General Counsel

0001140361-16-060129.txt : 20160405 0001140361-16-060129.hdr.sgml : 20160405 20160404204235 ACCESSION NUMBER: 0001140361-16-060129 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160331 FILED AS OF DATE: 20160405 DATE AS OF CHANGE: 20160404 EFFECTIVENESS DATE: 20160405 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 161552826 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 03-31-2016 03-31-2016 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 04-04-2016 0 140 551733 false INFORMATION TABLE 2 form13fInfoTable.xml QUALCOMM INC COMMON STOCK 747525103 37315 729661 SH SOLE None 0 0 729661 GENERAL ELEC CO COMMON STOCK 369604103 25672 807565 SH SOLE None 0 0 807565 CHEVRON CORP COMMON STOCK 166764100 19590 205349 SH SOLE None 0 0 205349 PFIZER INC COMMON STOCK 717081103 16760 565456 SH SOLE None 0 0 565456 EXXON MOBIL CORP COMMON STOCK 30231G102 16732 200162 SH SOLE None 0 0 200162 JOHNSON & JOHNSON COMMON STOCK 478160104 16227 149977 SH SOLE None 0 0 149977 HOME DEPOT INC COMMON STOCK 437076102 14715 110280 SH SOLE None 0 0 110280 INTEL CORP COMMON STOCK 458140100 14562 450135 SH SOLE None 0 0 450135 MERCK & CO INC COMMON STOCK 58933Y105 13740 259690 SH SOLE None 0 0 259690 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 13300 224592 SH SOLE None 0 0 224592 AT&T INC COMMON STOCK 00206R102 12580 321165 SH SOLE None 0 0 321165 BANK OF AMERICA CORP COMMON STOCK 060505104 11982 886262 SH SOLE None 0 0 886262 INTERNATIONAL BUS MACH COMMON STOCK 459200101 11703 77276 SH SOLE None 0 0 77276 APPLE INC COMMON STOCK 037833100 11653 106922 SH SOLE None 0 0 106922 VISA INC COMMON STOCK 92826C839 11052 144502 SH SOLE None 0 0 144502 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 11021 156001 SH SOLE None 0 0 156001 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 10957 171531 SH SOLE None 0 0 171531 CITIGROUP INC COMMON STOCK 172967424 10368 248341 SH SOLE None 0 0 248341 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 10226 102155 SH SOLE None 0 0 102155 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 9433 59861 SH SOLE None 0 0 59861 GILEAD SCIENCES INC. COMMON STOCK 375558103 9313 101384 SH SOLE None 0 0 101384 EMERSON ELEC CO COM COMMON STOCK 291011104 8813 162055 SH SOLE None 0 0 162055 KINDER MORGAN INC COMMON STOCK 49456B101 8581 480446 SH SOLE None 0 0 480446 WALT DISNEY COMPANY COMMON STOCK 254687106 8269 83260 SH SOLE None 0 0 83260 ORACLE CORPORATION COMMON STOCK 68389X105 8065 197147 SH SOLE None 0 0 197147 MICROSOFT CORP COMMON STOCK 594918104 7852 142165 SH SOLE None 0 0 142165 PEPSICO INC COMMON STOCK 713448108 7305 71282 SH SOLE None 0 0 71282 PENTAIR PLC COMMON STOCK 709631105 7241 133445 SH SOLE None 0 0 133445 WELLS FARGO COMPANY COMMON STOCK 949746101 7078 146362 SH SOLE None 0 0 146362 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 6834 6834495 SH SOLE None 0 0 6834495 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 6397 77721 SH SOLE None 0 0 77721 NOVARTIS AG-ADR COMMON STOCK 66987V109 6377 88026 SH SOLE None 0 0 88026 EATON CORP PLC COMMON STOCK 086353296 6253 99955 SH SOLE None 0 0 99955 STARBUCKS CORP COMMON STOCK 855244109 6162 103220 SH SOLE None 0 0 103220 ALPHABET INC-CL C COMMON STOCK 02079K107 5834 7832 SH SOLE None 0 0 7832 SOUTHERN CO COMMON STOCK 842587107 5534 106972 SH SOLE None 0 0 106972 DUKE ENERGY CORP COMMON STOCK 26441C204 5054 62643 SH SOLE None 0 0 62643 WELLTOWER INC COMMON STOCK 95040Q104 4877 70340 SH SOLE None 0 0 70340 MICRON TECHNOLOGY INC. COMMON STOCK 595112103 4588 438160 SH SOLE None 0 0 438160 CENTERPOINT ENERGY INC COMMON STOCK 15189T107 4587 219263 SH SOLE None 0 0 219263 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 4539 66335 SH SOLE None 0 0 66335 FLUOR CORP COMMON STOCK 343412102 4455 82966 SH SOLE None 0 0 82966 XYLEM INC COMMON STOCK 98419M100 4115 100608 SH SOLE None 0 0 100608 E M C CORP MASS COMMON STOCK 268648102 3966 148827 SH SOLE None 0 0 148827 BP PLC-ADR COMMON STOCK 055622104 3932 130295 SH SOLE None 0 0 130295 CISCO SYS INC COMMON STOCK 17275R102 3765 132249 SH SOLE None 0 0 132249 TEVA PHARMACEUTICAL ADR COMMON STOCK 881624209 3732 69738 SH SOLE None 0 0 69738 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK 084670702 3704 26109 SH SOLE None 0 0 26109 UNDER ARMOUR INC CL A COMMON STOCK 904311107 3658 43120 SH SOLE None 0 0 43120 REALTY INCOME CORP COMMON STOCK 756109104 3612 57779 SH SOLE None 0 0 57779 WYNN RESORTS LTD COMMON STOCK 983134107 3608 38620 SH SOLE None 0 0 38620 ITRON INC COMMON STOCK 465741106 3213 77005 SH SOLE None 0 0 77005 ALLSTATE CORP COMMON STOCK 020002101 3188 47324 SH SOLE None 0 0 47324 PACWEST BANCORP COMMON STOCK 695263103 3084 83020 SH SOLE None 0 0 83020 FREEPORT-MCMORAN INC COMMON STOCK 35671D857 2819 272639 SH SOLE None 0 0 272639 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 2201 39700 SH SOLE None 0 0 39700 AMERICAN ASSETS TRUST CLOSED END EQUITY FUNDS 024013104 2100 52602 SH SOLE None 0 0 52602 ALIBABA GROUP HOLDING LTD COMMON STOCK 01609W102 2044 25867 SH SOLE None 0 0 25867 ALPHABET INC-CL A COMMON STOCK 02079K305 2018 2645 SH SOLE None 0 0 2645 REPUBLIC SERVICES INC-CL A COMMON STOCK 760759100 1974 41425 SH SOLE None 0 0 41425 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 1956 146043 SH SOLE None 0 0 146043 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 008499017 1921 900 SH SOLE None 0 0 900 UNION PACIFIC CORP COMMON STOCK 907818108 1889 23748 SH SOLE None 0 0 23748 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 1858 17226 SH SOLE None 0 0 17226 EXPRESS SCRIPTS HOLDING CO COMMON STOCK 30219G108 1842 26815 SH SOLE None 0 0 26815 PANERA BREAD COMPANY -CL A COMMON STOCK 69840W108 1836 8965 SH SOLE None 0 0 8965 TRANSOCEAN INC COMMON STOCK 050546683 1830 200180 SH SOLE None 0 0 200180 AMAZON.COM INC COMMON STOCK 023135106 1708 2878 SH SOLE None 0 0 2878 PHILIP MORRIS INTL COMMON STOCK 718172109 1540 15698 SH SOLE None 0 0 15698 JP MORGAN PFD 5.45% SER P PREFERRED STOCK 46637G124 1294 50750 SH SOLE None 0 0 50750 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 1281 23684 SH SOLE None 0 0 23684 SEMPRA ENERGY COMMON STOCK 816851109 1262 12130 SH SOLE None 0 0 12130 BLACKROCK INC COMMON STOCK 09247X101 1199 3520 SH SOLE None 0 0 3520 VALE SA COMMON STOCK 91912E105 1173 278650 SH SOLE None 0 0 278650 ILLUMINA INC COMMON STOCK 452327109 1035 6382 SH SOLE None 0 0 6382 AMERICAN EXPRESS CO COMMON STOCK 025816109 1013 16500 SH SOLE None 0 0 16500 ROYAL DUTCH SHEL ADR A COMMON STOCK 780259206 1003 20692 SH SOLE None 0 0 20692 BARCLAYS BK PLC PFD 7.1% PREFERRED STOCK 06739H776 958 37500 SH SOLE None 0 0 37500 DEVON ENERGY CORPORATION COMMON STOCK 25179M103 956 34825 SH SOLE None 0 0 34825 DB CAP TRUST III 7.6% PFD PREFERRED STOCK 25150L108 938 37550 SH SOLE None 0 0 37550 STRYKER CORP COMMON STOCK 863667101 918 8560 SH SOLE None 0 0 8560 RETAIL PROPERTIES OF AMERICA I COMMON STOCK 76131V202 851 53694 SH SOLE None 0 0 53694 ABBVIE INC COMMON STOCK 00287Y109 796 13936 SH SOLE None 0 0 13936 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 793 793060 SH SOLE None 0 0 793060 DISCOVER FINANCIAL SERVICES COMMON STOCK 254709108 787 15464 SH SOLE None 0 0 15464 BARCLAYS BK 8.125% PFD PREFERRED STOCK 06739H362 703 26857 SH SOLE None 0 0 26857 P G & E CORPORATION COMMON STOCK 69331C108 691 11575 SH SOLE None 0 0 11575 NESTLE S A COMMON STOCK 641069406 640 8572 SH SOLE None 0 0 8572 DOW CHEM CO COMMON STOCK 260543103 604 11881 SH SOLE None 0 0 11881 NIKE INC - CL B COMMON STOCK 654106103 584 9505 SH SOLE None 0 0 9505 EDISON INTERNATIONAL COMMON STOCK 281020107 579 8055 SH SOLE None 0 0 8055 ADAMAS PHARMACEUTICALS INC COMMON STOCK 00548A106 564 39000 SH SOLE None 0 0 39000 MCDONALDS CORP COMMON STOCK 580135101 558 4440 SH SOLE None 0 0 4440 COCA COLA CO COMMON STOCK 191216100 540 11647 SH SOLE None 0 0 11647 ABBOTT LABS COMMON STOCK 002824100 532 12717 SH SOLE None 0 0 12717 SOUTHWEST GAS CORP. COMMON STOCK 844895102 514 7800 SH SOLE None 0 0 7800 HONEYWELL INTL INC COMMON STOCK 438516106 504 4500 SH SOLE None 0 0 4500 AIR PRODS & CHEMS INC COMMON STOCK 009158106 447 3100 SH SOLE None 0 0 3100 LOWE'S COMPANIES COMMON STOCK 548661107 446 5889 SH SOLE None 0 0 5889 EQT CORP COMMON STOCK 26884L109 438 6508 SH SOLE None 0 0 6508 PUBLIC STORAGE INC. COMMON STOCK 74460D109 436 1580 SH SOLE None 0 0 1580 CONOCOPHILLIPS COMMON STOCK 20825C104 416 10323 SH SOLE None 0 0 10323 SCHWAB TREASURY VALUE ADV MONE OTHER ASSETS 808515621 400 399802 SH SOLE None 0 0 399802 VF CORP COMMON STOCK 918204108 394 6091 SH SOLE None 0 0 6091 KB HOME COMMON STOCK 48666K109 384 26875 SH SOLE None 0 0 26875 CARNIVAL CORP CL A COMMON STOCK 143658300 378 7165 SH SOLE None 0 0 7165 SCHLUMBERGER LTD COMMON STOCK 806857108 366 4969 SH SOLE None 0 0 4969 ALTRIA GROUP INC COMMON STOCK 02209S103 355 5661 SH SOLE None 0 0 5661 PHILLIPS 66 COMMON STOCK 718546104 352 4069 SH SOLE None 0 0 4069 JM SMUCKER CO/THE-NEW COM COMMON STOCK 832696405 352 2708 SH SOLE None 0 0 2708 3M COMPANY COMMON STOCK 88579Y101 340 2038 SH SOLE None 0 0 2038 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 339 7197 SH SOLE None 0 0 7197 KIMCO REALTY CORP COMMON STOCK 49446R109 321 11138 SH SOLE None 0 0 11138 MCKESSON CORPORATION COMMON STOCK 58155Q103 309 1968 SH SOLE None 0 0 1968 KIMBERLY-CLARK CORP COMMON STOCK 494368103 298 2216 SH SOLE None 0 0 2216 ENTERPRISE PRD PARTNERS LP COMMON STOCK 293792107 272 11054 SH SOLE None 0 0 11054 AMERIPRISE FINANCIAL INC. COMMON STOCK 03076C106 272 2890 SH SOLE None 0 0 2890 TORONTO-DOMINION BANK COMMON STOCK 891160509 266 6174 SH SOLE None 0 0 6174 JUNO THERAPEUTICS INC COMMON STOCK 48205A109 266 6975 SH SOLE None 0 0 6975 CATERPILLAR INC COMMON STOCK 149123101 262 3427 SH SOLE None 0 0 3427 HSBC USA INC SERIES H 6.50% PF PREFERRED STOCK 40428H862 252 10000 SH SOLE None 0 0 10000 ILLINOIS TOOL WORKS COMMON STOCK 452308109 245 2391 SH SOLE None 0 0 2391 FLOW INTL CORP COMMON STOCK 78469X107 237 9452 SH SOLE None 0 0 9452 DOMINION RES INC VA COMMON STOCK 25746U109 236 3140 SH SOLE None 0 0 3140 3D SYSTEMS CORP COMMON STOCK 88554D205 232 15000 SH SOLE None 0 0 15000 MAGELLAN MIDSTREAM PARTNERS LP COMMON STOCK 559080106 230 3338 SH SOLE None 0 0 3338 AMERICAN ELEC PWR INC COMMON STOCK 025537101 229 3456 SH SOLE None 0 0 3456 LILLY ELI & CO COMMON STOCK 532457108 225 3121 SH SOLE None 0 0 3121 REALTY INCOME CORP 6.625% SER PREFERRED STOCK 756109807 224 8600 SH SOLE None 0 0 8600 FIRSTENERGY CORP COMMON STOCK 337932107 223 6186 SH SOLE None 0 0 6186 ASHLAND INC. COMMON STOCK 044209104 220 2000 SH SOLE None 0 0 2000 NEXTERA ENERGY INC COMMON STOCK 65339F101 208 1760 SH SOLE None 0 0 1760 AMERICAN TOWER REIT INC COMMON STOCK 03027X100 208 2030 SH SOLE None 0 0 2030 WELLS FARGO 5.2% PFD PREFERRED STOCK 949746747 208 8100 SH SOLE None 0 0 8100 PPG INDUSTRIES INC COMMON STOCK 693506107 203 1820 SH SOLE None 0 0 1820 GOGO INC COMMON STOCK 38046C109 130 11798 SH SOLE None 0 0 11798 PENNEY J C INC COM COMMON STOCK 708160106 111 10005 SH SOLE None 0 0 10005 UBIQUITY INC COMMON STOCK 90350A104 22 66761 SH SOLE None 0 0 66761 E DIGITAL CORP COMMON STOCK 26841Y103 2 46811 SH SOLE None 0 0 46811 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 0 12500 SH SOLE None 0 0 12500