General Counsel

0001140361-18-001033.txt : 20180105 0001140361-18-001033.hdr.sgml : 20180105 20180105161652 ACCESSION NUMBER: 0001140361-18-001033 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20171231 FILED AS OF DATE: 20180105 DATE AS OF CHANGE: 20180105 EFFECTIVENESS DATE: 20180105 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 18513594 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 12-31-2017 12-31-2017 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 01-05-2018 0 142 628750 false INFORMATION TABLE 2 form13fInfoTable.xml QUALCOMM INC COMMON STOCK 747525103 44759 699138 SH SOLE None 0 0 699138 BANK OF AMERICA CORP COMMON STOCK 060505104 24157 818324 SH SOLE None 0 0 818324 CHEVRON CORP COMMON STOCK 166764100 21734 173604 SH SOLE None 0 0 173604 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 21573 201728 SH SOLE None 0 0 201728 PFIZER INC COMMON STOCK 717081103 17922 494822 SH SOLE None 0 0 494822 INTEL CORP COMMON STOCK 458140100 17715 383785 SH SOLE None 0 0 383785 APPLE INC COMMON STOCK 037833100 17464 103194 SH SOLE None 0 0 103194 CITIGROUP INC COMMON STOCK 172967424 17204 231212 SH SOLE None 0 0 231212 HOME DEPOT INC COMMON STOCK 437076102 16969 89533 SH SOLE None 0 0 89533 JOHNSON & JOHNSON COMMON STOCK 478160104 15731 112586 SH SOLE None 0 0 112586 MICRON TECHNOLOGY INC. COMMON STOCK 595112103 14919 362813 SH SOLE None 0 0 362813 VISA INC COMMON STOCK 92826C839 14565 127741 SH SOLE None 0 0 127741 EXXON MOBIL CORP COMMON STOCK 30231G102 14559 174070 SH SOLE None 0 0 174070 AT&T INC COMMON STOCK 00206R102 13732 353193 SH SOLE None 0 0 353193 MERCK & CO INC COMMON STOCK 58933Y105 13199 234570 SH SOLE None 0 0 234570 MICROSOFT CORP COMMON STOCK 594918104 12254 143260 SH SOLE None 0 0 143260 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 12041 12040772 SH SOLE None 0 0 12040772 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 11935 64125 SH SOLE None 0 0 64125 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 11642 91257 SH SOLE None 0 0 91257 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 10335 136979 SH SOLE None 0 0 136979 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 10312 168281 SH SOLE None 0 0 168281 SCHWAB VALUE ADV INST PRIME SH OTHER ASSETS 808515696 9927 9926782 SH SOLE None 0 0 9926782 ALPHABET INC-CL C COMMON STOCK 02079K107 9441 9022 SH SOLE None 0 0 9022 GILEAD SCIENCES INC. COMMON STOCK 375558103 9405 131279 SH SOLE None 0 0 131279 INTERNATIONAL BUS MACH COMMON STOCK 459200101 9080 59181 SH SOLE None 0 0 59181 GENERAL ELEC CO COMMON STOCK 369604103 8616 493768 SH SOLE None 0 0 493768 WELLS FARGO COMPANY COMMON STOCK 949746101 8468 139578 SH SOLE None 0 0 139578 WALT DISNEY COMPANY COMMON STOCK 254687106 8199 76258 SH SOLE None 0 0 76258 STARBUCKS CORP COMMON STOCK 855244109 8120 141391 SH SOLE None 0 0 141391 EMERSON ELEC CO COM COMMON STOCK 291011104 7999 114774 SH SOLE None 0 0 114774 ORACLE CORPORATION COMMON STOCK 68389X105 7995 169098 SH SOLE None 0 0 169098 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 7214 78516 SH SOLE None 0 0 78516 PACWEST BANCORP COMMON STOCK 695263103 7184 142542 SH SOLE None 0 0 142542 PENTAIR PLC COMMON STOCK 709631105 6891 97579 SH SOLE None 0 0 97579 PEPSICO INC COMMON STOCK 713448108 6720 56037 SH SOLE None 0 0 56037 RAYTHEON CO COMMON STOCK 755111507 6619 35234 SH SOLE None 0 0 35234 KINDER MORGAN INC COMMON STOCK 49456B101 6410 354739 SH SOLE None 0 0 354739 NOVARTIS AG-ADR COMMON STOCK 66987V109 6263 74595 SH SOLE None 0 0 74595 EATON CORP PLC COMMON STOCK 086353296 6169 78082 SH SOLE None 0 0 78082 BP PLC-ADR COMMON STOCK 055622104 6131 145866 SH SOLE None 0 0 145866 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK 084670702 5365 27064 SH SOLE None 0 0 27064 AMAZON.COM INC COMMON STOCK 023135106 5295 4528 SH SOLE None 0 0 4528 ALIBABA GROUP HOLDING LTD COMMON STOCK 01609W102 5245 30419 SH SOLE None 0 0 30419 AUTODESK COMMON STOCK 052769106 4482 42752 SH SOLE None 0 0 42752 XYLEM INC COMMON STOCK 98419M100 4409 64645 SH SOLE None 0 0 64645 CISCO SYS INC COMMON STOCK 17275R102 4391 114646 SH SOLE None 0 0 114646 FLUOR CORP COMMON STOCK 343412102 4194 81200 SH SOLE None 0 0 81200 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 008499017 4166 1400 SH SOLE None 0 0 1400 FREEPORT-MCMORAN INC COMMON STOCK 35671D857 4062 214228 SH SOLE None 0 0 214228 ALLSTATE CORP COMMON STOCK 020002101 4031 38498 SH SOLE None 0 0 38498 SCHWAB CHARLES CP NEW COM COMMON STOCK 808513105 3900 75922 SH SOLE None 0 0 75922 DOWDUPONT INC COMMON STOCK 26078J100 3694 51874 SH SOLE None 0 0 51874 SOUTHERN CO COMMON STOCK 842587107 3591 74669 SH SOLE None 0 0 74669 WELLTOWER INC COMMON STOCK 95040Q104 3265 51207 SH SOLE None 0 0 51207 DB CAP TRUST III 7.6 PFD PREFERRED STOCK 25150L108 2702 105155 SH SOLE None 0 0 105155 REALTY INCOME CORP COMMON STOCK 756109104 2660 46645 SH SOLE None 0 0 46645 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 2623 35605 SH SOLE None 0 0 35605 SCHWAB TREASURY VALUE ADV MONE OTHER ASSETS 808515621 2575 2575000 SH SOLE None 0 0 2575000 ILLUMINA INC COMMON STOCK 452327109 2419 11072 SH SOLE None 0 0 11072 UNION PACIFIC CORP COMMON STOCK 907818108 2274 16958 SH SOLE None 0 0 16958 DUKE ENERGY CORP COMMON STOCK 26441C204 2217 26360 SH SOLE None 0 0 26360 ALPHABET INC-CL A COMMON STOCK 02079K305 2050 1946 SH SOLE None 0 0 1946 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 2016 38094 SH SOLE None 0 0 38094 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 1826 12505 SH SOLE None 0 0 12505 JP MORGAN PFD 5.45 SER P PREFERRED STOCK 46637G124 1795 70750 SH SOLE None 0 0 70750 AMERICAN EXPRESS CO COMMON STOCK 025816109 1718 17300 SH SOLE None 0 0 17300 BLACKROCK INC COMMON STOCK 09247X101 1702 3314 SH SOLE None 0 0 3314 DEVON ENERGY CORPORATION COMMON STOCK 25179M103 1617 39050 SH SOLE None 0 0 39050 HERON THERAPEUTICS INC COMMON STOCK 427746102 1574 86975 SH SOLE None 0 0 86975 SALESFORCE.COM INC COMMON STOCK 79466L302 1360 13304 SH SOLE None 0 0 13304 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 1353 26772 SH SOLE None 0 0 26772 SEMPRA ENERGY COMMON STOCK 816851109 1186 11092 SH SOLE None 0 0 11092 ADAMAS PHARMACEUTICALS INC COMMON STOCK 00548A106 1152 34000 SH SOLE None 0 0 34000 BOFI HOLDINGS COMMON STOCK 05566U108 1118 37384 SH SOLE None 0 0 37384 ROYAL DUTCH SHEL ADR A COMMON STOCK 780259206 1096 16425 SH SOLE None 0 0 16425 MCDONALDS CORP COMMON STOCK 580135101 1054 6125 SH SOLE None 0 0 6125 3M COMPANY COMMON STOCK 88579Y101 1026 4358 SH SOLE None 0 0 4358 BECTON DICKINSON & CO COMMON STOCK 075887109 1017 4752 SH SOLE None 0 0 4752 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 1007 104604 SH SOLE None 0 0 104604 ABBVIE INC COMMON STOCK 00287Y109 885 9156 SH SOLE None 0 0 9156 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 854 854478 SH SOLE None 0 0 854478 PUBLIC STORAGE INC. COMMON STOCK 74460D109 756 3615 SH SOLE None 0 0 3615 NEW YORK COMMUNITY BANK COMMON STOCK 649445103 733 56275 SH SOLE None 0 0 56275 WAL MART STORES INC COMMON STOCK 931142103 708 7165 SH SOLE None 0 0 7165 PHILIP MORRIS INTL COMMON STOCK 718172109 688 6513 SH SOLE None 0 0 6513 AMGEN INC COMMON STOCK 031162100 662 3805 SH SOLE None 0 0 3805 TRANSOCEAN INC COMMON STOCK 050546683 658 61625 SH SOLE None 0 0 61625 BARCLAYS BK 8.125 PFD PREFERRED STOCK 06739H362 648 24300 SH SOLE None 0 0 24300 SOUTHWEST GAS CORP. COMMON STOCK 844895102 628 7800 SH SOLE None 0 0 7800 AMERIPRISE FINANCIAL INC. COMMON STOCK 03076C106 575 3390 SH SOLE None 0 0 3390 NIKE INC - CL B COMMON STOCK 654106103 570 9110 SH SOLE None 0 0 9110 BOEING CO COMMON STOCK 097023105 549 1861 SH SOLE None 0 0 1861 STRYKER CORP COMMON STOCK 863667101 511 3300 SH SOLE None 0 0 3300 CARNIVAL CORP CL A COMMON STOCK 143658300 494 7450 SH SOLE None 0 0 7450 P G & E CORPORATION COMMON STOCK 69331C108 492 10975 SH SOLE None 0 0 10975 NESTLE S A COMMON STOCK 641069406 481 5597 SH SOLE None 0 0 5597 NXP SEMICONDUCTORS NV COMMON STOCK 053329578 476 4065 SH SOLE None 0 0 4065 COCA COLA CO COMMON STOCK 191216100 463 10082 SH SOLE None 0 0 10082 ABBOTT LABS COMMON STOCK 002824100 458 8028 SH SOLE None 0 0 8028 FLOW INTL CORP COMMON STOCK 78469X107 449 9452 SH SOLE None 0 0 9452 VALE SA COMMON STOCK 91912E105 438 35800 SH SOLE None 0 0 35800 EDISON INTERNATIONAL COMMON STOCK 281020107 404 6382 SH SOLE None 0 0 6382 VF CORP COMMON STOCK 918204108 397 5371 SH SOLE None 0 0 5371 PAYPAL HOLDINGS INC COMMON STOCK 70450Y103 388 5275 SH SOLE None 0 0 5275 DIGITAL REALTY TRUST INC COMMON STOCK 253868103 387 3400 SH SOLE None 0 0 3400 TORONTO-DOMINION BANK COMMON STOCK 891160509 382 6524 SH SOLE None 0 0 6524 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 379 7364 SH SOLE None 0 0 7364 SCHLUMBERGER LTD COMMON STOCK 806857108 379 5627 SH SOLE None 0 0 5627 ILLINOIS TOOL WORKS COMMON STOCK 452308109 372 2230 SH SOLE None 0 0 2230 HONEYWELL INTL INC COMMON STOCK 438516106 372 2425 SH SOLE None 0 0 2425 SCHWAB GOVT MONEY FUND OTHER ASSETS 808515613 350 350000 SH SOLE None 0 0 350000 LENNAR CORP COMMON STOCK 526057104 316 5000 SH SOLE None 0 0 5000 CONOCOPHILLIPS COMMON STOCK 20825C104 316 5752 SH SOLE None 0 0 5752 PHILLIPS 66 COMMON STOCK 718546104 309 3054 SH SOLE None 0 0 3054 WELLS FARGO 5.2 PFD PREFERRED STOCK 949746747 304 12100 SH SOLE None 0 0 12100 COMCAST CORP CL A COMMON STOCK 20030N101 303 7568 SH SOLE None 0 0 7568 KIMBERLY-CLARK CORP COMMON STOCK 494368103 298 2473 SH SOLE None 0 0 2473 SPX CORP COMMON STOCK 784635104 297 9452 SH SOLE None 0 0 9452 MARATHON PETROLEUM CORP COMMON STOCK 56585A102 296 4488 SH SOLE None 0 0 4488 AIR PRODS & CHEMS INC COMMON STOCK 009158106 295 1800 SH SOLE None 0 0 1800 ENTERPRISE PRD PARTNERS LP COMMON STOCK 293792107 293 11054 SH SOLE None 0 0 11054 ITERIS INC COMMON STOCK 46564T107 279 40000 SH SOLE None 0 0 40000 SUNTRUST BANKS INC COMMON STOCK 867914103 278 4310 SH SOLE None 0 0 4310 BIOMARIN PHARMACEUTICAL INC COMMON STOCK 09061G101 268 3000 SH SOLE None 0 0 3000 EQT CORP COMMON STOCK 26884L109 266 4675 SH SOLE None 0 0 4675 DOMINION RES INC VA COMMON STOCK 25746U109 255 3140 SH SOLE None 0 0 3140 ADOBE SYSTEMS INC COMMON STOCK 00724F101 254 1450 SH SOLE None 0 0 1450 FACEBOOK INC COMMON STOCK 30303M102 254 1439 SH SOLE None 0 0 1439 ALTRIA GROUP INC COMMON STOCK 02209S103 249 3488 SH SOLE None 0 0 3488 TOLL BROTHERS INC COMMON STOCK 889478103 240 5000 SH SOLE None 0 0 5000 MAGELLAN MIDSTREAM PARTNERS LP COMMON STOCK 559080106 237 3338 SH SOLE None 0 0 3338 AMERICAN ELEC PWR INC COMMON STOCK 025537101 224 3044 SH SOLE None 0 0 3044 TEVA PHARMACEUTICAL ADR COMMON STOCK 881624209 210 11100 SH SOLE None 0 0 11100 CLOROX COMMON STOCK 189054109 208 1400 SH SOLE None 0 0 1400 KIMCO REALTY CORP COMMON STOCK 49446R109 206 11338 SH SOLE None 0 0 11338 BAXTER INTL INC COMMON STOCK 071813109 205 3171 SH SOLE None 0 0 3171 DREYFUS STRATEGIC MUNI BOND FU CLOSED END INCOME FUNDS NON-TAXABLE 26202F107 129 15100 SH SOLE None 0 0 15100 ADVANCED MICRO DEVICES COMMON STOCK 007903107 113 11000 SH SOLE None 0 0 11000 REVA MEDICAL INC COMMON STOCK 057791144 54 129000 SH SOLE None 0 0 129000 INVIVO THERAPEUTICS HOLDINGS COMMON STOCK 46186M209 9 11500 SH SOLE None 0 0 11500 E DIGITAL CORP COMMON STOCK 26841Y103 0 46811 SH SOLE None 0 0 46811 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 0 12500 SH SOLE None 0 0 12500