X0201 4 2004-03-31 0001024787 MODEM MEDIA INC MMPT 0001171706 ALLEN ROBERT C II 230 EAST AVENUE NORWALK CT 06855 1 0 0 0 Common Stock 2004-03-31 4 S 0 6000 6.44 D 60778 D Common Stock 2004-03-31 4 S 0 2000 6.43 D 58778 D Common Stock 2004-03-31 4 S 0 1000 6.41 D 57778 D Common Stock 2004-03-31 4 S 0 4000 6.39 D 53778 D Common Stock 2004-03-31 4 S 0 2100 6.38 D 51678 D Common Stock 2004-03-31 4 S 0 4000 6.36 D 47678 D Common Stock 2004-03-31 4 S 0 2000 6.35 D 45678 D Common Stock 2004-03-31 4 S 0 2000 6.33 D 43678 D Common Stock 2004-03-31 4 S 0 2000 6.32 D 41678 D Common Stock 2004-03-31 4 S 0 8000 6.31 D 33678 D Common Stock 2004-03-31 4 S 0 5000 6.30 D 28678 D Common Stock 2004-03-31 4 S 0 2000 6.29 D 26678 D Common Stock 2004-03-31 4 S 0 1000 6.28 D 25678 D Common Stock 2004-03-31 4 S 0 3000 6.27 D 22678 D Common Stock 2004-03-31 4 S 0 4000 6.26 D 18678 D Common Stock 2004-03-31 4 S 0 6000 6.25 D 12678 D The Reporting Shares were sold pursuant to a sales plan agreement entered by the Reporting Person and Morgan Stanley & Co. Incorporated made effective November 24, 2003, which complies with the requirements of Rule 10b-5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. Sloane Levy, Attorney-in-Fact 2004-04-01