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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 UZ0srHd3+tBKb3M6mRk2Ig==

<SEC-DOCUMENT>0001179110-04-018775.txt : 20040927
<SEC-HEADER>0001179110-04-018775.hdr.sgml : 20040927
<ACCEPTANCE-DATETIME>20040927181043
ACCESSION NUMBER:		0001179110-04-018775
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040917
FILED AS OF DATE:		20040927
DATE AS OF CHANGE:		20040927

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			OBIE MEDIA CORP
		CENTRAL INDEX KEY:			0001025169
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				930966515
		STATE OF INCORPORATION:			OR
		FISCAL YEAR END:			1130

	BUSINESS ADDRESS:	
		STREET 1:		4211 W 11TH AVE
		CITY:			EUGENE
		STATE:			OR
		ZIP:			97402
		BUSINESS PHONE:		5416868400

	MAIL ADDRESS:	
		STREET 1:		4211 W 11TH AVE
		CITY:			EUGENE
		STATE:			OR
		ZIP:			97402

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			LAMAR ADVERTISING CO/NEW
		CENTRAL INDEX KEY:			0001090425
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21623
		FILM NUMBER:		041047970

	BUSINESS ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5551 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808
		BUSINESS PHONE:		2259261000

	MAIL ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5551 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808

	FORMER NAME:	
		FORMER CONFORMED NAME:	LAMAR NEW HOLDING CO
		DATE OF NAME CHANGE:	19990716
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>FORM 3 -
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2004-09-17</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001025169</issuerCik>
        <issuerName>OBIE MEDIA CORP</issuerName>
        <issuerTradingSymbol>OBIE</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001090425</rptOwnerCik>
            <rptOwnerName>LAMAR ADVERTISING CO/NEW</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>5551 CORPORATE BOULEVARD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BATON ROUGE</rptOwnerCity>
            <rptOwnerState>LA</rptOwnerState>
            <rptOwnerZipCode>70808</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle></officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Lamar Advertising Company (&quot;Lamar&quot;) has entered into a Voting Agreement with Brian B. Obie, the Chairman, President and Chief Executive Officer of Obie Media Corporation (the &quot;Issuer&quot;) pursuant to which Mr. Obie will vote, at a special meeting of the shareholders of the Issuer, at least 1,653,147 shares of the Issuer's common stock in favor of the adoption of the Agreement and Plan of Merger between the Issuer and Lamar, dated as of September 17, 2004. Lamar disclaims beneficial ownership of these shares and this report shall not be deemed an admission that Lamar is the beneficial owner of the securities for Section 16 or for any other purpose.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: /s/ Keith A. Istre, Treasurer and Chief Financial Officer</signatureName>
        <signatureDate>2004-09-27</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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