0001178913-17-002536.txt : 20170824 0001178913-17-002536.hdr.sgml : 20170824 20170824124503 ACCESSION NUMBER: 0001178913-17-002536 CONFORMED SUBMISSION TYPE: SC 13D/A PUBLIC DOCUMENT COUNT: 2 FILED AS OF DATE: 20170824 DATE AS OF CHANGE: 20170824 GROUP MEMBERS: DORA MER GROUP MEMBERS: MER OFEKIM LTD. SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: MER TELEMANAGEMENT SOLUTIONS LTD CENTRAL INDEX KEY: 0001025561 STANDARD INDUSTRIAL CLASSIFICATION: TELEPHONE & TELEGRAPH APPARATUS [3661] IRS NUMBER: 000000000 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13D/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-50244 FILM NUMBER: 171048895 BUSINESS ADDRESS: STREET 1: 22 ZARHIN STREET CITY: RA'ANANA STATE: L3 ZIP: 43662 BUSINESS PHONE: 972 9 7621 733 MAIL ADDRESS: STREET 1: 22 ZARHIN STREET CITY: RA'ANANA STATE: L3 ZIP: 43662 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: MER CHAIM CENTRAL INDEX KEY: 0001464881 FILING VALUES: FORM TYPE: SC 13D/A MAIL ADDRESS: STREET 1: 5 HA'TZOREF STREET CITY: HOLON STATE: L3 ZIP: 58856 SC 13D/A 1 zk1720486.htm SC 13D/A



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 13D/A
(Amendment No. 3)
Under the Securities Exchange Act of 1934

MER Telemanagement Solutions Ltd.
 (Name of Issuer)

Ordinary Shares, par value NIS 0.01 per share
(Title of Class of Securities)

M69676 126
-----------
(CUSIP Number)

Steven J. Glusband
Carter Ledyard & Milburn LLP
2 Wall Street, New York, New York 10005
(212) 732-3200
--------------------------------------------------------
(Name, Address and Telephone Number of Person Authorized
to Receive Notices and Communications)

August 15, 2017
-------------------------------------------------------
(Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), Rule 13d-1(f) or Rule 13d-1(g), check the following box ☐
 
Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See ss. 240.13d-7 for other parties to whom copies are to be sent.
 
*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
 
The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 
Page 1 of 7 pages
 

 
SCHEDULE 13D
 
CUSIP NO.:  M69676 126 PAGE 2 of  7
 
1 NAMES OF REPORTING PERSON
 
Mer Ofekim Ltd.
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions) 
(a) ☒
(b) ☐
3
SEC USE ONLY
 
 
4 SOURCE OF FUNDS (See Instructions)
 
PF
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)
 
6 CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
 
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACHREPORT
REPORTING
PERSON WITH
 
7 SOLE VOTING POWER
 
0
8 SHARED VOTING POWER
 
872,226*
9 SOLE DISPOSITIVE POWER
 
0
10 SHARED DISPOSITIVE POWER
 
872,226*
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
872,226
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)
 
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
9.32%**
14 TYPE OF REPORTING PERSON (See Instructions)
 
CO
 
* Mer Ofekim Ltd. is the record holder of 872,226 ordinary shares of the Issuer.  Mer Ofekim Ltd. is an Israeli company jointly owned by Mr. Haim Mer and Mrs. Dora Mer. Accordingly, Mr. Haim Mer and Mrs. Dora Mer may be deemed to have the shared voting and dispositive power as to the ordinary shares of the Issuer held of record by Mer Ofekim Ltd.  Mr.  Haim Mer and Mrs. Dora Mer are husband and wife.

** Based on 9,356,566 Ordinary Shares that the Issuer advised were issued and outstanding as of August 15, 2017.
 
Page 2 of 7 pages

SCHEDULE 13D
 
CUSIP NO.:  M69676 126 PAGE 3 of  7
 
1 NAMES OF REPORTING PERSON
 
Haim Mer
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions) 
(a) ☒
(b) ☐
3
SEC USE ONLY
 
 
4 SOURCE OF FUNDS (See Instructions)
 
PF
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)
 
6 CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
 
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACHREPORT
REPORTING
PERSON WITH
 
7 SOLE VOTING POWER
 
0
8 SHARED VOTING POWER
 
1,621,923*
9 SOLE DISPOSITIVE POWER
 
0
10 SHARED DISPOSITIVE POWER
 
1,621,923*
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
1,621,923
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)
 
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
17.33%**
14 TYPE OF REPORTING PERSON (See Instructions)
 
IN
 
* Mr. Haim Mer and Mrs. Dora Mer are the holders of 743,879 ordinary shares of the Issuer. In addition,  Mr. Haim Mer and Mrs. Dora Mer are the beneficial owners of: (i) 872,226 ordinary shares of the Issuer directly held by Mer Ofekim Ltd., an Israeli  company  jointly owned by Mr. and Mrs. Mer;  (ii)  5,770  ordinary  shares  of the  Issuer  directly  held by Mer Services Group Ltd., an Israeli company controlled by Mr. and Mrs. Mer; and (iii) 48 ordinary shares through their controlling interest in Mer & Co. (1982) Ltd.
Accordingly, Mr. Haim Mer and Mrs. Dora Mer may be deemed to have the shared voting and dispositive power as to the ordinary shares of the Issuer held of record by Mer Ofekim Ltd., Mer Services Ltd. and through their controlling interest in Mer & Co. (1982) Ltd. Mr. Haim Mer and Mrs. Dora Mer are husband and wife.

** Based on 9,356,566 Ordinary Shares that the Issuer advised were issued and outstanding as of August 15, 2017.
 
Page 3 of 7 pages

SCHEDULE 13D
 
CUSIP NO.:  M69676 126 PAGE 4 of  7
 
1 NAMES OF REPORTING PERSON
 
Dora Mer
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions) 
(a) ☒
(b) ☐
3
SEC USE ONLY
 
 
4 SOURCE OF FUNDS (See Instructions)
 
PF
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)
 
6 CITIZENSHIP OR PLACE OF ORGANIZATION
 
Israel
 
NUMBER OF
SHARES
BENEFICIALLY 
OWNED BY
EACHREPORT
REPORTING
PERSON WITH
 
7 SOLE VOTING POWER
 
0
8 SHARED VOTING POWER
 
1,621,923*
9 SOLE DISPOSITIVE POWER
 
0
10 SHARED DISPOSITIVE POWER
 
1,621,923*
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
1,621,923
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (See Instructions)
 
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
17.33%**
14 TYPE OF REPORTING PERSON (See Instructions)
 
IN
 
*  Mr. Haim Mer and Mrs. Dora Mer are the holders of 743,879 ordinary shares of the Issuer. In addition,  Mr. Haim Mer and Mrs. Dora Mer are the beneficial owners of: (i) 872,226 ordinary shares of the Issuer directly held by Mer Ofekim Ltd., an Israeli  company  jointly owned by Mr. and Mrs. Mer;  (ii)  5,770  ordinary  shares  of the  Issuer  directly  held by Mer Services Group Ltd., an Israeli company controlled by Mr. and Mrs. Mer; and (iii) 48 ordinary shares through their controlling interest in Mer & Co. (1982) Ltd.
Accordingly, Mr. Haim Mer and Mrs. Dora Mer may be deemed to have the shared  voting and  dispositive power as to the ordinary  shares of the Issuer held of record by Mer Ofekim Ltd., Mer Services  Ltd. and through their controlling interest in Mer & Co. (1982) Ltd.. Mr. Haim Mer and Mrs. Dora Mer are husband and wife.
 
** Based on 9,356,566 Ordinary Shares that the Issuer advised were issued and outstanding as of August 15, 2017.
 
Page 4 of 7 pages

SCHEDULE 13D
 
CUSIP NO.:  M69676 126 PAGE 5 of  7

Item 1.  Security and Issuer
 
This Amendment No. 3 to the Statement on Schedule 13D relates to the ordinary shares, par value NIS 0.01 per share (the "Ordinary Shares"), of Mer Telemanagement Solutions Ltd., an Israeli corporation whose principal executive offices are located at 14 Hatidhar Street, Ra'anana 4366516, Israel.
 
Item 3.  Source and Amount of Funds or Other Consideration
 
                ITEM 3 OF THIS STATEMENT IS HEREBY AMENDED TO ADD THE FOLLOWING:
 
                On August 15, 2017, the Issuer completed the sale of 602,409 of its Ordinary Shares in a private placement (the “Private Placement”) pursuant to a Share Purchase Agreement. The Private Placement was approved by the Issuer’s shareholders at the Annual General Meeting held on August 13, 2017. Mr. Mer purchased 225,904 new Ordinary Shares in the Private Placement at a price per share of $0.664 ($150,000 in the aggregate, all of which amount was paid by such Reporting Persons from personal funds.)
 
Item 4.  Purpose of Transaction
 
ITEM 4 OF THIS STATEMENT IS HEREBY AMENDED TO ADD THE FOLLOWING:
 
                The 225,904 Ordinary Shares purchased by Mr. Haim Mer were purchased for investment purposes.
 
Other an as described in this Item 4 (including Item 3 incorporated by reference therein), the Reporting Persons have no plans or proposals which would relate to or result in any of the matters listed in paragraphs (a) through (j) of Item 4 of Schedule 13D (although the Reporting Persons reserve the right to formulate specific plans and proposals with respect to, or change their intentions regarding, any or all of the foregoing).
 
Item 5.  Interest in Securities of the Issuer
 
ITEM 5 OF THIS STATEMENT IS HEREBY AMENDED AND RESTATED TO READ IN ITS ENTIRETY AS FOLLOWS:
 
(a)-(b).        As of the date of this Schedule 13D/A, the Reporting Persons beneficially own 1,621,923 Ordinary Shares, which is 17.33% of the outstanding Ordinary Shares of the Issuer.
 
c. Except as set forth in this Schedule 13D/A, the Reporting Persons have not effected any transactions with respect to the Ordinary Shares during the past 60 days.
 
d. No person, other than the Reporting Persons, is known to have the right to receive, or the power to direct the receipt of dividends from, or the proceeds of sale of, the Ordinary Shares covered by this Schedule 13D/A.
 
e. Not applicable.
 
 
Page 5 of 7 pages

SCHEDULE 13D

CUSIP NO.:  M69676 126 PAGE 6 of  7
 
Item 6.  Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer
 
Other than as described in Items 3, 4 and 5 and the agreements incorporated herein by reference to the knowledge of the Reporting Persons, there are no contracts, arrangements, understandings or relationships (legal or otherwise) between the persons named in this Schedule 13D/A and any person with respect to any securities of the Issuer, including but not limited to transfer or voting of any of the securities, finder’s fees, joint ventures, loan or option arrangements, puts or calls, guarantees of profits, division of profits or loss, or the giving or withholding of proxies.
 
Item 7.  Material to be Filed as Exhibits
 
1. Share Purchase Agreement dated August 14, 2017
 
Page 6 of 7 pages

SCHEDULE 13D
 
CUSIP NO.:  M69676 126 PAGE 7 of  7
 
SIGNATURE
 
After reasonable inquiry and to the best of the knowledge and belief of the undersigned, the undersigned certifies that the information set forth in this Statement on Schedule 13D/A is true, complete and correct.
 
 
August 23, 2017
(Date)
 
 /s/ Mer Ofekim Ltd.
Mer Ofekim Ltd.
By: Haim Mer
Title: Director
 
/s/ Haim Mer
Haim Mer
 
/s/ Dora Mer
Dora Mer
 

Page 7 of 7 pages

EX-1 2 exhibit_1.htm EXHIBIT 1

 
Exhibit 1
 
SHARE PURCHASE AGREEMENT
 
THIS PURCHASE AGREEMENT (this "Agreement") is made as of the 14 day of August, 2017, by and between Mer Telemanagement Solutions Ltd. (the "Company"), a company organized under the laws of the State of Israel, with its principal offices at 14 Hatidhar Street, Ra'anana 4366516, Israel, and the purchasers identified in Schedule 1 attached hereto (each a "Purchaser" and together the "Purchasers").
 
IN CONSIDERATION of the mutual covenants contained in this Agreement, the parties hereby agree as follows:
 
SECTION 1.      Authorization of Sale of the Shares.  Subject to the terms and conditions of this Agreement, the Company has authorized the issuance and sale of its ordinary shares, par value NIS 0.01 per share, of the Company ("Ordinary Shares" and the "Shares"), at the Price Per Share (as defined below), representing an aggregate purchase price for all the Shares of US$400,000.
 
SECTION 2.      Agreement to Sell and Purchase the Shares.  At the Closing (as defined below), the Company shall, subject to the terms of this Agreement, issue and sell to the Purchasers, and the Purchasers shall buy from the Company, severally and not jointly, upon the terms and conditions hereinafter set forth, the Shares at a price per share equal to the average closing price of our ordinary shares on the NASDAQ Capital Market during the 30 trading days prior to the date of the Audit Committee and Board of Directors' meetings that approved the Private Placement (held on June 21, 2017), plus a premium of 20%, i.e. $0.664 (the "Price Per Share" and together for all Shares, the "Purchase Price").  The aggregate purchase price for such Shares and the number of ordinary shares to be issued is set forth opposite such Purchaser's name in Schedule 1 hereto.
 
SECTION 3.      Delivery of the Shares at the Closing.
 
3.1           The Closing.
 
(a)           The completion of the purchase and sale of the Shares shall take place at a closing (the "Closing") to be held at the offices of the Company at 11:00 a.m. local time on August 14, 2017, or at such other time and place and on such other date as the Purchasers and the Company may mutually agree.
 
(b)           At the Closing, each Purchaser shall deliver, in immediately available funds, the Purchase Price, as set forth in Section 2, for the number of Shares being purchased by such Purchaser, by wire transfer to an account designated by the Company. Within seven Business Days following the Closing, the Company shall deliver to each Purchaser one or more stock certificates for the Shares, registered in the name of such Purchaser, or in such nominee name(s) as designated by such Purchaser in writing, and bearing an appropriate legend referring to the fact that the Shares were sold in reliance upon the exemption from registration under the Securities Act of 1933, as amended (the "Securities Act"), provided by Regulation S and Section 4(2) thereof and Rule 506 promulgated thereunder.
 

(c)           Conditions to Closing. The respective obligations of each party to this Agreement to effect the transactions contemplated hereby shall be subject to the satisfaction at or prior to the closing date of the following conditions:
 
(i)      Company's Shareholders Approval. The Company Shareholders' Approval shall have been obtained;
 
(ii)      NASDAQ Additional Listing Approval. The Company shall, if determined to be required, have obtained the approval of the NASDAQ Stock Market for the listing; and
 
(iii)      Alternative Investment. A private placement to outside investors shall not have been completed by the date of the Closing.
 
(iv)      Debt Conversion. The conversion of the aggregate debt owed by the Company to the former shareholders of Vexigo Ltd. to warrants to acquire the Company's ordinary shares shall have been consummated.
 
(d)           The obligations of the Company and Purchasers to complete the purchase and sale of the Shares shall be subject to the following condition, any one or more of which may be waived by the Company and the Purchasers:
 
(i)      no judgment, writ, order, injunction, award or decree of or by any court, or judge, justice or magistrate, including any bankruptcy court or judge, or any order of or by any governmental authority, shall have been issued, and no action or proceeding shall have been instituted by any governmental authority, in each case that is in effect and enjoins or prevents the consummation of the transactions contemplated hereby and there shall be no current stop order or ongoing suspension, of or by the Securities and Exchange Commission (the "Commission") or any other governmental or regulatory body with respect to public trading in the Shares.
 
(e)          The Company's obligation to complete the purchase and sale of the Shares and deliver such stock certificates to the Purchasers at the Closing shall be subject to the following conditions, any one or more of which may be waived by the Company:
 
(i)        receipt by the Company of same-day funds equal to the Purchase Price, as set forth in Section 2, for the Shares being purchased at the Closing;
 
(ii)      each of the representations and warranties of the Purchasers made herein were accurate as of and when made and shall be accurate as of the date of the Closing; and
 
(iii)      the fulfillment in all material respects of those undertakings of the Purchasers to be fulfilled at or prior to the Closing.
 
(f)           The obligations of each Purchaser to accept delivery of such stock certificate(s) at the Closing and to pay for the Shares evidenced thereby shall be subject to the following conditions, any one or more of which may be waived in whole or in part by the Purchasers:
 
(i)        each of the representations and warranties of the Company made herein were accurate as of and when made, and shall be accurate as of the date of the Closing;
 
2

(ii)       the fulfillment in all material respects of those undertakings of the Company to be fulfilled at or prior to the Closing; and
 
(iii)      The Company shall have delivered a certificate, executed on behalf of the Company by its Secretary, dated as of the date of the Closing, certifying the resolutions adopted by the Board of Directors of the Company approving the transactions contemplated by this Agreement and the issuance of the Shares (subject to conditions set forth herein) and certifying as to the signatures and authority of persons signing this Agreement and any other related documents on behalf of the Company.
 
(g)          All Price Per Share information set forth in this Agreement shall be adjusted in the event a reverse split of the Company's ordinary shares is effected prior to Closing to reflect such reverse split.
 
SECTION 4.      Representations, Warranties and Covenants of the Company.  The Company hereby represents and warrants to, and covenants with, each Purchaser that:
 
4.1      Organization and Qualification.  The Company has been duly incorporated and is validly existing under the laws of the State of Israel and the Company is duly qualified to do business as a foreign corporation in each jurisdiction in which qualification is required, except where failure to so qualify would not have a Material Adverse Effect (as defined below).  For the purposes of this Agreement the term "Material Adverse Effect" shall mean a material adverse effect on the condition (financial or otherwise), properties, business or results of operations of the Company and its subsidiaries, taken as a whole other than any effect arising from or relating to (A) general economic conditions, (B) the negotiation, execution, announcement or performance of this Agreement or the consummation of the transactions contemplated hereunder or (C) any change in the Company's share price or trading volume in and of itself (but not excluding the underlying cause of any such change pursuant to this clause (C)).
 
4.2      Authorized Capital Stock.  The Company had duly authorized and validly issued outstanding Ordinary Shares as set forth in the Company's Annual Report on Form 20-F for the year ended December 31, 2016, filed with the Commission (the "2016 Annual Report"); the issued and outstanding Ordinary Shares of the Company have been duly authorized and validly issued, are fully paid and nonassessable, have been issued in compliance in all material respects with all Israeli, federal and state securities laws, were not issued in violation of or subject to any preemptive rights or other rights to subscribe for or purchase securities, and conform in all material respects to the description thereof contained in the 2016 Report and other filings with the Commission since the filing of the 2016 Annual Report (together, the "SEC Documents").  Except as described in the SEC Documents and except for shares issuable under this Agreement, the Company does not have outstanding any options to purchase, or any preemptive rights or other rights to subscribe for or to purchase, any securities or obligations convertible into, or any contracts or commitments to issue or sell, shares of its capital stock or any such options, rights, convertible securities or obligations.
 
3

4.3      Issuance, Sale and Delivery of the Shares.  The Shares have been duly authorized and, when issued, delivered and paid for in the manner set forth in this Agreement, will be validly issued, fully paid and nonassessable, and will conform in all material respects to the description thereof set forth in the SEC Documents.
 
4.4      Due Execution, Delivery and Performance of the Agreements.  The Company has full legal right, corporate power and authority to enter into this Agreement and perform the transactions contemplated hereby.  This Agreement has been duly authorized, executed and delivered by the Company.  This Agreement constitutes a legal, valid and binding agreement of the Company, enforceable against the Company in accordance with its terms, except as enforceability may be limited by applicable bankruptcy, insolvency, reorganization, moratorium or other laws of general application relating to or affecting the enforcement of creditors' rights and the application of equitable principles relating to the availability of remedies, may be limited by Israeli, U.S. federal or state securities law or the public policy underlying such laws.
 
SECTION 5.      Representations, Warranties and Covenants of the Purchasers.  Each Purchaser represents and warrants severally and not jointly to, and covenants with, the Company that:
 
5.1      Experience.  (i) Each Purchaser is knowledgeable, sophisticated and experienced in financial and business matters, in making, and is qualified to make, decisions with respect to investments in shares representing an investment decision like that involved in the purchase of the Shares, including investments in securities issued by the Company and comparable entities, and each Purchaser has undertaken an independent analysis of the merits and the risks of an investment in the Shares, based on such Purchaser's own financial circumstances; (ii) each Purchaser has had the opportunity to request, receive, review and consider all information it deems relevant in making an informed decision to purchase the Shares and to ask questions of, and receive answers from, the Company concerning such information; (iii) each Purchaser is acquiring the Shares in the ordinary course of his business and for his own account for investment only and with no present intention of distributing any of such Shares or any arrangement or understanding with any other persons regarding the distribution of such Shares; (iv) each Purchaser will not, directly or indirectly, offer, sell, pledge, transfer or otherwise dispose of (or solicit any offers to buy, purchase or otherwise acquire or take a pledge of) any of the Shares, nor will each Purchaser engage in any short sale that results in a disposition of any of the Shares by such Purchaser, except in compliance with the Securities Act and the rules and regulations promulgated thereunder and any applicable state securities or "blue sky" laws, including the laws of the State of Israel, if applicable; and (vi) each Purchaser has had an opportunity to discuss this investment with representatives of the Company and ask questions of them.
 
5.2      Knowledge of the Company. Each Purchaser is familiar with the business, operations, management, assets and liabilities of the Company and its subsidiaries (including, for the removal of any doubt, the operations of Vexigo), and has had an opportunity to ask questions of, and receive answers from, the Company and its management concerning the terms of this Agreement and the condition of the Company and its subsidiaries, and to obtain any other information which the Purchaser requested with respect to the Company, its subsidiaries and the Purchaser's investment in the Company.
 
4

5.3      Reliance on Exemptions.  Each Purchaser understands that the Shares are being offered and sold to it in reliance upon specific exemptions from the registration requirements of the Securities Act, the rules and regulations thereunder and where applicable state securities or "blue sky" laws and that the Company is relying upon the truth and accuracy of, and each Purchaser's compliance with, the representations, warranties, agreements, acknowledgments and understandings of each Purchaser set forth herein in order to determine the availability of such exemptions and the eligibility of each Purchaser to acquire the Shares.
 
5.4      Confidentiality.  Each Purchaser agrees to keep confidential all information concerning this private placement.  The Purchasers are prohibited from reproducing or distributing this Agreement or any other offering materials or other information provided by the Company in connection with each Purchaser's consideration of its investment in the Company, in whole or in part, or divulging or discussing any of their contents, except to its financial, investment or legal advisors in connection with its proposed investment in the Shares.  Further, each Purchaser understands that the existence and nature of all conversations, if any, regarding the Company and this offering must be kept strictly confidential.
 
5.5      Investment Decision.  Each Purchaser understands that nothing in the Agreement or any other materials presented to the Purchasers in connection with the purchase and sale of the Shares constitutes legal, tax or investment advice.  Each Purchaser has consulted such legal, tax and investment advisors as it, in its sole discretion, has deemed necessary or appropriate in connection with his purchase of the Shares.  The Purchasers are not purchasing the Shares as a result of any advertisement, article, notice or other communication regarding the Shares published in any newspaper, magazine or similar media or broadcast over television or radio or any other general solicitation or general advertisement.
 
5.6      Risk of Loss.  Each Purchaser understands that its investment in the Shares involves a significant degree of risk, including a risk of total loss of such Purchaser's investment, and each Purchaser has full cognizance of and understands all of the risk factors related to such Purchaser's purchase of the Shares, including, but not limited to, those set forth under the caption "Risk Factors" in the 2016 Annual Report.  Each Purchaser understands that the market price of the Company's Ordinary Shares has been volatile and that no representation is being made as to the future value of the Ordinary Shares.
 
5

5.7      Legend.  Each Purchaser understands that, until such time as the Shares may be sold pursuant to Rule 144 under the Securities Act without any restriction as to the number of securities as of a particular date that can then be immediately sold, the Shares will bear a restrictive legend in substantially the following form:
 
"THE SHARES EVIDENCED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT"), OR THE SECURITIES LAWS OF ANY STATE OR OTHER JURISDICTION.  THE SHARES MAY NOT BE OFFERED, SOLD, PLEDGED OR OTHERWISE TRANSFERRED EXCEPT (1) PURSUANT TO AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OR (2) PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT, IN EACH CASE IN ACCORDANCE WITH ALL APPLICABLE STATE SECURITIES LAWS AND THE SECURITIES LAWS OF OTHER JURISDICTIONS AS EVIDENCED BY A LEGAL OPINION OF COUNSEL REASONABLY ACCEPTABLE TO THE COMPANY TO SUCH EFFECT, THE SUBSTANCE OF WHICH SHALL BE REASONABLY ACCEPTABLE TO THE COMPANY."
 
5.8      Stop Transfer.  The certificates representing the Shares will be subject to a stop transfer order with the Company's transfer agent.
 
5.9      Residency.  Each Purchaser resides in and is a citizen of the country and state written opposite its name in Schedule 1.
 
5.10    Short Sales.  Since the time each Purchaser first learned  about the offering of the Shares and the transaction contemplated hereby, each such Purchaser has not taken, and prior to the public announcement of the transaction to be made after the Closing each such Purchaser shall not take, any action that has caused or will cause such Purchaser to have, directly or indirectly, sold or agreed to sell any of the Company's Ordinary Shares, effected any short sale, whether or not against the box, established any "put equivalent position" (as defined in Rule 16a-1(h) under the Exchange Act) with respect to the Ordinary Shares, granted any other right (including, without limitation, any put or call option) with respect to the Ordinary Shares or with respect to any security that includes, relates to or derived any significant part of its value from the Ordinary Shares.
 
5.11    Disclosure.  Each Purchaser acknowledges and agrees that the Company does not make nor has made any representations or warranties with respect to the transactions contemplated hereby other than those specifically set forth in Section 4.
 
6

SECTION 6.      Notices:  All notices, requests, consents and other communications hereunder shall be in writing, shall be mailed by first-class registered or certified airmail, e-mail, confirmed facsimile or nationally recognized overnight express courier postage prepaid, and shall be deemed given on the earliest of (a) the next Business Day after the date of transmission, if such notice or communication is delivered via facsimile with confirmation of receipt at the facsimile number set forth below prior to 5:00 p.m. (Israel time) on a Trading Day, (b) two Trading Days after the date of transmission, if such notice or communication is delivered via facsimile with confirmation of receipt at the facsimile number set forth on the signature pages attached hereto on a day that is not a Trading Day or later than 5:00 p.m. (Israel time) on any Trading Day, (c) the second Trading Day following the date of mailing (fifth Trading Day if sent internationally), if sent by a nationally recognized overnight courier service in the United States, or (d) upon actual receipt by the party to whom such notice is required to be given, and shall be delivered as addressed as follows:
 
if to the Purchasers:   to the addresses set forth on Schedule 1
 
if to the Company:
 
 
Mer Telemanagement Solutions Ltd.
14 Hatidhar Street
Ra'anana 4366516, Israel
Attn: Alon Mualem, Chief Financial Officer
 
or such other address with respect to a party as such party shall notify each other party in writing as above provided.
 
SECTION 7.      Changes.  This Agreement may not be modified or amended except pursuant to an instrument in writing signed by the Company and the Purchasers.
 
SECTION 8.      Headings.  The headings of the various sections of this Agreement have been inserted for convenience of reference only and shall not be deemed to be part of this Agreement.
 
SECTION 9.      Severability.  In case any provision contained in this Agreement should be invalid, illegal or unenforceable in any respect, the validity, legality and enforceability of the remaining provisions contained herein shall not in any way be affected or impaired thereby.
 
SECTION 10.     Governing Law; Jurisdiction.  This Agreement is to be construed in accordance with and governed by the laws of the State of Israel (without regard to conflict of law principles).  Each of the parties hereto submits to the exclusive jurisdiction of the competent court in Israel for purposes of all legal proceedings arising out of or relating to this Agreement and the transactions contemplated hereby.
 
SECTION 11.     Counterparts.  This Agreement may be executed in counterparts, each of which shall constitute an original, but all of which, when taken together, shall constitute but one instrument, and shall become effective when one or more counterparts have been signed by each party hereto and delivered to the other parties.  Facsimile signatures shall be deemed original signatures.
 
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SECTION 12.      Entire Agreement.  This Agreement and the instruments referenced herein contain the entire understanding of the parties with respect to the matters covered herein and therein and, except as specifically set forth herein or therein, neither the Company nor any Purchaser makes any representation, warranty, covenant or undertaking with respect to such matters.  Each party expressly represents and warrants that it is not relying on any oral or written representations, warranties, covenants or agreements outside of this Agreement.
 
SECTION 13.      Fees and Expenses.  Except as set forth herein, each party hereto shall pay its respective fees and expenses related to the transactions contemplated by this Agreement.
 
SECTION 14.      Further Assurances.  Each party agrees to cooperate fully with the other parties and to execute such further instruments, documents and agreements and to give such further written assurance as may be reasonably requested by any other party to evidence and reflect the transactions described herein and contemplated hereby and to carry into effect the intents and purposes of this Agreement.
 
SECTION 15.       Construction. (a) For purposes of this Agreement, whenever the context requires:  the singular number shall include the plural, and vice versa; the masculine gender shall include the feminine and neuter genders; the feminine gender shall include the masculine and neuter genders; and the neuter gender shall include the masculine and feminine genders.
 
(b)      The parties hereto agree that any rule of construction to the effect that ambiguities are to be resolved against the drafting party shall not be applied in the construction or interpretation of this Agreement.
 
(c)      As used in this Agreement, the words "include" and "including," and variations thereof, shall not be deemed to be terms of limitation, but rather shall be deemed to be followed by the words "without limitation."
 
(d)      Except as otherwise indicated, all references in this Agreement to "Sections," "Schedules" and "Exhibits" are intended to refer to Sections of this Agreement and Schedules and Exhibits to this Agreement.  The term "Business Day" means any day other than Saturday or other day on which commercial banks in Tel Aviv, Israel are authorized or required by law to remain closed.  The term "Trading Day" means any day on which the Company's Ordinary Shares are traded on the NASDAQ Capital Market, or, if the NASDAQ Capital Market is not the principal trading market for the Company's Ordinary Shares, then on the principal securities exchange or securities market on which the Ordinary Shares are then traded.
 
[Signature Page to Follow]
 
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IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly authorized representatives as of the day and year first above written.
 
 
Mer Telemanagement Solutions Ltd.
 
 
 
By:
    
   
Name:
Alon Mualem
 
   
Title:
Chief Financial Officer
 

Purchasers:

     
Haim Mer
 
Roger Challen
     
Lior Salansky
 
Tzvi Friedman
     
David Susan
 
Kobi Ram
     
Yossi Levi
   
 
[Signature Page to Share Purchase Agreement July 2017]
 
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SCHEDULE 1
 
 
Name and Address
 
Number of Shares
   
Aggregate Purchase Price (US$)
 
Haim Mer
   
225,904
   
US$150,000
 
Lior Salansky
   
75,301
   
US$50,000
 
Roger Challen
   
225,904
   
US$150,000
 
Tzvi Friedman
   
18,825
   
US$12,500
 
David Susan
   
18,825
   
US$12,500
 
Kobi Ram
   
18,825
   
US$12,500
 
Yossi Levi
   
18,825
   
US$12,500
 
Total
   
602,409
   
US$400,000
 

 
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