INCOME TAXES - Effective rate (Details)	12 Months Ended
	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
Income Tax Disclosure [Abstract]
US Federal statutory rate	21.00%	21.00%	21.00%
State taxes, net of Federal benefit	2.50%	4.80%	3.20%
Foreign taxes	(3.00%)	0.00%	0.10%
Change in valuation allowance	(6.70%)	0.00%	0.00%
Stock-based compensation	(6.50%)	10.80%	(1.40%)
Non-deductible costs	(8.80%)	2.10%	(0.50%)
Change in state apportionment factors, state and foreign rates	4.00%	(11.80%)	(0.10%)
Research and experimentation and charitable credits	14.10%	(19.00%)	1.40%
Transfer pricing and other	0.00%	(2.40%)	(0.10%)
Effective income tax rate	16.60%	5.50%	23.60%