X0101 42003-07-17 0001024787 MODEM MEDIA INC MMPT 0001171706 ALLEN ROBERT C II 1001Temporary, Part-Time EmployeeCommon Stock2003-07-172003-07-174S026003.60D327478DCommon Stock2003-07-172003-07-174S024003.61D325078DCommon Stock2003-07-172003-07-174S015003.65D323578DCommon Stock2003-07-172003-07-174S05003.72D323078DThe Reporting Shares were sold pursuant to a sales plan agreement entered by the Reporting Person and Morgan Stanley & Co. Incorporated made effective November 5, 2002, which complies with the requirements of Rule 10b-5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.Sloane Levy Attorney-in-Fact2003-07-17