General Counsel

0001140361-15-014631.txt : 20150407 0001140361-15-014631.hdr.sgml : 20150407 20150407154559 ACCESSION NUMBER: 0001140361-15-014631 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150331 FILED AS OF DATE: 20150407 DATE AS OF CHANGE: 20150407 EFFECTIVENESS DATE: 20150407 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 15756292 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 03-31-2015 03-31-2015 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 04-07-2015 0 148 613537 false INFORMATION TABLE 2 form13fInfoTable.xml QUALCOMM INC COMMON STOCK 747525103 53008 764470 SH SOLE None 0 0 764470 KINDER MORGAN INC COMMON STOCK 49456B101 21802 518358 SH SOLE None 0 0 518358 GENERAL ELEC CO COMMON STOCK 369604103 20538 827799 SH SOLE None 0 0 827799 CHEVRON CORP COMMON STOCK 166764100 19975 190271 SH SOLE None 0 0 190271 PFIZER INC COMMON STOCK 717081103 19577 562709 SH SOLE None 0 0 562709 EXXON MOBIL CORP COMMON STOCK 30231G102 16444 193463 SH SOLE None 0 0 193463 MERCK & CO INC COMMON STOCK 58933Y105 15579 271040 SH SOLE None 0 0 271040 INTERNATIONAL BUS MACH COMMON STOCK 459200101 15419 96068 SH SOLE None 0 0 96068 JOHNSON & JOHNSON COMMON STOCK 478160104 15267 151761 SH SOLE None 0 0 151761 INTEL CORP COMMON STOCK 458140100 14039 448954 SH SOLE None 0 0 448954 HOME DEPOT INC COMMON STOCK 437076102 13561 119366 SH SOLE None 0 0 119366 APPLE COMPUTER INC COMMON STOCK 037833100 13493 108442 SH SOLE None 0 0 108442 BANK OF AMERICA CORP COMMON STOCK 060505104 13394 870326 SH SOLE None 0 0 870326 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 13254 218778 SH SOLE None 0 0 218778 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 12228 104335 SH SOLE None 0 0 104335 CITIGROUP INC COMMON STOCK 172967424 11969 232327 SH SOLE None 0 0 232327 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 11471 177842 SH SOLE None 0 0 177842 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 10843 156368 SH SOLE None 0 0 156368 TEVA PHARMACEUTICAL ADR COMMON STOCK 881624209 10688 171558 SH SOLE None 0 0 171558 GILEAD SCIENCES INC. COMMON STOCK 375558103 10442 106409 SH SOLE None 0 0 106409 SIGMA ALDRICH COMMON STOCK 826552101 10251 74145 SH SOLE None 0 0 74145 AT&T INC COMMON STOCK 00206R102 9888 302850 SH SOLE None 0 0 302850 VISA INC COMMON STOCK 92826C839 9199 140636 SH SOLE None 0 0 140636 ORACLE CORPORATION COMMON STOCK 68389X105 9023 209113 SH SOLE None 0 0 209113 EMERSON ELEC CO COM COMMON STOCK 291011104 8878 156806 SH SOLE None 0 0 156806 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 8721 57565 SH SOLE None 0 0 57565 FREEPORT-MCMORAN INC COMMON STOCK 35671D857 8585 453015 SH SOLE None 0 0 453015 E M C CORP MASS COMMON STOCK 268648102 7810 305540 SH SOLE None 0 0 305540 NOVARTIS AG-ADR COMMON STOCK 66987V109 7372 74762 SH SOLE None 0 0 74762 PENTAIR PLC COMMON STOCK 709631105 7350 116863 SH SOLE None 0 0 116863 WELLS FARGO COMPANY COMMON STOCK 949746101 7290 134010 SH SOLE None 0 0 134010 PEPSICO INC COMMON STOCK 713448108 7218 75486 SH SOLE None 0 0 75486 WALT DISNEY COMPANY COMMON STOCK 254687106 7106 67749 SH SOLE None 0 0 67749 AMERICAN ASSETS TRUST CLOSED END EQUITY FUNDS 024013104 6605 152602 SH SOLE None 0 0 152602 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 5572 5572212 SH SOLE None 0 0 5572212 WALGREENS BOOTS ALLIANCE INC COMMON STOCK 931427108 5369 63403 SH SOLE None 0 0 63403 BP PLC-ADR COMMON STOCK 055622104 5350 136804 SH SOLE None 0 0 136804 FLUOR CORP (NEW) COMMON STOCK 343412102 5227 91437 SH SOLE None 0 0 91437 MONSANTO CO COMMON STOCK 61166W101 5131 45596 SH SOLE None 0 0 45596 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 4933 220832 SH SOLE None 0 0 220832 MICROSOFT CORP COMMON STOCK 594918104 4788 117768 SH SOLE None 0 0 117768 DUKE ENERGY CORP COMMON STOCK 26441C204 4562 59411 SH SOLE None 0 0 59411 STARBUCKS CORP COMMON STOCK 855244109 4468 47183 SH SOLE None 0 0 47183 EATON CORP PLC COMMON STOCK 086353296 4439 65330 SH SOLE None 0 0 65330 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 4257 51958 SH SOLE None 0 0 51958 SOUTHERN CO COMMON STOCK 842587107 4219 95277 SH SOLE None 0 0 95277 TRANSOCEAN INC COMMON STOCK 050546683 4008 273205 SH SOLE None 0 0 273205 HEALTH CARE REIT INC COMMON STOCK 42217K106 3997 51663 SH SOLE None 0 0 51663 XYLEM INC COMMON STOCK 98419M100 3967 113282 SH SOLE None 0 0 113282 CISCO SYS INC COMMON STOCK 17275R102 3864 140399 SH SOLE None 0 0 140399 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 3763 57860 SH SOLE None 0 0 57860 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK 084670702 3738 25900 SH SOLE None 0 0 25900 GOOGLE INC-CL C COMMON STOCK 38259P706 3554 6486 SH SOLE None 0 0 6486 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 3513 48120 SH SOLE None 0 0 48120 ALLSTATE CORP COMMON STOCK 020002101 3509 49298 SH SOLE None 0 0 49298 ITRON INC COMMON STOCK 465741106 3324 91055 SH SOLE None 0 0 91055 CENTERPOINT ENERGY INC COMMON STOCK 15189T107 3314 162367 SH SOLE None 0 0 162367 UNDER ARMOUR INC CL A COMMON STOCK 904311107 3303 40905 SH SOLE None 0 0 40905 WYNN RESORTS LTD COMMON STOCK 983134107 2782 22104 SH SOLE None 0 0 22104 NEW YORK COMMUNITY BANK COMMON STOCK 649445103 2753 164565 SH SOLE None 0 0 164565 REALTY INCOME CORP COMMON STOCK 756109104 2621 50789 SH SOLE None 0 0 50789 VALE SA COMMON STOCK 91912E105 2609 461809 SH SOLE None 0 0 461809 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 2335 21119 SH SOLE None 0 0 21119 PHILIP MORRIS INTL COMMON STOCK 718172109 2123 28178 SH SOLE None 0 0 28178 REPUBLIC SERVICES INC-CL A COMMON STOCK 760759100 1962 48365 SH SOLE None 0 0 48365 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 008499017 1958 900 SH SOLE None 0 0 900 PACWEST BANCORP COMMON STOCK 695263103 1849 39425 SH SOLE None 0 0 39425 MICRON TECHNOLOGY INC. COMMON STOCK 595112103 1534 56525 SH SOLE None 0 0 56525 GOOGLE INC-CL A COMMON STOCK 38259P508 1527 2752 SH SOLE None 0 0 2752 DEVON ENERGY CORPORATION COMMON STOCK 25179M103 1425 23620 SH SOLE None 0 0 23620 JP MORGAN PFD 5.45% SER P PREFERRED STOCK 46637G124 1358 55100 SH SOLE None 0 0 55100 SEMPRA ENERGY COMMON STOCK 816851109 1315 12064 SH SOLE None 0 0 12064 ROYAL DUTCH SHEL ADR A COMMON STOCK 780259206 1243 20832 SH SOLE None 0 0 20832 AMERICAN EXPRESS CO COMMON STOCK 025816109 1219 15600 SH SOLE None 0 0 15600 EXPRESS SCRIPTS HOLDING CO COMMON STOCK 30219G108 1169 13473 SH SOLE None 0 0 13473 BLACKROCK INC COMMON STOCK 09247X101 1136 3105 SH SOLE None 0 0 3105 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 1121 23057 SH SOLE None 0 0 23057 KB HOME COMMON STOCK 48666K109 1121 71740 SH SOLE None 0 0 71740 DB CAP TRUST III 7.6% PFD PREFERRED STOCK 25150L108 1000 35350 SH SOLE None 0 0 35350 BARCLAYS BK PLC PFD 7.1% PREFERRED STOCK 06739H776 964 37300 SH SOLE None 0 0 37300 STRYKER CORP COMMON STOCK 863667101 882 9560 SH SOLE None 0 0 9560 RETAIL PROPERTIES OF AMERICA I COMMON STOCK 76131V202 861 53694 SH SOLE None 0 0 53694 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 838 837895 SH SOLE None 0 0 837895 ADAMAS PHARMACEUTICALS INC COMMON STOCK 00548A106 834 47690 SH SOLE None 0 0 47690 SPX CORP COMMON STOCK 784635104 802 9452 SH SOLE None 0 0 9452 EDISON INTERNATIONAL COMMON STOCK 281020107 799 12795 SH SOLE None 0 0 12795 CONOCOPHILLIPS COMMON STOCK 20825C104 791 12711 SH SOLE None 0 0 12711 AMAZON.COM INC COMMON STOCK 023135106 739 1985 SH SOLE None 0 0 1985 SCHWAB TREASURY VALUE ADV MONE OTHER ASSETS 808515621 700 700000 SH SOLE None 0 0 700000 NESTLE S A COMMON STOCK 641069406 694 9222 SH SOLE None 0 0 9222 BARCLAYS BK 8.125% PFD PREFERRED STOCK 06739H362 668 25457 SH SOLE None 0 0 25457 PANERA BREAD COMPANY -CL A COMMON STOCK 69840W108 624 3900 SH SOLE None 0 0 3900 P G & E CORPORATION COMMON STOCK 69331C108 614 11575 SH SOLE None 0 0 11575 EQT CORP COMMON STOCK 26884L109 572 6908 SH SOLE None 0 0 6908 COCA COLA CO COMMON STOCK 191216100 570 14062 SH SOLE None 0 0 14062 AIR PRODS & CHEMS INC COMMON STOCK 009158106 529 3500 SH SOLE None 0 0 3500 ABBVIE INC COMMON STOCK 00287Y109 527 8996 SH SOLE None 0 0 8996 NIKE INC - CL B COMMON STOCK 654106103 477 4752 SH SOLE None 0 0 4752 LOWE'S COMPANIES COMMON STOCK 548661107 459 6169 SH SOLE None 0 0 6169 VF CORP COMMON STOCK 918204108 459 6091 SH SOLE None 0 0 6091 SOUTHWEST GAS CORP. COMMON STOCK 844895102 454 7800 SH SOLE None 0 0 7800 BOEING CO COMMON STOCK 097023105 445 2966 SH SOLE None 0 0 2966 HONEYWELL INTL INC COMMON STOCK 438516106 438 4200 SH SOLE None 0 0 4200 AMERIPRISE FINANCIAL INC. COMMON STOCK 03076C106 417 3190 SH SOLE None 0 0 3190 CATERPILLAR INC COMMON STOCK 149123101 414 5178 SH SOLE None 0 0 5178 SCHLUMBERGER LTD COMMON STOCK 806857108 414 4959 SH SOLE None 0 0 4959 RECEPTOS INC COMMON STOCK 756207106 412 2500 SH SOLE None 0 0 2500 UNION PACIFIC CORP COMMON STOCK 907818108 409 3780 SH SOLE None 0 0 3780 ABBOTT LABS COMMON STOCK 002824100 377 8146 SH SOLE None 0 0 8146 PHILLIPS 66 COMMON STOCK 718546104 348 4425 SH SOLE None 0 0 4425 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 344 8197 SH SOLE None 0 0 8197 CARNIVAL CORP CL A COMMON STOCK 143658300 339 7080 SH SOLE None 0 0 7080 3D SYSTEMS CORP COMMON STOCK 88554D205 333 12150 SH SOLE None 0 0 12150 LAACO LTD UNIT PARTNERSHIP COMMON STOCK 505346106 333 208 SH SOLE None 0 0 208 3M COMPANY COMMON STOCK 88579Y101 332 2014 SH SOLE None 0 0 2014 PUBLIC STORAGE INC. COMMON STOCK 74460D109 317 1610 SH SOLE None 0 0 1610 ALTRIA GROUP INC COMMON STOCK 02209S103 315 6297 SH SOLE None 0 0 6297 ENERGY TRANSFER PARTNERS LP COMMON STOCK 29273R109 313 5606 SH SOLE None 0 0 5606 TESLA MOTORS INC COMMON STOCK 88160R101 311 1645 SH SOLE None 0 0 1645 YUM BRANDS INC COMMON STOCK 988498101 281 3575 SH SOLE None 0 0 3575 BIOGEN IDEC INC COMMON STOCK 09062X103 280 662 SH SOLE None 0 0 662 MCDONALDS CORP COMMON STOCK 580135101 278 2853 SH SOLE None 0 0 2853 KIMCO REALTY CORP COMMON STOCK 49446R109 274 10210 SH SOLE None 0 0 10210 ONEOK INC COMMON STOCK 682680103 263 5456 SH SOLE None 0 0 5456 NEXTERA ENERGY INC COMMON STOCK 65339F101 262 2520 SH SOLE None 0 0 2520 PLAINS ALL AMER PIPELINE LP COMMON STOCK 726503105 258 5290 SH SOLE None 0 0 5290 ASHLAND INC. COMMON STOCK 044209104 255 2000 SH SOLE None 0 0 2000 HSBC USA INC SERIES H 6.50% PF PREFERRED STOCK 40428H862 254 10000 SH SOLE None 0 0 10000 KIMBERLY-CLARK CORP COMMON STOCK 494368103 242 2257 SH SOLE None 0 0 2257 MARATHON PETROLEUM CORP COMMON STOCK 56585A102 240 2344 SH SOLE None 0 0 2344 BANK OF AMERICA CORP PFD 7.25% PREFERRED STOCK 060505682 231 200 SH SOLE None 0 0 200 ILLINOIS TOOL WORKS COMMON STOCK 452308109 227 2339 SH SOLE None 0 0 2339 FIRSTENERGY CORP COMMON STOCK 337932107 226 6436 SH SOLE None 0 0 6436 GOGO INC COMMON STOCK 38046C109 225 11798 SH SOLE None 0 0 11798 DOMINION RES INC VA COMMON STOCK 25746U109 223 3140 SH SOLE None 0 0 3140 LILLY ELI & CO COMMON STOCK 532457108 219 3020 SH SOLE None 0 0 3020 BAXTER INTL INC COMMON STOCK 071813109 207 3015 SH SOLE None 0 0 3015 PPG INDUSTRIES INC COMMON STOCK 693506107 205 910 SH SOLE None 0 0 910 AMERICAN ELEC PWR INC COMMON STOCK 025537101 205 3638 SH SOLE None 0 0 3638 NORTHRUP GRUMMAN CORP COMMON STOCK 666807102 201 1247 SH SOLE None 0 0 1247 VALLEY BANKCORP COMMON STOCK 919794107 104 11024 SH SOLE None 0 0 11024 PENN WEST ENERGY TRUST COMMON STOCK 707887105 103 62550 SH SOLE None 0 0 62550 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515761 100 100000 SH SOLE None 0 0 100000 PENNEY J C INC COM COMMON STOCK 708160106 84 10005 SH SOLE None 0 0 10005 E DIGITAL CORP COMMON STOCK 26841Y103 5 46811 SH SOLE None 0 0 46811 MEDICAL MARIJUANA INC COMMON STOCK 58463A105 3 33300 SH SOLE None 0 0 33300 VANTEX RESOURCES LTD COMMON STOCK 921945408 0 10400 SH SOLE None 0 0 10400 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 0 12500 SH SOLE None 0 0 12500