AZTECA AMERICA ANNOUNCES THE ADDITION OF
                     AFILLIATES IN DALLAS AND CORPUS CHRISTI

                         --TOTAL CLEARANCE EXCEEDS 73%--
            --AZTECA AMERICA'S SIGNAL NOW REACHES SIX TEXAS MARKETS--

FOR IMMEDIATE RELEASE

      MEXICO CITY,  JANUARY 19, 2004--TV Azteca,  S.A. de C.V. (NYSE:  TZA; BMV:
TVAZTCA),  one of the two  largest  producers  of  Spanish  language  television
programming in the world,  announced  today that Azteca  America,  the company's
wholly-owned  broadcasting  network  focused on the U.S.  Hispanic  market,  has
increased  its  coverage  to  73% of  Hispanic  households  by  adding  two  new
affiliates  in Dallas and Corpus  Christi,  Texas.  The  additions  increase the
network's coverage to 33 markets.

      With the addition of KODF-TV/Channel  26 in Dallas and  KYDF-TV/Channel 64
in Corpus  Christi,  Azteca  America  continues its growth in key U.S.  Hispanic
markets.  In  addition,  the Corpus  Christi  affiliate  is on Channel 22 of the
Grande Cable system. This brings the number of affiliates to six in Texas, which
is a second to California in number of affiliates.

      "Passing  the 70%  clearance  mark is  another  milestone  in our  dynamic
buildout," said Luis J. Echarte, president and CEO of Azteca America. "Thanks to
our newest affiliate, we are now in 13 of the top 15 Hispanic markets."

      The two new affiliates are added to Azteca America's 31 existing  markets,
which include Los Angeles, New York, Miami,  Houston,  Chicago, San Antonio, San
Francisco-Oakland-San  Jose, Phoenix,  Albuquerque,  San Diego,  Fresno-Visalia,
Sacramento-Stockton-Modesto,   Denver,  Orlando,   Austin,  Tucson,  Las  Vegas,
Monterey-Salinas, Bakersfield, West Palm Beach-Ft. Pierce, Salt Lake City, Santa
Barbara,  Palm  Springs,  Naples-Ft.  Myers,  Yakima-Pascoe-Richland,   Wichita,
Oklahoma City, Reno, Victoria, Charleston and Chattanooga.

Further information can be found at the network's new corporate
website:  www.aztecaamerica.com/corporate.



COMPANY PROFILE

      TV  Azteca  is  one of the  two  largest  producers  of  Spanish  language
television programming in the world, operating two national television networks,
Azteca 13 and Azteca 7, through 554 owned  transmitters  across the country.  TV
Azteca  affiliates  include Azteca America Network,  a new broadcast  television
network  focused on the rapidly  growing US Hispanic;  Unefon,  a Mexican mobile
telephony  operator  focused on the mass  market;  and  Todito.com,  an Internet
portal for North American Spanish speakers.

      Except for  historical  information,  the matters  discussed in this press
release are  forward-looking  statements  and are  subject to certain  risks and
uncertainties  that could cause actual results to differ  materially  from those
projected.  Risks that may affect TV Azteca are  identified in its Form 20-F and
other filings with the US Securities and Exchange Commission.

                               INVESTOR RELATIONS:

              BRUNO RANGEL                           OMAR AVILA
             5255-3099-9167                        5255-3099-0041
        jrangelk@tvazteca.com.mx               oavila@tvazteca.com.mx


                                MEDIA RELATIONS:

                                 IN LOS ANGELES

                          ANNE BURKHIMER OR SONIA PENA
                                 Weber Shandwick
                                 310-407-6568 or
                                  310-407-6589
             aburkhimer@webershandwick.com, spena@webershandwick.com


                                 IN MEXICO CITY

                        DANIEL MCCOSH OR TRISTAN CANALES
                             (011)5255-3099-0059 or
                                 5255-3099-1441
                dmccosh@tvazteca.com.mx, tcanales@tvazteca.com.mx