General Counsel

0001140361-18-017608.txt : 20180406 0001140361-18-017608.hdr.sgml : 20180406 20180406152136 ACCESSION NUMBER: 0001140361-18-017608 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20180331 FILED AS OF DATE: 20180406 DATE AS OF CHANGE: 20180406 EFFECTIVENESS DATE: 20180406 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 18743039 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 03-31-2018 03-31-2018 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 04-06-2018 0 128 584998 false INFORMATION TABLE 2 form13fInfoTable.xml QUALCOMM INC COMMON STOCK 747525103 36563 659865 SH SOLE None 0 0 659865 BANK OF AMERICA CORP COMMON STOCK 060505104 23462 782333 SH SOLE None 0 0 782333 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 20775 188911 SH SOLE None 0 0 188911 INTEL CORP COMMON STOCK 458140100 18884 362603 SH SOLE None 0 0 362603 MICRON TECHNOLOGY INC. COMMON STOCK 595112103 18385 352603 SH SOLE None 0 0 352603 PFIZER INC COMMON STOCK 717081103 17156 483394 SH SOLE None 0 0 483394 CHEVRON CORP COMMON STOCK 166764100 17005 149118 SH SOLE None 0 0 149118 APPLE INC COMMON STOCK 037833100 16626 99092 SH SOLE None 0 0 99092 HOME DEPOT INC COMMON STOCK 437076102 15741 88312 SH SOLE None 0 0 88312 CITIGROUP INC COMMON STOCK 172967424 15117 223950 SH SOLE None 0 0 223950 VISA INC COMMON STOCK 92826C839 14955 125022 SH SOLE None 0 0 125022 JOHNSON & JOHNSON COMMON STOCK 478160104 13721 107067 SH SOLE None 0 0 107067 MERCK & CO INC COMMON STOCK 58933Y105 12793 234857 SH SOLE None 0 0 234857 EXXON MOBIL CORP COMMON STOCK 30231G102 12652 169572 SH SOLE None 0 0 169572 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 12572 12571559 SH SOLE None 0 0 12571559 MICROSOFT CORP COMMON STOCK 594918104 12336 135163 SH SOLE None 0 0 135163 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 11780 62515 SH SOLE None 0 0 62515 SCHWAB VALUE ADV INST PRIME SH OTHER ASSETS 808515696 11620 11620000 SH SOLE None 0 0 11620000 AT&T INC COMMON STOCK 00206R102 11612 325730 SH SOLE None 0 0 325730 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 11364 90320 SH SOLE None 0 0 90320 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 9598 151740 SH SOLE None 0 0 151740 ALPHABET INC-CL C COMMON STOCK 02079K107 9358 9070 SH SOLE None 0 0 9070 GILEAD SCIENCES INC. COMMON STOCK 375558103 9237 122525 SH SOLE None 0 0 122525 INTERNATIONAL BUS MACH COMMON STOCK 459200101 9186 59871 SH SOLE None 0 0 59871 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 9140 127508 SH SOLE None 0 0 127508 STARBUCKS CORP COMMON STOCK 855244109 7978 137808 SH SOLE None 0 0 137808 EMERSON ELEC CO COM COMMON STOCK 291011104 7530 110252 SH SOLE None 0 0 110252 ORACLE CORPORATION COMMON STOCK 68389X105 7340 160428 SH SOLE None 0 0 160428 WALT DISNEY COMPANY COMMON STOCK 254687106 7327 72946 SH SOLE None 0 0 72946 RAYTHEON CO COMMON STOCK 755111507 7148 33119 SH SOLE None 0 0 33119 PACWEST BANCORP COMMON STOCK 695263103 6702 135320 SH SOLE None 0 0 135320 AMAZON.COM INC COMMON STOCK 023135106 6577 4544 SH SOLE None 0 0 4544 BP PLC-ADR COMMON STOCK 055622104 6135 151321 SH SOLE None 0 0 151321 EATON CORP PLC COMMON STOCK 086353296 6127 76676 SH SOLE None 0 0 76676 PEPSICO INC COMMON STOCK 713448108 5936 54384 SH SOLE None 0 0 54384 WELLS FARGO COMPANY COMMON STOCK 949746101 5760 109903 SH SOLE None 0 0 109903 PENTAIR PLC COMMON STOCK 709631105 5752 84434 SH SOLE None 0 0 84434 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 5704 71952 SH SOLE None 0 0 71952 NOVARTIS AG-ADR COMMON STOCK 66987V109 5616 69465 SH SOLE None 0 0 69465 ALIBABA GROUP HOLDING LTD COMMON STOCK 01609W102 5491 29917 SH SOLE None 0 0 29917 AUTODESK COMMON STOCK 052769106 5313 42304 SH SOLE None 0 0 42304 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK 084670702 4958 24855 SH SOLE None 0 0 24855 CISCO SYS INC COMMON STOCK 17275R102 4855 113206 SH SOLE None 0 0 113206 GENERAL ELEC CO COMMON STOCK 369604103 4595 340854 SH SOLE None 0 0 340854 KINDER MORGAN INC COMMON STOCK 49456B101 4567 303237 SH SOLE None 0 0 303237 FLUOR CORP COMMON STOCK 343412102 4504 78715 SH SOLE None 0 0 78715 XYLEM INC COMMON STOCK 98419M100 4499 58485 SH SOLE None 0 0 58485 CHARLES SCHWAB CORP COMMON STOCK 808513105 4130 79092 SH SOLE None 0 0 79092 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 008499017 3888 1300 SH SOLE None 0 0 1300 FREEPORT-MCMORAN INC COMMON STOCK 35671D857 3836 218328 SH SOLE None 0 0 218328 DOWDUPONT INC COMMON STOCK 26078J100 3831 60136 SH SOLE None 0 0 60136 ALLSTATE CORP COMMON STOCK 020002101 3754 39601 SH SOLE None 0 0 39601 SOUTHERN CO COMMON STOCK 842587107 3478 77879 SH SOLE None 0 0 77879 HERON THERAPEUTICS INC COMMON STOCK 427746102 2625 95100 SH SOLE None 0 0 95100 ILLUMINA INC COMMON STOCK 452327109 2616 11063 SH SOLE None 0 0 11063 DUKE ENERGY CORP COMMON STOCK 26441C204 2498 32249 SH SOLE None 0 0 32249 WELLTOWER INC COMMON STOCK 95040Q104 2480 45567 SH SOLE None 0 0 45567 SCHWAB TREASURY VALUE ADV MONE OTHER ASSETS 808515621 2370 2370000 SH SOLE None 0 0 2370000 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 2321 35730 SH SOLE None 0 0 35730 SALESFORCE.COM INC COMMON STOCK 79466L302 2120 18227 SH SOLE None 0 0 18227 BLACKROCK INC COMMON STOCK 09247X101 1993 3679 SH SOLE None 0 0 3679 ALPHABET INC-CL A COMMON STOCK 02079K305 1939 1870 SH SOLE None 0 0 1870 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 1935 40468 SH SOLE None 0 0 40468 JP MORGAN PFD 5.45 SER P PREFERRED STOCK 46637G124 1879 74550 SH SOLE None 0 0 74550 UNION PACIFIC CORP COMMON STOCK 907818108 1849 13758 SH SOLE None 0 0 13758 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 1693 12505 SH SOLE None 0 0 12505 REALTY INCOME CORP COMMON STOCK 756109104 1625 31420 SH SOLE None 0 0 31420 BOFI HOLDINGS COMMON STOCK 05566U108 1515 37384 SH SOLE None 0 0 37384 DEVON ENERGY CORPORATION COMMON STOCK 25179M103 1506 47385 SH SOLE None 0 0 47385 AMERICAN EXPRESS CO COMMON STOCK 025816109 1474 15800 SH SOLE None 0 0 15800 SEMPRA ENERGY COMMON STOCK 816851109 1267 11392 SH SOLE None 0 0 11392 BECTON DICKINSON & CO COMMON STOCK 075887109 1035 4776 SH SOLE None 0 0 4776 STRYKER CORP COMMON STOCK 863667101 1014 6300 SH SOLE None 0 0 6300 WAL MART STORES INC COMMON STOCK 931142103 1002 11265 SH SOLE None 0 0 11265 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 892 19497 SH SOLE None 0 0 19497 ABBVIE INC COMMON STOCK 00287Y109 876 9250 SH SOLE None 0 0 9250 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 856 855519 SH SOLE None 0 0 855519 ROYAL DUTCH SHEL ADR A COMMON STOCK 780259206 838 13134 SH SOLE None 0 0 13134 3M COMPANY COMMON STOCK 88579Y101 776 3533 SH SOLE None 0 0 3533 MCDONALDS CORP COMMON STOCK 580135101 716 4577 SH SOLE None 0 0 4577 BOEING CO COMMON STOCK 097023105 643 1961 SH SOLE None 0 0 1961 AMGEN INC COMMON STOCK 031162100 640 3755 SH SOLE None 0 0 3755 NIKE INC - CL B COMMON STOCK 654106103 609 9161 SH SOLE None 0 0 9161 ABBOTT LABS COMMON STOCK 002824100 606 10118 SH SOLE None 0 0 10118 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 572 67829 SH SOLE None 0 0 67829 SOUTHWEST GAS CORP. COMMON STOCK 844895102 528 7800 SH SOLE None 0 0 7800 CARNIVAL CORP CL A COMMON STOCK 143658300 518 7900 SH SOLE None 0 0 7900 EDISON INTERNATIONAL COMMON STOCK 281020107 487 7656 SH SOLE None 0 0 7656 NEW YORK COMMUNITY BANK COMMON STOCK 649445103 485 37250 SH SOLE None 0 0 37250 PAYPAL HOLDINGS INC COMMON STOCK 70450Y103 484 6375 SH SOLE None 0 0 6375 P G & E CORPORATION COMMON STOCK 69331C108 473 10775 SH SOLE None 0 0 10775 TRANSOCEAN INC COMMON STOCK 050546683 456 46015 SH SOLE None 0 0 46015 HONEYWELL INTL INC COMMON STOCK 438516106 454 3140 SH SOLE None 0 0 3140 VALE SA COMMON STOCK 91912E105 453 35600 SH SOLE None 0 0 35600 NESTLE S A COMMON STOCK 641069406 442 5597 SH SOLE None 0 0 5597 AMERIPRISE FINANCIAL INC. COMMON STOCK 03076C106 428 2890 SH SOLE None 0 0 2890 COCA COLA CO COMMON STOCK 191216100 397 9132 SH SOLE None 0 0 9132 WELLS FARGO 5.2 PFD PREFERRED STOCK 949746747 395 16100 SH SOLE None 0 0 16100 NXP SEMICONDUCTORS NV COMMON STOCK 053329578 380 3250 SH SOLE None 0 0 3250 BARCLAYS BK 8.125 PFD PREFERRED STOCK 06739H362 375 14250 SH SOLE None 0 0 14250 TORONTO-DOMINION BANK COMMON STOCK 891160509 371 6524 SH SOLE None 0 0 6524 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 370 7364 SH SOLE None 0 0 7364 SCHLUMBERGER LTD COMMON STOCK 806857108 359 5547 SH SOLE None 0 0 5547 DREYFUS STRATEGIC MUNI BOND FU CLOSED END INCOME FUNDS NON-TAXABLE 26202F107 358 47000 SH SOLE None 0 0 47000 SCHWAB GOVT MONEY FUND OTHER ASSETS 808515613 355 355000 SH SOLE None 0 0 355000 LENNAR CORP COMMON STOCK 526057104 354 6000 SH SOLE None 0 0 6000 ADOBE SYSTEMS INC COMMON STOCK 00724F101 313 1450 SH SOLE None 0 0 1450 CONOCOPHILLIPS COMMON STOCK 20825C104 291 4910 SH SOLE None 0 0 4910 PUBLIC STORAGE INC. COMMON STOCK 74460D109 283 1410 SH SOLE None 0 0 1410 PHILLIPS 66 COMMON STOCK 718546104 274 2858 SH SOLE None 0 0 2858 KIMBERLY-CLARK CORP COMMON STOCK 494368103 272 2473 SH SOLE None 0 0 2473 ENTERPRISE PRD PARTNERS LP COMMON STOCK 293792107 271 11054 SH SOLE None 0 0 11054 DOMINION RES INC VA COMMON STOCK 25746U109 252 3740 SH SOLE None 0 0 3740 BIOMARIN PHARMACEUTICAL INC COMMON STOCK 09061G101 243 3000 SH SOLE None 0 0 3000 SUNTRUST BANKS INC COMMON STOCK 867914103 235 3447 SH SOLE None 0 0 3447 PHILIP MORRIS INTL COMMON STOCK 718172109 232 2338 SH SOLE None 0 0 2338 MASTERCARD INC CLASS A COMMON STOCK 57636Q104 219 1250 SH SOLE None 0 0 1250 TOLL BROTHERS INC COMMON STOCK 889478103 216 5000 SH SOLE None 0 0 5000 FACEBOOK INC COMMON STOCK 30303M102 212 1329 SH SOLE None 0 0 1329 EQT CORP COMMON STOCK 26884L109 208 4375 SH SOLE None 0 0 4375 COMCAST CORP CL A COMMON STOCK 20030N101 207 6070 SH SOLE None 0 0 6070 ALTRIA GROUP INC COMMON STOCK 02209S103 205 3293 SH SOLE None 0 0 3293 ITERIS INC COMMON STOCK 46564T107 198 40000 SH SOLE None 0 0 40000 NUVEEN CALIF DIV ADVANTAGE MUN CLOSED END INCOME FUNDS NON-TAXABLE 67066Y105 147 11000 SH SOLE None 0 0 11000 REVA MEDICAL INC COMMON STOCK 057791144 43 129000 SH SOLE None 0 0 129000 INVIVO THERAPEUTICS HOLDINGS COMMON STOCK 46186M209 6 11500 SH SOLE None 0 0 11500 E DIGITAL CORP COMMON STOCK 26841Y103 0 46811 SH SOLE None 0 0 46811 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 0 12500 SH SOLE None 0 0 12500