Segment Information

6 Months Ended

Jun. 30, 2025

Segment Information [Abstract]

Segment Information

11. Segment Information

The Company reports revenue from nine segments, consisting of its seven geographic Nu Skin segments—Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, and Hong Kong/Taiwan—and two Rhyz segments—Manufacturing and Rhyz Other. The Nu Skin Other category includes miscellaneous corporate revenue and related adjustments. The Rhyz Other segment includes two operating segments that are aggregated into one reporting segment and includes other investments by our Rhyz business arm. The Chief Executive Officer is the chief operating decision maker (“CODM”). These segments reflect the way the CODM evaluates the Company’s business performance and allocates resources. Reported revenue includes only the revenue generated by sales to external customers.

Profitability by segment as determined under US GAAP is driven primarily by the Company’s transfer pricing policies. Segment contribution, which is the Company’s segment profitability metric presented in the table below, excludes certain intercompany charges, specifically royalties, license fees, transfer pricing, discrete charges and other miscellaneous items. These charges have been included in Corporate and other expenses. Corporate and other expenses also include costs related to the Company’s executive and administrative offices, information technology, research and development, and marketing and supply chain functions not recorded at the segment level.

The accounting policies of the segments are the same as those described in Note 2, “Summary of Significant Accounting Policies.” The Company evaluates the performance of its segments based on segment contribution. Each segment records direct expenses related to its employees and its operations.

Summarized financial information for the Company’s reportable segments is shown in the following tables. Asset information is not reviewed or included with the Company’s internal management reporting. Therefore, the Company has not disclosed asset information for each reportable segment.

	Three Months Ended June 30, 2025
	Nu Skin																					Rhyz
	Americas			Southeast Asia/ Pacific			Mainland China			Japan			Europe & Africa			South Korea			Hong Kong/ Taiwan			Manufacturing (1)			Rhyz Other				Total Segments
Revenue		$	72,946		$	50,834		$	53,224		$	44,550		$	37,328		$	34,068		$	27,527		$	60,400		$	4,834			$	385,711
Cost of sales			18,401			12,025			9,800			9,035			9,531			7,058			4,662			46,963			1,085				118,560
Other segment items (2)			37,729			26,587			28,967			23,562			21,877			16,934			14,536			9,737			3,886				183,815
Segment contribution		$	16,816		$	12,222		$	14,457		$	11,953		$	5,920		$	10,076		$	8,329		$	3,700		$	(137	)		$	83,336

	Three Months Ended June 30, 2024
	Nu Skin																					Rhyz
	Americas			Southeast Asia/ Pacific			Mainland China			Japan			Europe & Africa			South Korea			Hong Kong/ Taiwan			Manufacturing (1)			Rhyz Other				Total Segments
Revenue		$	84,935		$	60,341		$	64,710		$	42,587		$	40,714		$	44,119		$	33,846		$	51,473		$	16,360			$	439,085
Cost of sales			22,074			16,469			11,394			8,617			10,627			8,864			6,588			40,687			2,406				127,726
Other segment items (2)			45,482			33,166			39,943			22,266			24,682			21,932			18,844			9,029			19,427				234,771
Segment contribution		$	17,379		$	10,706		$	13,373		$	11,704		$	5,405		$	13,323		$	8,414		$	1,757		$	(5,473	)		$	76,588

	Six Months Ended June 30, 2025
	Nu Skin																					Rhyz
	Americas			Southeast Asia/ Pacific			Mainl and China			Japan			Europe & Africa			South Korea			Hong Kong/ Taiwan			Manufacturing (1)			Rhyz Other				Total Segments
Revenue		$	142,004		$	103,006		$	100,999		$	87,315		$	70,349		$	66,583		$	55,974		$	115,690		$	7,752			$	749,672
Cost of sales			36,167			25,024			18,788			17,789			17,905			13,499			9,714			91,938			2,374				233,198
Other segment items (2)			73,274			53,610			57,202			45,719			41,862			32,256			28,241			18,273			7,895				358,332
Segment contribution		$	32,563		$	24,372		$	25,009		$	23,807		$	10,582		$	20,828		$	18,019		$	5,479		$	(2,517	)		$	158,142

	Six Months Ended June 30, 2024
	Nu Skin																					Rhyz
	Americas			Southeast Asia/ Pacific			Mainland China			Japan			Europe & Africa			South Korea			Hong Kong/ Taiwan			Manufacturing (1)			Rhyz Other				Total Segments
Revenue		$	159,966		$	120,406		$	125,777		$	86,823		$	82,987		$	85,082		$	64,312		$	101,775		$	28,591			$	855,719
Cost of sales			41,420			31,642			21,976			17,324			22,747			17,061			12,233			79,528			5,027				248,958
Other segment items (2)			86,191			66,974			78,175			45,789			51,559			42,515			36,298			18,523			34,979				461,003
Segment contribution		$	32,355		$	21,790		$	25,626		$	23,710		$	8,681		$	25,506		$	15,781		$	3,724		$	(11,415	)		$	145,758

(1) The Manufacturing segment had $8.6 million and $9.0 million of intersegment revenue for the three months ended June 30, 2025 and 2024, respectively, and $17.5 million and $17.6 million for the six months ended June 30, 2025 and 2024, respectively. Intersegment revenue is eliminated in the consolidated financial statements, as well as the reported segment revenue in the table above.

(2) Other segment items primarily include selling expenses and general and administrative expenses.

	Three Months Ended June 30,							Six Months Ended June 30,
	2025			2024				2025			2024
Total segment revenue		$	385,711		$	439,085			$	749,672		$	855,719
Core Nu Skin adjustment			427			(4	)			956			668
Total revenue		$	386,138		$	439,081			$	750,628		$	856,387

	Three Months Ended June 30,						Six Months Ended June 30,
	2025			2024			2025			2024
Total segment contribution	$	83,336		$	76,588		$	158,142		$	145,758
Corporate and Other		(52,556	)		(202,145	)		(137,265	)		(262,493	)
Operating income (loss)		30,780			(125,557	)		20,877			(116,735	)
Interest expense		2,526			6,720			5,809			14,045
Gain on sale of business		—			—			176,162			—
Other income (expense), net		(843	)		629			(29,218	)		233
Income before provision for income taxes	$	27,411		$	(131,648	)	$	162,012		$	(130,547	)

Depreciation and Amortization

	Three Months Ended June 30,				Six Months Ended June 30,
(U.S. dollars in thousands)	2025		2024		2025		2024
Nu Skin
Americas	$	43	$	93	$	93	$	198
Southeast Asia/Pacific		193		174		383		423
Mainland China		2,032		2,726		4,100		5,500
Japan		58		71		115		152
South Korea		152		261		326		506
Europe & Africa		277		274		541		547
Hong Kong/Taiwan		353		318		730		897
Total Nu Skin		3,108		3,917		6,288		8,223
Rhyz
Manufacturing		3,294		3,432		6,628		6,767
Rhyz Other		370		1,966		1,282		3,852
Total Rhyz		3,664		5,398		7,910		10,619
Corporate and other		6,280		8,288		13,060		17,198
Total	$	13,052	$	17,603	$	27,258	$	36,040

Capital Expenditures

	Three Months Ended June 30,				Six Months Ended June 30,
(U.S. dollars in thousands)	2025		2024		2025		2024
Nu Skin
Americas	$	6	$	12	$	19	$	33
Southeast Asia/Pacific		79		9		79		18
Mainland China		470		1,578		948		4,267
Japan		—		23		—		21
South Korea		18		—		18		22
Europe & Africa		5		124		11		289
Hong Kong/Taiwan		52		38		120		236
Total Nu Skin		630		1,784		1,195		4,886
Rhyz
Manufacturing		988		1,115		1,662		2,464
Rhyz Other		—		434		16		1,069
Total Rhyz		988		1,549		1,678		3,533
Corporate and other		3,399		4,790		10,729		11,985
Total	$	5,017	$	8,123	$	13,602	$	20,404