INCOME TAXES - Deferred tax (Details) - USD ($)	Dec. 31, 2024	Dec. 31, 2023
Deferred tax assets:
Accruals and advances	$ 16,318,000	$ 12,470,000
Stock-based compensation	7,373,000	6,013,000
Accruals for chargebacks and returns	23,427,000	17,358,000
Inventories	5,234,000	4,569,000
Intangible assets	0	40,193,000
Net operating loss carryforwards	27,254,000	2,900,000
Capitalized research expenditures	19,836,000	11,294,000
Interest expense carryforwards	6,400,000	5,132,000
Debt instruments	9,590,000	0
Other assets	5,305,000	2,318,000
Total deferred tax assets	120,737,000	102,247,000
Deferred tax liabilities:
Depreciation	(6,710,000)	(5,658,000)
Intangible assets	(12,537,000)	0
Other liabilities	(6,934,000)	(5,440,000)
Total deferred tax liabilities	(26,181,000)	(11,098,000)
Valuation allowance	(9,450,000)	(438,000)
Deferred tax assets, net of deferred tax liabilities and valuation allowance	$ 85,106,000	$ 90,711,000