General Counsel

0001140361-15-027211.txt : 20150710 0001140361-15-027211.hdr.sgml : 20150710 20150709180005 ACCESSION NUMBER: 0001140361-15-027211 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150630 FILED AS OF DATE: 20150710 DATE AS OF CHANGE: 20150709 EFFECTIVENESS DATE: 20150710 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 15982179 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 06-30-2015 06-30-2015 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 07-06-2015 0 146 595174 false INFORMATION TABLE 2 form13fInfoTable.xml QUALCOMM INC COMMON STOCK 747525103 47037 751030 SH SOLE None 0 0 751030 GENERAL ELEC CO COMMON STOCK 369604103 21826 821454 SH SOLE None 0 0 821454 KINDER MORGAN INC COMMON STOCK 49456B101 19977 520369 SH SOLE None 0 0 520369 CHEVRON CORP COMMON STOCK 166764100 18942 196355 SH SOLE None 0 0 196355 PFIZER INC COMMON STOCK 717081103 18846 562058 SH SOLE None 0 0 562058 EXXON MOBIL CORP COMMON STOCK 30231G102 16616 199706 SH SOLE None 0 0 199706 INTERNATIONAL BUS MACH COMMON STOCK 459200101 15802 97146 SH SOLE None 0 0 97146 MERCK & CO INC COMMON STOCK 58933Y105 15342 269480 SH SOLE None 0 0 269480 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 14985 221146 SH SOLE None 0 0 221146 BANK OF AMERICA CORP COMMON STOCK 060505104 14953 878584 SH SOLE None 0 0 878584 JOHNSON & JOHNSON COMMON STOCK 478160104 14419 147948 SH SOLE None 0 0 147948 INTEL CORP COMMON STOCK 458140100 13649 448751 SH SOLE None 0 0 448751 APPLE COMPUTER INC COMMON STOCK 037833100 13448 107222 SH SOLE None 0 0 107222 HOME DEPOT INC COMMON STOCK 437076102 13016 117123 SH SOLE None 0 0 117123 CITIGROUP INC COMMON STOCK 172967424 12930 234074 SH SOLE None 0 0 234074 GILEAD SCIENCES INC. COMMON STOCK 375558103 12323 105252 SH SOLE None 0 0 105252 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 11887 178639 SH SOLE None 0 0 178639 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 11610 104658 SH SOLE None 0 0 104658 AT&T INC COMMON STOCK 00206R102 11146 313793 SH SOLE None 0 0 313793 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 10223 156293 SH SOLE None 0 0 156293 VISA INC COMMON STOCK 92826C839 9600 142961 SH SOLE None 0 0 142961 EMERSON ELEC CO COM COMMON STOCK 291011104 8626 155615 SH SOLE None 0 0 155615 ORACLE CORPORATION COMMON STOCK 68389X105 8363 207521 SH SOLE None 0 0 207521 TEVA PHARMACEUTICAL ADR COMMON STOCK 881624209 8289 140258 SH SOLE None 0 0 140258 FREEPORT-MCMORAN INC COMMON STOCK 35671D857 8201 440451 SH SOLE None 0 0 440451 E M C CORP MASS COMMON STOCK 268648102 8101 306990 SH SOLE None 0 0 306990 PENTAIR PLC COMMON STOCK 709631105 7998 116328 SH SOLE None 0 0 116328 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 7722 57175 SH SOLE None 0 0 57175 WALT DISNEY COMPANY COMMON STOCK 254687106 7552 66164 SH SOLE None 0 0 66164 WELLS FARGO COMPANY COMMON STOCK 949746101 7477 132945 SH SOLE None 0 0 132945 NOVARTIS AG-ADR COMMON STOCK 66987V109 7204 73255 SH SOLE None 0 0 73255 PEPSICO INC COMMON STOCK 713448108 6944 74396 SH SOLE None 0 0 74396 AMERICAN ASSETS TRUST CLOSED END EQUITY FUNDS 024013104 5984 152602 SH SOLE None 0 0 152602 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 5879 5878563 SH SOLE None 0 0 5878563 BP PLC-ADR COMMON STOCK 055622104 5236 131029 SH SOLE None 0 0 131029 STARBUCKS CORP COMMON STOCK 855244109 5131 95707 SH SOLE None 0 0 95707 MICROSOFT CORP COMMON STOCK 594918104 5127 116125 SH SOLE None 0 0 116125 WALGREENS BOOTS ALLIANCE INC COMMON STOCK 931427108 4906 58100 SH SOLE None 0 0 58100 FLUOR CORP (NEW) COMMON STOCK 343412102 4875 91962 SH SOLE None 0 0 91962 MONSANTO CO COMMON STOCK 61166W101 4862 45611 SH SOLE None 0 0 45611 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 4511 57662 SH SOLE None 0 0 57662 EATON CORP PLC COMMON STOCK 086353296 4504 66738 SH SOLE None 0 0 66738 SOUTHERN CO COMMON STOCK 842587107 4487 107077 SH SOLE None 0 0 107077 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 4434 210727 SH SOLE None 0 0 210727 TRANSOCEAN INC COMMON STOCK 050546683 4248 263535 SH SOLE None 0 0 263535 DUKE ENERGY CORP COMMON STOCK 26441C204 4146 58712 SH SOLE None 0 0 58712 XYLEM INC COMMON STOCK 98419M100 4110 110872 SH SOLE None 0 0 110872 CENTERPOINT ENERGY INC COMMON STOCK 15189T107 4053 212977 SH SOLE None 0 0 212977 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 4022 51720 SH SOLE None 0 0 51720 CISCO SYS INC COMMON STOCK 17275R102 3786 137867 SH SOLE None 0 0 137867 HEALTH CARE REIT INC COMMON STOCK 42217K106 3710 56525 SH SOLE None 0 0 56525 GOOGLE INC-CL C COMMON STOCK 38259P706 3373 6481 SH SOLE None 0 0 6481 UNDER ARMOUR INC CL A COMMON STOCK 904311107 3359 40255 SH SOLE None 0 0 40255 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK 084670702 3181 23369 SH SOLE None 0 0 23369 ALLSTATE CORP COMMON STOCK 020002101 3151 48578 SH SOLE None 0 0 48578 WYNN RESORTS LTD COMMON STOCK 983134107 3047 30879 SH SOLE None 0 0 30879 ITRON INC COMMON STOCK 465741106 2961 85980 SH SOLE None 0 0 85980 VALE SA COMMON STOCK 91912E105 2601 441614 SH SOLE None 0 0 441614 REALTY INCOME CORP COMMON STOCK 756109104 2585 58244 SH SOLE None 0 0 58244 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 2486 38785 SH SOLE None 0 0 38785 NEW YORK COMMUNITY BANK COMMON STOCK 649445103 2450 133290 SH SOLE None 0 0 133290 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 2320 19991 SH SOLE None 0 0 19991 MICRON TECHNOLOGY INC. COMMON STOCK 595112103 2146 113900 SH SOLE None 0 0 113900 PHILIP MORRIS INTL COMMON STOCK 718172109 2139 26685 SH SOLE None 0 0 26685 REPUBLIC SERVICES INC-CL A COMMON STOCK 760759100 1894 48365 SH SOLE None 0 0 48365 PACWEST BANCORP COMMON STOCK 695263103 1859 39765 SH SOLE None 0 0 39765 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 008499017 1844 900 SH SOLE None 0 0 900 EXPRESS SCRIPTS HOLDING CO COMMON STOCK 30219G108 1683 18918 SH SOLE None 0 0 18918 GOOGLE INC-CL A COMMON STOCK 38259P508 1466 2715 SH SOLE None 0 0 2715 DEVON ENERGY CORPORATION COMMON STOCK 25179M103 1438 24170 SH SOLE None 0 0 24170 JP MORGAN PFD 5.45% SER P PREFERRED STOCK 46637G124 1252 53100 SH SOLE None 0 0 53100 ADAMAS PHARMACEUTICALS INC COMMON STOCK 00548A106 1250 47690 SH SOLE None 0 0 47690 AMERICAN EXPRESS CO COMMON STOCK 025816109 1212 15600 SH SOLE None 0 0 15600 SEMPRA ENERGY COMMON STOCK 816851109 1190 12030 SH SOLE None 0 0 12030 ROYAL DUTCH SHEL ADR A COMMON STOCK 780259206 1182 20732 SH SOLE None 0 0 20732 KB HOME COMMON STOCK 48666K109 1179 71015 SH SOLE None 0 0 71015 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 1096 23518 SH SOLE None 0 0 23518 PANERA BREAD COMPANY -CL A COMMON STOCK 69840W108 1075 6150 SH SOLE None 0 0 6150 BLACKROCK INC COMMON STOCK 09247X101 1070 3093 SH SOLE None 0 0 3093 BARCLAYS BK PLC PFD 7.1% PREFERRED STOCK 06739H776 959 36900 SH SOLE None 0 0 36900 DB CAP TRUST III 7.6% PFD PREFERRED STOCK 25150L108 958 35350 SH SOLE None 0 0 35350 STRYKER CORP COMMON STOCK 863667101 914 9560 SH SOLE None 0 0 9560 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 813 812910 SH SOLE None 0 0 812910 CONOCOPHILLIPS COMMON STOCK 20825C104 774 12611 SH SOLE None 0 0 12611 RETAIL PROPERTIES OF AMERICA I COMMON STOCK 76131V202 748 53694 SH SOLE None 0 0 53694 SPX CORP COMMON STOCK 784635104 684 9452 SH SOLE None 0 0 9452 NESTLE S A COMMON STOCK 641069406 658 9124 SH SOLE None 0 0 9124 BARCLAYS BK 8.125% PFD PREFERRED STOCK 06739H362 656 25257 SH SOLE None 0 0 25257 DISCOVER FINANCIAL SERVICES COMMON STOCK 254709108 648 11240 SH SOLE None 0 0 11240 ABBVIE INC COMMON STOCK 00287Y109 621 9236 SH SOLE None 0 0 9236 SCHWAB TREASURY VALUE ADV MONE OTHER ASSETS 808515621 600 600000 SH SOLE None 0 0 600000 P G & E CORPORATION COMMON STOCK 69331C108 568 11575 SH SOLE None 0 0 11575 EQT CORP COMMON STOCK 26884L109 562 6908 SH SOLE None 0 0 6908 AMAZON.COM INC COMMON STOCK 023135106 551 1270 SH SOLE None 0 0 1270 NIKE INC - CL B COMMON STOCK 654106103 513 4752 SH SOLE None 0 0 4752 COCA COLA CO COMMON STOCK 191216100 489 12457 SH SOLE None 0 0 12457 AIR PRODS & CHEMS INC COMMON STOCK 009158106 479 3500 SH SOLE None 0 0 3500 RECEPTOS INC COMMON STOCK 756207106 475 2500 SH SOLE None 0 0 2500 ALIBABA GROUP HOLDING LTD COMMON STOCK 01609W102 475 5773 SH SOLE None 0 0 5773 SCHLUMBERGER LTD COMMON STOCK 806857108 428 4971 SH SOLE None 0 0 4971 HONEYWELL INTL INC COMMON STOCK 438516106 428 4200 SH SOLE None 0 0 4200 VF CORP COMMON STOCK 918204108 425 6091 SH SOLE None 0 0 6091 SOUTHWEST GAS CORP. COMMON STOCK 844895102 415 7800 SH SOLE None 0 0 7800 BOEING CO COMMON STOCK 097023105 412 2968 SH SOLE None 0 0 2968 LOWE'S COMPANIES COMMON STOCK 548661107 411 6139 SH SOLE None 0 0 6139 TESLA MOTORS INC COMMON STOCK 88160R101 405 1510 SH SOLE None 0 0 1510 ABBOTT LABS COMMON STOCK 002824100 400 8146 SH SOLE None 0 0 8146 AMERIPRISE FINANCIAL INC. COMMON STOCK 03076C106 399 3192 SH SOLE None 0 0 3192 EDISON INTERNATIONAL COMMON STOCK 281020107 378 6805 SH SOLE None 0 0 6805 ALTRIA GROUP INC COMMON STOCK 02209S103 369 7548 SH SOLE None 0 0 7548 3D SYSTEMS CORP COMMON STOCK 88554D205 361 18500 SH SOLE None 0 0 18500 UNION PACIFIC CORP COMMON STOCK 907818108 361 3785 SH SOLE None 0 0 3785 PHILLIPS 66 COMMON STOCK 718546104 357 4430 SH SOLE None 0 0 4430 CARNIVAL CORP CL A COMMON STOCK 143658300 350 7080 SH SOLE None 0 0 7080 YUM BRANDS INC COMMON STOCK 988498101 322 3575 SH SOLE None 0 0 3575 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 322 8197 SH SOLE None 0 0 8197 3M COMPANY COMMON STOCK 88579Y101 311 2014 SH SOLE None 0 0 2014 CATERPILLAR INC COMMON STOCK 149123101 308 3628 SH SOLE None 0 0 3628 ENERGY TRANSFER PARTNERS LP COMMON STOCK 29273R109 293 5606 SH SOLE None 0 0 5606 PUBLIC STORAGE INC. COMMON STOCK 74460D109 291 1580 SH SOLE None 0 0 1580 BIOGEN IDEC INC COMMON STOCK 09062X103 267 662 SH SOLE None 0 0 662 MCKESSON CORPORATION COMMON STOCK 58155Q103 254 1128 SH SOLE None 0 0 1128 HSBC USA INC SERIES H 6.50% PF PREFERRED STOCK 40428H862 253 10000 SH SOLE None 0 0 10000 GOGO INC COMMON STOCK 38046C109 253 11798 SH SOLE None 0 0 11798 LILLY ELI & CO COMMON STOCK 532457108 252 3020 SH SOLE None 0 0 3020 DOW CHEM CO COMMON STOCK 260543103 248 4851 SH SOLE None 0 0 4851 ASHLAND INC. COMMON STOCK 044209104 244 2000 SH SOLE None 0 0 2000 MCDONALDS CORP COMMON STOCK 580135101 243 2553 SH SOLE None 0 0 2553 KIMBERLY-CLARK CORP COMMON STOCK 494368103 236 2225 SH SOLE None 0 0 2225 MARATHON PETROLEUM CORP COMMON STOCK 56585A102 235 4488 SH SOLE None 0 0 4488 PLAINS ALL AMER PIPELINE LP COMMON STOCK 726503105 230 5290 SH SOLE None 0 0 5290 KIMCO REALTY CORP COMMON STOCK 49446R109 230 10210 SH SOLE None 0 0 10210 NEXTERA ENERGY INC COMMON STOCK 65339F101 219 2230 SH SOLE None 0 0 2230 ONEOK INC COMMON STOCK 682680103 215 5456 SH SOLE None 0 0 5456 ILLINOIS TOOL WORKS COMMON STOCK 452308109 215 2339 SH SOLE None 0 0 2339 BAXTER INTL INC COMMON STOCK 071813109 211 3015 SH SOLE None 0 0 3015 DOMINION RES INC VA COMMON STOCK 25746U109 210 3140 SH SOLE None 0 0 3140 FIRSTENERGY CORP COMMON STOCK 337932107 209 6436 SH SOLE None 0 0 6436 PPG INDUSTRIES INC COMMON STOCK 693506107 209 1820 SH SOLE None 0 0 1820 VALLEY BANKCORP COMMON STOCK 919794107 114 11024 SH SOLE None 0 0 11024 PENN WEST ENERGY TRUST COMMON STOCK 707887105 93 53750 SH SOLE None 0 0 53750 PENNEY J C INC COM COMMON STOCK 708160106 85 10005 SH SOLE None 0 0 10005 E DIGITAL CORP COMMON STOCK 26841Y103 4 46811 SH SOLE None 0 0 46811 MEDICAL MARIJUANA INC COMMON STOCK 58463A105 2 33300 SH SOLE None 0 0 33300 VANTEX RESOURCES LTD COMMON STOCK 921945408 0 10400 SH SOLE None 0 0 10400 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 0 12500 SH SOLE None 0 0 12500