X0101 42003-05-06 0001024787 MODEM MEDIA INC mmpt0001171706 ALLEN ROBERT C II 1001Temporary, Part-Time EmployeeCommon Stock2003-05-062003-05-064S020002.75D449078DCommon Stock2003-05-062003-05-064S017002.85D447378DCommon Stock2003-05-062003-05-064S010002.87D446378DCommon Stock2003-05-062003-05-064S030002.88D443378DCommon Stock2003-05-062003-05-064S0151002.9D428278DCommon Stock2003-05-062003-05-064S05002.91D427778DCommon Stock2003-05-062003-05-064S06002.93D427178DCommon Stock2003-05-062003-05-064S041003D423078DThe Reporting Shares were sold pursuant to a sales plan agreement entered by the Reporting Person and Morgan Stanley & Co. Incorporated made effective November 5, 2002, which complies with the requirements of Rule 10b-5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.Sloane Levy, Attorney-in-Fact2003-05-06