General Counsel

0001140361-15-001369.txt : 20150112 0001140361-15-001369.hdr.sgml : 20150112 20150112121159 ACCESSION NUMBER: 0001140361-15-001369 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20141231 FILED AS OF DATE: 20150112 DATE AS OF CHANGE: 20150112 EFFECTIVENESS DATE: 20150112 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 15521211 BUSINESS ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 5348 CARROLL CANYON RD STREET 2: #200 CITY: SAN DIEGO STATE: CA ZIP: 92121 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001026200 XXXXXXXX 12-31-2014 12-31-2014 PRIVATE ASSET MANAGEMENT INC

5348 CARROLL CANYON RD #200 SAN DIEGO CA 92121

13F HOLDINGS REPORT 028-03581 N Michael D. Berlin General Counsel 858-750-4209 /s/ Michael D. Berlin San Diego CA 01-08-2015 0 146 629411 false INFORMATION TABLE 2 form13fInfoTable.xml QUALCOMM INC COMMON STOCK 747525103 57315 771090 SH SOLE None 0 0 771090 KINDER MORGAN INC COMMON STOCK 49456B101 22358 528431 SH SOLE None 0 0 528431 GENERAL ELEC CO COMMON STOCK 369604103 21043 832733 SH SOLE None 0 0 832733 CHEVRON CORP COMMON STOCK 166764100 20715 184656 SH SOLE None 0 0 184656 EXXON MOBIL CORP COMMON STOCK 30231G102 17722 191698 SH SOLE None 0 0 191698 PFIZER INC COMMON STOCK 717081103 17629 565937 SH SOLE None 0 0 565937 JOHNSON & JOHNSON COMMON STOCK 478160104 16471 157512 SH SOLE None 0 0 157512 INTEL CORP COMMON STOCK 458140100 16464 453681 SH SOLE None 0 0 453681 INTERNATIONAL BUS MACH COMMON STOCK 459200101 15284 95265 SH SOLE None 0 0 95265 BANK OF AMERICA CORP COMMON STOCK 060505104 15271 853614 SH SOLE None 0 0 853614 MERCK & CO INC COMMON STOCK 58933Y105 14488 255119 SH SOLE None 0 0 255119 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 13652 218155 SH SOLE None 0 0 218155 HOME DEPOT INC COMMON STOCK 437076102 12636 120375 SH SOLE None 0 0 120375 CITIGROUP INC COMMON STOCK 172967424 12342 228087 SH SOLE None 0 0 228087 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 11980 104177 SH SOLE None 0 0 104177 APPLE COMPUTER INC COMMON STOCK 037833100 11893 107745 SH SOLE None 0 0 107745 GILEAD SCIENCES INC. COMMON STOCK 375558103 11823 125434 SH SOLE None 0 0 125434 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 10991 158848 SH SOLE None 0 0 158848 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 10553 178767 SH SOLE None 0 0 178767 FREEPORT-MCMORAN INC COMMON STOCK 35671D857 10303 441034 SH SOLE None 0 0 441034 SIGMA ALDRICH COMMON STOCK 826552101 10263 74765 SH SOLE None 0 0 74765 TEVA PHARMACEUTICAL ADR COMMON STOCK 881624209 10130 176143 SH SOLE None 0 0 176143 ORACLE CORPORATION COMMON STOCK 68389X105 9574 212905 SH SOLE None 0 0 212905 AT&T INC COMMON STOCK 00206R102 9541 284029 SH SOLE None 0 0 284029 E M C CORP MASS COMMON STOCK 268648102 9416 316615 SH SOLE None 0 0 316615 VISA INC COMMON STOCK 92826C839 9054 34531 SH SOLE None 0 0 34531 EMERSON ELEC CO COM COMMON STOCK 291011104 8967 145261 SH SOLE None 0 0 145261 PEPSICO INC COMMON STOCK 713448108 8782 92874 SH SOLE None 0 0 92874 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 8192 57795 SH SOLE None 0 0 57795 NOVARTIS AG-ADR COMMON STOCK 66987V109 7278 78545 SH SOLE None 0 0 78545 WELLS FARGO COMPANY COMMON STOCK 949746101 7210 131520 SH SOLE None 0 0 131520 PENTAIR PLC COMMON STOCK 709631105 7051 106165 SH SOLE None 0 0 106165 DUKE ENERGY CORP COMMON STOCK 26441C204 6327 75742 SH SOLE None 0 0 75742 SOUTHERN CO COMMON STOCK 842587107 6284 127952 SH SOLE None 0 0 127952 WALT DISNEY COMPANY COMMON STOCK 254687106 6248 66330 SH SOLE None 0 0 66330 AMERICAN ASSETS TRUST CLOSED END EQUITY FUNDS 024013104 6075 152602 SH SOLE None 0 0 152602 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 5689 5689347 SH SOLE None 0 0 5689347 MICROSOFT CORP COMMON STOCK 594918104 5513 118681 SH SOLE None 0 0 118681 MONSANTO CO COMMON STOCK 61166W101 5512 46134 SH SOLE None 0 0 46134 BP PLC-ADR COMMON STOCK 055622104 5201 136446 SH SOLE None 0 0 136446 WALGREEN CO COMMON STOCK 931427108 4991 65495 SH SOLE None 0 0 65495 CHINA MOBILE HD ADR F COMMON STOCK 16941M109 4819 81925 SH SOLE None 0 0 81925 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 4736 51995 SH SOLE None 0 0 51995 HEALTH CARE REIT INC COMMON STOCK 42217K106 4675 61777 SH SOLE None 0 0 61777 TRANSOCEAN INC COMMON STOCK 050546683 4531 247215 SH SOLE None 0 0 247215 SUPERIOR ENERGY SERVICES INC COMMON STOCK 868157108 4512 223932 SH SOLE None 0 0 223932 ITRON INC COMMON STOCK 465741106 4497 106330 SH SOLE None 0 0 106330 EATON CORP PLC COMMON STOCK 086353296 4358 64120 SH SOLE None 0 0 64120 XYLEM INC COMMON STOCK 98419M100 4280 112432 SH SOLE None 0 0 112432 PHILIP MORRIS INTL COMMON STOCK 718172109 4033 49516 SH SOLE None 0 0 49516 REALTY INCOME CORP COMMON STOCK 756109104 3978 83384 SH SOLE None 0 0 83384 CISCO SYS INC COMMON STOCK 17275R102 3931 141316 SH SOLE None 0 0 141316 BERKSHIRE HATHAWAY INC. - CL B COMMON STOCK 084670702 3926 26150 SH SOLE None 0 0 26150 VALE SA COMMON STOCK 91912E105 3688 450809 SH SOLE None 0 0 450809 FLUOR CORP (NEW) COMMON STOCK 343412102 3678 60657 SH SOLE None 0 0 60657 STARBUCKS CORP COMMON STOCK 855244109 3658 44582 SH SOLE None 0 0 44582 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 3621 44915 SH SOLE None 0 0 44915 ALLSTATE CORP COMMON STOCK 020002101 3558 50646 SH SOLE None 0 0 50646 GOOGLE INC-CL C COMMON STOCK 38259P706 3238 6151 SH SOLE None 0 0 6151 UNDER ARMOUR INC CL A COMMON STOCK 904311107 2818 41505 SH SOLE None 0 0 41505 NEW YORK COMMUNITY BANK COMMON STOCK 649445103 2813 175800 SH SOLE None 0 0 175800 DIAGEO PLC NEW- SPON ADR COMMON STOCK 25243Q205 2495 21869 SH SOLE None 0 0 21869 WYNN RESORTS LTD COMMON STOCK 983134107 2396 16104 SH SOLE None 0 0 16104 REPUBLIC SERVICES INC-CL A COMMON STOCK 760759100 2043 50765 SH SOLE None 0 0 50765 BERKSHIRE HATHAWAY INC (1/100 COMMON STOCK 008499017 2034 900 SH SOLE None 0 0 900 AMERICAN EXPRESS CO COMMON STOCK 025816109 1553 16693 SH SOLE None 0 0 16693 GOOGLE INC-CL A COMMON STOCK 38259P508 1495 2817 SH SOLE None 0 0 2817 DEVON ENERGY CORPORATION COMMON STOCK 25179M103 1414 23105 SH SOLE None 0 0 23105 ROYAL DUTCH SHEL ADR A COMMON STOCK 780259206 1395 20832 SH SOLE None 0 0 20832 SEMPRA ENERGY COMMON STOCK 816851109 1336 12000 SH SOLE None 0 0 12000 JP MORGAN PFD 5.45% SER P PREFERRED STOCK 46637G124 1306 55100 SH SOLE None 0 0 55100 BARCLAYS BK PLC PFD 7.1% PREFERRED STOCK 06739H776 1274 49350 SH SOLE None 0 0 49350 BLACKROCK INC COMMON STOCK 09247X101 1087 3040 SH SOLE None 0 0 3040 KB HOME COMMON STOCK 48666K109 1083 65415 SH SOLE None 0 0 65415 EXPRESS SCRIPTS HOLDING CO COMMON STOCK 30219G108 1055 12463 SH SOLE None 0 0 12463 DB CAP TRUST III 7.6% PFD PREFERRED STOCK 25150L108 1035 37350 SH SOLE None 0 0 37350 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 1004 21464 SH SOLE None 0 0 21464 AMAZON.COM INC COMMON STOCK 023135106 909 2930 SH SOLE None 0 0 2930 STRYKER CORP COMMON STOCK 863667101 902 9560 SH SOLE None 0 0 9560 CONOCOPHILLIPS COMMON STOCK 20825C104 899 13011 SH SOLE None 0 0 13011 RETAIL PROPERTIES OF AMERICA I COMMON STOCK 76131V202 896 53694 SH SOLE None 0 0 53694 PACWEST BANCORP COMMON STOCK 695263103 870 19145 SH SOLE None 0 0 19145 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 838 837882 SH SOLE None 0 0 837882 EDISON INTERNATIONAL COMMON STOCK 281020107 837 12787 SH SOLE None 0 0 12787 ADAMAS PHARMACEUTICALS INC COMMON STOCK 00548A106 828 47690 SH SOLE None 0 0 47690 SPX CORP COMMON STOCK 784635104 812 9452 SH SOLE None 0 0 9452 SCHWAB TREASURY VALUE ADV MONE OTHER ASSETS 808515621 800 800000 SH SOLE None 0 0 800000 SCHLUMBERGER LTD COMMON STOCK 806857108 728 8529 SH SOLE None 0 0 8529 BARCLAYS BK 8.125% PFD PREFERRED STOCK 06739H362 677 25957 SH SOLE None 0 0 25957 NESTLE S A COMMON STOCK 641069406 673 9222 SH SOLE None 0 0 9222 YUM BRANDS INC COMMON STOCK 988498101 639 8775 SH SOLE None 0 0 8775 P G & E CORPORATION COMMON STOCK 69331C108 616 11575 SH SOLE None 0 0 11575 COCA COLA CO COMMON STOCK 191216100 594 14062 SH SOLE None 0 0 14062 ABBVIE INC COMMON STOCK 00287Y109 523 7996 SH SOLE None 0 0 7996 EQT CORP COMMON STOCK 26884L109 523 6908 SH SOLE None 0 0 6908 AIR PRODS & CHEMS INC COMMON STOCK 009158106 505 3500 SH SOLE None 0 0 3500 SOUTHWEST GAS CORP. COMMON STOCK 844895102 482 7800 SH SOLE None 0 0 7800 CATERPILLAR INC COMMON STOCK 149123101 474 5178 SH SOLE None 0 0 5178 NIKE INC - CL B COMMON STOCK 654106103 457 4752 SH SOLE None 0 0 4752 VF CORP COMMON STOCK 918204108 454 6060 SH SOLE None 0 0 6060 UNION PACIFIC CORP COMMON STOCK 907818108 450 3780 SH SOLE None 0 0 3780 AMERIPRISE FINANCIAL INC. COMMON STOCK 03076C106 422 3190 SH SOLE None 0 0 3190 LOWE'S COMPANIES COMMON STOCK 548661107 420 6100 SH SOLE None 0 0 6100 HONEYWELL INTL INC COMMON STOCK 438516106 420 4200 SH SOLE None 0 0 4200 REALTY INCOME CORP 6.625% SER PREFERRED STOCK 756109807 413 15750 SH SOLE None 0 0 15750 3D SYSTEMS CORP COMMON STOCK 88554D205 409 12450 SH SOLE None 0 0 12450 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515761 400 400000 SH SOLE None 0 0 400000 BOEING CO COMMON STOCK 097023105 386 2966 SH SOLE None 0 0 2966 TESLA MOTORS INC COMMON STOCK 88160R101 383 1720 SH SOLE None 0 0 1720 ABBOTT LABS COMMON STOCK 002824100 365 8099 SH SOLE None 0 0 8099 ENERGY TRANSFER PARTNERS LP COMMON STOCK 29273R109 364 5606 SH SOLE None 0 0 5606 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 339 8197 SH SOLE None 0 0 8197 3M COMPANY COMMON STOCK 88579Y101 329 2000 SH SOLE None 0 0 2000 PHILLIPS 66 COMMON STOCK 718546104 319 4455 SH SOLE None 0 0 4455 PUBLIC STORAGE INC. COMMON STOCK 74460D109 298 1610 SH SOLE None 0 0 1610 ALTRIA GROUP INC COMMON STOCK 02209S103 293 5944 SH SOLE None 0 0 5944 HSBC USA INC SERIES H 6.50% PF PREFERRED STOCK 40428H862 291 11500 SH SOLE None 0 0 11500 LAACO LTD UNIT PARTNERSHIP COMMON STOCK 505346106 285 208 SH SOLE None 0 0 208 ONEOK INC COMMON STOCK 682680103 272 5456 SH SOLE None 0 0 5456 PLAINS ALL AMER PIPELINE LP COMMON STOCK 726503105 271 5290 SH SOLE None 0 0 5290 NEXTERA ENERGY INC COMMON STOCK 65339F101 268 2520 SH SOLE None 0 0 2520 MCDONALDS CORP COMMON STOCK 580135101 267 2853 SH SOLE None 0 0 2853 KIMBERLY-CLARK CORP COMMON STOCK 494368103 263 2275 SH SOLE None 0 0 2275 KIMCO REALTY CORP COMMON STOCK 49446R109 257 10210 SH SOLE None 0 0 10210 FIRSTENERGY CORP COMMON STOCK 337932107 251 6436 SH SOLE None 0 0 6436 RECEPTOS INC COMMON STOCK 756207106 245 2000 SH SOLE None 0 0 2000 DOMINION RES INC VA COMMON STOCK 25746U109 241 3140 SH SOLE None 0 0 3140 ASHLAND INC. COMMON STOCK 044209104 240 2000 SH SOLE None 0 0 2000 BANK OF AMERICA CORP PFD 7.25% PREFERRED STOCK 060505682 233 200 SH SOLE None 0 0 200 BIOGEN IDEC INC COMMON STOCK 09062X103 225 662 SH SOLE None 0 0 662 BAXTER INTL INC COMMON STOCK 071813109 221 3015 SH SOLE None 0 0 3015 AMERICAN ELEC PWR INC COMMON STOCK 025537101 221 3638 SH SOLE None 0 0 3638 ILLINOIS TOOL WORKS COMMON STOCK 452308109 219 2316 SH SOLE None 0 0 2316 MARATHON PETROLEUM CORP COMMON STOCK 56585A102 212 2344 SH SOLE None 0 0 2344 LILLY ELI & CO COMMON STOCK 532457108 208 3020 SH SOLE None 0 0 3020 PPG INDUSTRIES INC COMMON STOCK 693506107 208 900 SH SOLE None 0 0 900 CARNIVAL CORP CL A COMMON STOCK 143658300 203 4480 SH SOLE None 0 0 4480 AMERICAN TOWER REIT INC COMMON STOCK 03027X100 203 2050 SH SOLE None 0 0 2050 PENN WEST ENERGY TRUST COMMON STOCK 707887105 202 97200 SH SOLE None 0 0 97200 GOGO INC COMMON STOCK 38046C109 195 11798 SH SOLE None 0 0 11798 VALLEY BANKCORP COMMON STOCK 919794107 107 11024 SH SOLE None 0 0 11024 PENNEY J C INC COM COMMON STOCK 708160106 65 10005 SH SOLE None 0 0 10005 E DIGITAL CORP COMMON STOCK 26841Y103 6 46811 SH SOLE None 0 0 46811 MEDICAL MARIJUANA INC COMMON STOCK 58463A105 4 33300 SH SOLE None 0 0 33300 VANTEX RESOURCES LTD COMMON STOCK 921945408 0 10400 SH SOLE None 0 0 10400 BIO-MATRIX SCIENTIFIC GROUP COMMON STOCK 09065C106 0 12500 SH SOLE None 0 0 12500