stock
58155Q103
282348
793
SH
SOLE
0
0
793
Wal-Mart Stores Inc
Common Stock
931142103
277943
1885
SH
SOLE
0
0
1885
Vanguard Mid-Cap ETF
Exchange Traded Funds (ETF)
922908629
271243
1286
SH
SOLE
0
0
1286
SPDR Dow Jones Industrial Average ETF
Exchange Traded Funds (ETF)
78467X109
270811
814
SH
SOLE
0
0
814
Morgan Stanley
Common Stock
617446448
270600
3082
SH
SOLE
0
0
3082
General Electric Co
Common Stock
369604301
269305
2817
SH
SOLE
0
0
2817
Thermo Fisher Scientific Inc
Common Stock
883556102
268012
465
SH
SOLE
0
0
465
Kimberly-Clark Corp
Common Stock
494368103
264413
1970
SH
SOLE
0
0
1970
CVS Health Corp
Common Stock
126650100
261878
3524
SH
SOLE
0
0
3524
Schwab US Large-Cap ETF
Exchange Traded Funds (ETF)
808524201
251766
5205
SH
SOLE
0
0
5205
Southwest Gas Holdings Inc
Common Stock
844895102
249800
4000
SH
SOLE
0
0
4000
iShares Core S&P 500
Exchange Traded Funds (ETF)
464287200
248851
604
SH
SOLE
0
0
604
Honeywell International Inc
Common Stock
438516106
248074
1298
SH
SOLE
0
0
1298
Waste Management Inc
Common Stock
94106L109
248011
1519
SH
SOLE
0
0
1519
Schwab US Broad Market ETF
Exchange Traded Funds (ETF)
808524102
247767
5178
SH
SOLE
0
0
5178
CAPITL ONE FN DS RP 1 40TH SRS L PRF
Preferred Stock
14040H758
247515
14500
SH
SOLE
0
0
14500
Sysco Corp
Common Stock
871829107
242502
3140
SH
SOLE
0
0
3140
Industrial Select Sector SPDR ETF
Exchange Traded Funds (ETF)
81369Y704
230589
2279
SH
SOLE
0
0
2279
PayPal Holdings Inc
Common Stock
70450Y103
229870
3027
SH
SOLE
0
0
3027
BNY Mellon Strategic Municipal Bond Fund
Closed End Income Funds Non-Taxable
09662E109
222370
37000
SH
SOLE
0
0
37000
ProShares Ultra QQQ
Exchange Traded Funds (ETF)
74347R206
218108
4400
SH
SOLE
0
0
4400
Invesco S&P 500 Pure Growth ETF
Exchange Traded Funds (ETF)
46137V266
215979
1429
SH
SOLE
0
0
1429
Hologic Inc
Common Stock
436440101
211838
2625
SH
SOLE
0
0
2625
Coca-Cola Co
Common Stock
191216100
209346
3374
SH
SOLE
0
0
3374
Aflac Inc
Common Stock
001055102
201819
3128
SH
SOLE
0
0
3128
Griffin Cap Essntl Ast Reit II Com Cl E
Common Stock
39818P799
128214
17256
SH
SOLE
0
0
17256
22nd Century Group Inc
Common Stock
90137F103
16149
21000
SH
SOLE
0
0
21000
Artemis Resources Ltd
Common Stock
Q05532298
86
10714
SH
SOLE
0
0
10714
Medical Marijuana Inc
Common Stock
58463A105
48
11095
SH
SOLE
0
0
11095