-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, MCQ8KRGv4qiOI5NBVAGgt8qSFqVSY4aZAp4F/3Tmrm8NeaquuILZAkl/B/Ac6Q3T //DZpF5WECDo2r11hn8iXw== 0001015402-03-004035.txt : 20031009 0001015402-03-004035.hdr.sgml : 20031009 20031009135820 ACCESSION NUMBER: 0001015402-03-004035 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20030930 FILED AS OF DATE: 20031009 EFFECTIVENESS DATE: 20031009 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PRIVATE ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001026200 IRS NUMBER: 330524568 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-03581 FILM NUMBER: 03934775 BUSINESS ADDRESS: STREET 1: 11995 EL CAMINO REAL STREET 2: SUITE 303 CITY: SAN DIEGO STATE: CA ZIP: 92130 BUSINESS PHONE: 6197923800 MAIL ADDRESS: STREET 1: 11995 EL CAMINO REAL STREET 2: SUITE 303 CITY: SAN DIEGO STATE: CA ZIP: 92130 13F-HR 1 doc1.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: September 30, 2003 Check here if Amendment [ ]; Amendment Number: ------- This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Private Asset Management, Inc. ----------------------------------------------- Address: 11995 El Camino Real #303 San Diego, CA 92130 ----------------------------------------------- Form 13F File Number: 28-5862 ------- The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: /s/ Michael D. Berlin ------------------------- Title: General Counsel ------------------------- Phone: (858) 792-3809 x212 ------------------------- Signature, Place, and Date of Signing: /s/ Michael D. Berlin San Diego, CA 10/09/2003 - --------------------- ------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: [If there are no entries in this list, omit this section.] 13F File Number Name 28-____________ ________________________________________ [Repeat as necessary.] Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 ------------ Form 13F Information Table Entry Total: 159 ------------ Form 13F Information Table Value Total: $330,222,554 ------------ (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state "NONE" and omit the column headings and list entries.] NONE
FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE - ------------------------------ ---------------- --------- -------- -------- --- ---- ------- -------- ---- ------ ---- QUALCOMM INC COMMON STOCK 747525103 44385076 1065924 Sole None X 0 0 SCHWAB VALUE ADVANTAGE MONEY F OTHER ASSETS 808515605 16103721 16103721 Sole None X 0 0 AMGEN INC COMMON STOCK 031162100 10897995 168778 Sole None X 0 0 INTEL CORP COMMON STOCK 458140100 10263813 373094 Sole None X 0 0 GENERAL ELEC CO COMMON STOCK 369604103 9661432 324100 Sole None X 0 0 CITIGROUP INC COMMON STOCK 172967101 9466134 208001 Sole None X 0 0 PFIZER INC COMMON STOCK 717081103 9279999 305464 Sole None X 0 0 MERCK & CO INC COMMON STOCK 589331107 9144469 180649 Sole None X 0 0 EXXON MOBIL CORP COMMON STOCK 30231G102 8574777 234284 Sole None X 0 0 SIGMA ALDRICH COMMON STOCK 826552101 8437393 162445 Sole None X 0 0 CHEVRONTEXACO CORP COMMON STOCK 166764100 7738287 108304 Sole None X 0 0 JOHNSON & JOHNSON COMMON STOCK 478160104 6418584 129616 Sole None X 0 0 J P MORGAN CHASE & CO INC COMMON STOCK 46625H100 6163520 179537 Sole None X 0 0 FLEET BOSTON FINANCIAL CORP COMMON STOCK 339030108 6152982 204079 Sole None X 0 0 COSTCO WHOLESALE CORP COMMON STOCK 22160K105 5824050 187389 Sole None X 0 0 INTERNATIONAL BUS MACH COMMON STOCK 459200101 5719819 64755 Sole None X 0 0 ORACLE CORPORATION COMMON STOCK 68389X105 5378587 479375 Sole None X 0 0 APPLIED MATERIALS INC. COMMON STOCK 038222105 5086692 280413 Sole None X 0 0 CISCO SYS INC COMMON STOCK 17275R102 4979906 254857 Sole None X 0 0 BP PLC-ADR COMMON STOCK 055622104 4816072 114396 Sole None X 0 0 UNITED TECHNOLOGIES CP COMMON STOCK 913017109 4815703 62315 Sole None X 0 0 BRISTOL MYERS SQUIBB COMMON STOCK 110122108 4438251 172964 Sole None X 0 0 HONEYWELL INTERNATIONAL INC COMMON STOCK 438516106 4318739 163899 Sole None X 0 0 MICROSOFT CORP COMMON STOCK 594918104 3982066 143291 Sole None X 0 0 WACHOVIA CORP COMMON STOCK 929903102 3914698 95040 Sole None X 0 0 HOME DEPOT INC COMMON STOCK 437076102 3906290 122646 Sole None X 0 0 BANK ONE CORP COMMON STOCK 06423A103 3772781 97614 Sole None X 0 0 BAXTER INTL INC COMMON STOCK 071813109 3578097 123128 Sole None X 0 0 E M C CORP MASS COMMON STOCK 268648102 3549573 281043 Sole None X 0 0 PPG INDUSTRIES INC COMMON STOCK 693506107 3300304 63200 Sole None X 0 0 SBC COMMUNICATIONS INC. COMMON STOCK 78387G103 3242166 145715 Sole None X 0 0 PEPSICO INC COMMON STOCK 713448108 2878445 62807 Sole None X 0 0 OCCIDENTAL PETE CP DEL COMMON STOCK 674599105 2676952 75985 Sole None X 0 0 DELL INC COMMON STOCK 24702R101 2616908 78374 Sole None X 0 0 SOUTHERN CO COMMON STOCK 842587107 2486082 84791 Sole None X 0 0 ROYAL DUTCH PETRO-NY SHARES COMMON STOCK 780257804 2352059 53214 Sole None X 0 0 SCHERING PLOUGH CORP COMMON STOCK 806605101 2281641 149714 Sole None X 0 0 HEINZ H J CO COMMON STOCK 423074103 2247808 65572 Sole None X 0 0 TYCO INTERNATIONAL LTD COMMON STOCK 902124106 2124259 103977 Sole None X 0 0 EMERSON ELEC CO COM COMMON STOCK 291011104 2070715 39330 Sole None X 0 0 JOHN HANCOCK FINANCIAL SERVICE COMMON STOCK 41014S106 2052505 60725 Sole None X 0 0 ELECTRONIC DATA SYSTEMS CORP COMMON STOCK 285661104 2024020 100199 Sole None X 0 0 ALLSTATE CORP COMMON STOCK 020002101 1991360 54513 Sole None X 0 0 CVS CORP COMMON STOCK 126650100 1918731 61775 Sole None X 0 0 ALCOA INC COMMON STOCK 013817101 1754080 67052 Sole None X 0 0 PNC FINANCIAL SERVICES GROUP COMMON STOCK 693475105 1738478 36538 Sole None X 0 0 FORTUNE BRANDS INC COMMON STOCK 349631101 1735131 30575 Sole None X 0 0 UNILEVER NV - NY SHARES COMMON STOCK 904784709 1728707 29211 Sole None X 0 0 PALL CORP COMMON STOCK 696429307 1665048 74200 Sole None X 0 0 CORNING INC COMMON STOCK 219350105 1627644 172786 Sole None X 0 0 FIRST COMMUNITY BANCORP COMMON STOCK 31983B101 1623394 48474 Sole None X 0 0 KINDER MORGAN ENERGY PARTNERS OTHER ASSETS 494550106 1613389 37696 Sole None X 0 0 BANK OF AMERICA CORP COMMON STOCK 060505104 1546100 19812 Sole None X 0 0 GENERAL DYNAMICS CORP COMMON STOCK 369550108 1521858 19496 Sole None X 0 0 LILLY ELI & CO COMMON STOCK 532457108 1466713 24692 Sole None X 0 0 WESTCORP INC COMMON STOCK 957907108 1389561 39759 Sole None X 0 0 MOTOROLA INC COMMON STOCK 620076109 1370048 114457 Sole None X 0 0 ALLETE INC. COMMON STOCK 018522102 1364893 49850 Sole None X 0 0 BIOMET INC COM COMMON STOCK 090613100 1335157 39725 Sole None X 0 0 HEALTHCARE REALTY TRUST INC COMMON STOCK 421946104 1335037 41746 Sole None X 0 0 PROLOGIS TRUST COMMON STOCK 743410102 1237346 40904 Sole None X 0 0 AMSOUTH BANCORPORATION COMMON STOCK 032165102 1227195 57832 Sole None X 0 0 AFLAC INC COMMON STOCK 001055102 1210457 37475 Sole None X 0 0 STATE STREET CORP COMMON STOCK 857477103 1137870 25286 Sole None X 0 0 ITT INDUSTRIES INC. COMMON STOCK 450911102 1115118 18635 Sole None X 0 0 LIMITED INC COMMON STOCK 532716107 1108380 73500 Sole None X 0 0 KIMBERLY-CLARK CORP COMMON STOCK 494368103 1105433 21540 Sole None X 0 0 BERKSHIRE HATHAWAY INC (1/10 S COMMON STOCK BRK 1050000 140 Sole None X 0 0 HOT TOPIC INC COMMON STOCK 441339108 1034586 45900 Sole None X 0 0 SCHWAB CA MUNI MONEY FD OTHER ASSETS 808508204 1028775 1028775 Sole None X 0 0 AOL TIME WARNER COMMON STOCK 00184A105 898849 59487 Sole None X 0 0 MCGRAW-HILL COMPANIES INC COMMON STOCK 580645109 893094 14375 Sole None X 0 0 SCHWAB CHARLES CP NEW COM COMMON STOCK 808513105 872300 73241 Sole None X 0 0 GILLETTE CO COMMON STOCK 375766102 860006 26892 Sole None X 0 0 AMERICAN EXPRESS CO COMMON STOCK 025816109 856334 19004 Sole None X 0 0 SCHWAB MUNI MONEY FUND OTHER ASSETS 808508105 757876 757876 Sole None X 0 0 PAYCHEX INC COMMON STOCK 704326107 745103 21960 Sole None X 0 0 WAL MART STORES INC COMMON STOCK 931142103 677071 12123 Sole None X 0 0 DARDEN RESTAURANTS INC. COMMON STOCK 237194105 645050 33950 Sole None X 0 0 PRICE LEGACY 8.75% PFD SER A PREFERRED STOCK PRENP.PR 643220 39902 Sole None X 0 0 AMEREN CORPORATION COMMON STOCK 023608102 624598 14556 Sole None X 0 0 PUBLIC SVC ENTERPRISE COMMON STOCK 744573106 616644 14682 Sole None X 0 0 WASHINGTON MUTUAL INC COMMON STOCK 939322103 590511 14999 Sole None X 0 0 P G & E CORPORATION COMMON STOCK 69331C108 560071 23434 Sole None X 0 0 SCHLUMBERGER LTD COMMON STOCK 806857108 556842 11505 Sole None X 0 0 HALLIBURTON CO COMMON STOCK 406216101 535925 22100 Sole None X 0 0 AXA-SPONS ADR COMMON STOCK 054536107 490331 28860 Sole None X 0 0 ROYCE VALUE TRUST CLOSED END 780910105 483084 30672 Sole None X 0 0 INCOME FUNDS NON-TAXABLE AMERICAN ELEC PWR INC COMMON STOCK 025537101 482571 16086 Sole None X 0 0 VERIZON COMMUNICATIONS COMMON STOCK 92343V104 477152 14709 Sole None X 0 0 LINCARE HOLDINGS INC COMMON STOCK 532791100 467287 12750 Sole None X 0 0 DISCOVERY BANK CALIFORNIA COMMON STOCK 25468T108 463400 33100 Sole None X 0 0 SOUTHWEST GAS CORP. COMMON STOCK 844895102 457972 20175 Sole None X 0 0 ST JUDE MED INC COMMON STOCK 790849103 454141 8446 Sole None X 0 0 LUCENT TECHNOLOGIES INC. COMMON STOCK 549463107 451541 209047 Sole None X 0 0 STRYKER CORP COMMON STOCK 863667101 446212 5925 Sole None X 0 0 LOWE'S COMPANIES COMMON STOCK 548661107 420234 8097 Sole None X 0 0 AIRTRAN HOLDINGS INC COMMON STOCK 00949P108 407276 24315 Sole None X 0 0 PROCTER & GAMBLE CO COM COMMON STOCK 742718109 396706 4274 Sole None X 0 0 MEDTRONIC INC COMMON STOCK 585055106 373483 7960 Sole None X 0 0 EDISON INTERNATIONAL COMMON STOCK 281020107 373004 19529 Sole None X 0 0 WELLS FARGO COMPANY COMMON STOCK 949746101 371998 7223 Sole None X 0 0 AMERICAN INTERNATIONAL GROUP COMMON STOCK 026874107 352662 6112 Sole None X 0 0 KIMCO REALTY CORP COMMON STOCK 49446R109 336814 8221 Sole None X 0 0 CHECK POINT SOFTWARE TECH COMMON STOCK CHKP 331380 19725 Sole None X 0 0 PUBLIC STORAGE INC. COMMON STOCK 74460D109 326001 8310 Sole None X 0 0 DU PONT E I DE NEMOURS COMMON STOCK 263534109 322012 8048 Sole None X 0 0 TRIBUNE CO COMMON STOCK 896047107 316756 6901 Sole None X 0 0 EXELON CORPORATION COMMON STOCK 30161N101 315595 4970 Sole None X 0 0 EQUITABLE RESOURCES INC COMMON STOCK 294549100 306195 7450 Sole None X 0 0 COLGATE-PALMOLIVE CO. COMMON STOCK 194162103 294596 5271 Sole None X 0 0 NORTEL NETWORKS CP NEW F HLDGS COMMON STOCK 656568102 285356 69599 Sole None X 0 0 GLAXOSMITHKLINE PLC -ADS COMMON STOCK 37733W105 285013 6722 Sole None X 0 0 SYMANTEC CORP COMMON STOCK 871503108 281384 4465 Sole None X 0 0 MELLON FINANCIAL CORP COMMON STOCK 58551A108 278041 9225 Sole None X 0 0 BOEING CO COMMON STOCK 097023105 277043 8070 Sole None X 0 0 ISTAR FINANCIAL INC COMMON STOCK 45031U101 272650 7000 Sole None X 0 0 CEPHALON INC COMMON STOCK 156708109 264040 5750 Sole None X 0 0 ASHLAND INC. COMMON STOCK 044204105 256756 7816 Sole None X 0 0 AIR PRODS & CHEMS INC COMMON STOCK 009158106 248050 5500 Sole None X 0 0 TENET HEALTHCARE CORPORATION COMMON STOCK 88033G100 245436 16950 Sole None X 0 0 PAN PACIFIC RETAIL PPTYS INC COMMON STOCK 69806L104 236500 5500 Sole None X 0 0 WALT DISNEY HOLDING COMMON STOCK 254687106 234115 11607 Sole None X 0 0 GREAT PLAINS ENERGY INC COMMON STOCK 391164100 231948 7650 Sole None X 0 0 NASDAQ-100 SHARES COMMON STOCK 631100104 227394 7014 Sole None X 0 0 REALTY INCOME CORP COMMON STOCK 756109104 226005 5700 Sole None X 0 0 NUVEEN CA SELECT QUAL CLOSED END 670975101 218236 14520 Sole None X 0 0 INCOME FUNDS NON-TAXABLE EQUITY RESIDENTIAL PROP TRUST COMMON STOCK 29476L107 209352 7150 Sole None X 0 0 APPLIED MICRO CIRCUITS CORP COMMON STOCK 03822W109 193768 39788 Sole None X 0 0 CHECKPOINT SYS INC COMMON STOCK 162825103 187230 11850 Sole None X 0 0 ELAN CORP PLC COMMON STOCK 284131208 145607 27525 Sole None X 0 0 ALLIANCE CALIF MUNI INCOME FUN CLOSED END 018546101 140700 10500 Sole None X 0 0 INCOME FUNDS NON-TAXABLE AMERICAN STRATEGIC INCOME PORT CLOSED END 030099105 139122 10620 Sole None X 0 0 EQUITY FUNDS ACM INCOME FUND COMMON STOCK 000912105 139060 17000 Sole None X 0 0 MORGAN STANLEY MUNI INCOME OPP CLOSED END 61745P437 106800 12000 Sole None X 0 0 INCOME FUNDS NON-TAXABLE SANMINA SCI CORP COMMON STOCK 800907107 105536 10880 Sole None X 0 0 MS MUNICIPAL INCOME OPPOR TR CLOSED END 61745P452 92125 12500 Sole None X 0 0 INCOME FUNDS NON-TAXABLE EL PASO CORP COMMON STOCK 28336L109 89060 12200 Sole None X 0 0 RITE AID CORP COMMON STOCK 767754104 82818 16050 Sole None X 0 0 CREDITRISKMONITOR.COM INC COMMON STOCK 225426105 65802 199400 Sole None X 0 0 ENDOLOGIX INC COMMON STOCK 29266S106 48249 12215 Sole None X 0 0 DIASYS CORP COMMON STOCK 252838107 20000 25000 Sole None X 0 0 CARNEGIE COOKE & COMPANY INC COMMON STOCK 14350A104 8750 35000 Sole None X 0 0 WORLD GAMING PLC-SPON ADR COMMON STOCK 98147M109 8400 24000 Sole None X 0 0 USA TECHNOLOGIES INC COMMON STOCK 90328S401 6400 16000 Sole None X 0 0 FORTE SOFTWARE INC COMMON STOCK 34957D103 3720 16000 Sole None X 0 0 LORAL SPACE & COMMUNICATIONS COMMON STOCK LRLSQ 3122 16011 Sole None X 0 0 TIGER TELEMATICS INC COMMON STOCK 88673X108 2232 27900 Sole None X 0 0 CENTRAL AMER EQUITIES CORP -A COMMON STOCK 152382107 748 24933 Sole None X 0 0 AMERICAN KIOSK CORP COMMON STOCK 027079102 220 11000 Sole None X 0 0 VITECH AMERICA INC. COMMON STOCK 928489103 8 40000 Sole None X 0 0 PC-EPHONE INC COMMON STOCK 693187106 2 16750 Sole None X 0 0 ADVANCED REPRODUCTIVE CARE COMMON STOCK 1034582 0 20000 Sole None X 0 0 DIMPLES GROUP INC COMMON STOCK 25441D105 0 10500 Sole None X 0 0 PEREGRINE SYSTEMS XXX BANKRUPT COMMON STOCK 71366Q101 0 28802 Sole None X 0 0 QUALITY FINANCIAL SVCS COMMON STOCK 747564102 0 75000 Sole None X 0 0 AIM SMART CORPORATION COMMON STOCK 00141R100 0 19000 Sole None X 0 0 ZAMORA GOLD CORP COMMON STOCK 988906103 0 51000 Sole None X 0 0 HILLS STORES CO 12.5%XXX POSS. OTHER ASSETS 431DEF9C 0 100000 Sole None X 0 0
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