<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001778431</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001021561</issuerCik>
      <issuerName>NU SKIN ENTERPRISES, INC.</issuerName>
      <secFileNumber>001-12421</secFileNumber>
      <issuerAddress>
        <com:street1>75 WEST CENTER ST</com:street1>
        <com:street2>ATTN: GREGORY BELLISTON</com:street2>
        <com:city>PROVO</com:city>
        <com:stateOrCountry>UT</com:stateOrCountry>
        <com:zipCode>84601</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>801-345-1000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Nathanson Laura</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>William Blair and Company LLC</name>
        <address>
          <com:street1>150 N Riverside Plaza</com:street1>
          <com:city>Chicago</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60606</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>2676</noOfUnitsSold>
      <aggregateMarketValue>19160.00</aggregateMarketValue>
      <noOfUnitsOutstanding>49497715</noOfUnitsOutstanding>
      <approxSaleDate>05/11/2026</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>04/30/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Payment for Services Rendered</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>NU SKIN</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3811</amountOfSecuritiesAcquired>
      <paymentDate>04/30/2024</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Class A</securitiesClassTitle>
      <acquiredDate>05/29/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Payment for Services Rendered</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>NU SKIN</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>11330</amountOfSecuritiesAcquired>
      <paymentDate>05/29/2025</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>05/11/2026</noticeDate>
      <signature>Carmen Zamores as a duly authorized representative of National Financial Services LLC, as attorney-in-fact for Nathanson Laura</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
