CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
Dec. 31, 2014	Dec. 31, 2013
Revenues:
Lead fees	$ 100,744us-gaap_SalesRevenueServicesNet	$ 74,732us-gaap_SalesRevenueServicesNet
Advertising	4,171us-gaap_AdvertisingRevenue	3,289us-gaap_AdvertisingRevenue
Other revenues	1,363us-gaap_OtherSalesRevenueNet	340us-gaap_OtherSalesRevenueNet
Total revenues	106,278us-gaap_Revenues	78,361us-gaap_Revenues
Cost of revenues (excludes depreciation of $28 in 2014 and $76 in 2013)	64,465us-gaap_CostOfServices	47,915us-gaap_CostOfServices
Gross profit	41,813us-gaap_GrossProfit	30,446us-gaap_GrossProfit
Operating expenses:
Sales and marketing	14,404us-gaap_SellingAndMarketingExpense	9,612us-gaap_SellingAndMarketingExpense
Technology support	8,014	7,303
General and administrative	11,538us-gaap_GeneralAndAdministrativeExpense	9,554us-gaap_GeneralAndAdministrativeExpense
Depreciation and amortization	1,858	1,450
Litigation settlements	(143)	(316)
Total operating expenses	35,671us-gaap_OperatingExpenses	27,603us-gaap_OperatingExpenses
Operating income	6,142us-gaap_OperatingIncomeLoss	2,843us-gaap_OperatingIncomeLoss
Interest and other income (expense), net	(694)us-gaap_NonoperatingIncomeExpense	237us-gaap_NonoperatingIncomeExpense
Income tax provision (benefit)	2,037us-gaap_IncomeTaxExpenseBenefit	(35,064)us-gaap_IncomeTaxExpenseBenefit
Net income and comprehensive income	$ 3,411us-gaap_NetIncomeLoss	$ 38,144us-gaap_NetIncomeLoss
Basic income per common share (in dollars per share)	$ 0.38us-gaap_EarningsPerShareBasic	$ 4.29us-gaap_EarningsPerShareBasic
Diluted income per common share (in dollars per share)	$ 0.32us-gaap_EarningsPerShareDiluted	$ 3.61us-gaap_EarningsPerShareDiluted

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