<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
<headerData>
<submissionType>SCHEDULE 13G</submissionType>
<filerInfo>
<filer>
<filerCredentials>
<cik>0000313028</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>



</filerInfo>
</headerData>
<formData>
<coverPageHeader>
<securitiesClassTitle>COMMON STOCK</securitiesClassTitle>
<eventDateRequiresFilingThisStatement>12/31/2024</eventDateRequiresFilingThisStatement>
<issuerInfo>
<issuerCik>0001023128</issuerCik>
<issuerName>LITHIA MOTORS INC</issuerName>
<issuerCusip>536797103</issuerCusip>
<issuerPrincipalExecutiveOfficeAddress>
<com:street1>150 North Bartlett Street</com:street1>
<com:city>Medford</com:city>
<com:stateOrCountry>OR</com:stateOrCountry>
<com:zipCode>97501</com:zipCode>
</issuerPrincipalExecutiveOfficeAddress>
</issuerInfo>
<designateRulesPursuantThisScheduleFiled>
<designateRulePursuantThisScheduleFiled>Rule 13d-1(b)</designateRulePursuantThisScheduleFiled>
</designateRulesPursuantThisScheduleFiled>
</coverPageHeader>
<coverPageHeaderReportingPersonDetails>

<reportingPersonName>BARROW HANLEY MEWHINNEY &amp; STRAUSS LLC</reportingPersonName>
<citizenshipOrOrganization>DE</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>1101648</soleVotingPower>
<sharedVotingPower>506485</sharedVotingPower>
<soleDispositivePower>1608133</soleDispositivePower>
<sharedDispositivePower>0</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1608133</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>6.04</classPercent>
<typeOfReportingPerson>IA</typeOfReportingPerson>
</coverPageHeaderReportingPersonDetails>
<items>
<item1>
<issuerName>LITHIA MOTORS INC</issuerName>
<issuerPrincipalExecutiveOfficeAddress>150 North Bartlett Street, Medford, Oregon, 97501</issuerPrincipalExecutiveOfficeAddress>
</item1>
<item2>
<filingPersonName>Barrow Hanley Global Investors</filingPersonName>
<principalBusinessOfficeOrResidenceAddress>2200 Ross Avenue, 31st Floor&#13;
Dallas, TX 75201-2761</principalBusinessOfficeOrResidenceAddress>
<citizenship>Delaware LLC</citizenship>
</item2>
<item3>
<notApplicableFlag>N</notApplicableFlag>
<typeOfPersonFiling>IA</typeOfPersonFiling>
</item3>
<item4>
<amountBeneficiallyOwned>1608133</amountBeneficiallyOwned>
<classPercent>6.04</classPercent>
<numberOfSharesPersonHas>
<solePowerOrDirectToVote>1101648</solePowerOrDirectToVote>
<sharedPowerOrDirectToVote>506485</sharedPowerOrDirectToVote>
<solePowerOrDirectToDispose>1608133</solePowerOrDirectToDispose>
<sharedPowerOrDirectToDispose>0</sharedPowerOrDirectToDispose>
</numberOfSharesPersonHas>
</item4>
<item5>
<notApplicableFlag>Y</notApplicableFlag>
</item5>
<item6>
<notApplicableFlag>N</notApplicableFlag>
<ownershipMoreThan5PercentOnBehalfOfAnotherPerson>The right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the common stock is held by certain clients of the reporting person, none of which has such right or power with respect to five percent or more of the common stock.</ownershipMoreThan5PercentOnBehalfOfAnotherPerson>
</item6>
<item7>
<notApplicableFlag>Y</notApplicableFlag>
</item7>
<item8>
<notApplicableFlag>Y</notApplicableFlag>
</item8>
<item9>
<notApplicableFlag>Y</notApplicableFlag>
</item9>
<item10>
<notApplicableFlag>N</notApplicableFlag>
<certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.</certifications>
</item10>
</items>
<signatureInformation>
<reportingPersonName>BARROW HANLEY MEWHINNEY &amp; STRAUSS LLC</reportingPersonName>
<signatureDetails>
<signature>Hannah Ackels</signature>
<title>Hannah Ackels, CCO</title>
<date>02/14/2025</date>
</signatureDetails>
</signatureInformation>
</formData>
</edgarSubmission>
