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Segment Information (Tables)
12 Months Ended
Dec. 31, 2024
Segment Information [Abstract]  
Summarized Financial Information by Segment
Summarized financial information for the Company’s reportable segments is shown in the following tables. Asset information is not reviewed or included with the Company’s internal management reporting. Therefore, the Company has not disclosed asset information for each reportable segment.

   
Year Ended December 31, 2024
 
   
Nu Skin
   
Rhyz Investments
       
   
Americas
   
Southeast Asia/
Pacific
   
Mainland China
   
Japan
   
Europe & Africa
   
South Korea
   
Hong Kong/
Taiwan
   
Manufacturing (1)
    Rhyz Other    
Total Segments
 
Revenue
 
$
322,516
   
$
244,846
   
$
235,235
   
$
181,557
   
$
164,164
   
$
163,706
   
$
130,610
   
$
201,430
   
$
85,188
   
$
1,729,252
 
Cost of sales
   
83,461
     
64,950
     
44,059
     
36,852
     
42,766
     
33,600
     
24,932
     
164,145
     
14,532
     
509,297
 
Other segment items (2)
   
171,338
     
134,666
     
145,086
     
93,907
     
100,389
     
79,360
     
70,989
     
35,825
     
116,465
     
948,025
 
Segment contribution
 
$
67,717
   
$
45,230
   
$
46,090
   
$
50,798
   
$
21,009
   
$
50,746
   
$
34,689
   
$
1,460
   
$
(45,809
)
 
$
271,930
 

   
Year Ended December 31, 2023
 
   
Nu Skin
   
Rhyz Investments
   
 
   
Americas
   
Southeast Asia/
Pacific
   
Mainland China
   
Japan
   
Europe & Africa
   
South Korea
   
Hong Kong/
Taiwan
   
Manufacturing (1)
   
Rhyz Other
    Total Segments  
Revenue
 
$
398,222
   
$
267,206
   
$
298,079
   
$
207,833
   
$
192,352
   
$
236,099
   
$
153,589
   
$
181,395
   
$
35,214
   
$
1,969,989
 
Cost of sales
   
104,162
     
71,364
     
46,915
     
41,191
     
54,095
     
46,326
     
27,488
     
136,875
     
5,274
     
533,690
 
Other segment items (2)
   
215,117
     
148,099
     
188,905
     
112,566
     
119,665
     
115,682
     
85,519
     
32,199
     
50,504
     
1,068,256
 
Segment contribution
 
$
78,943
   
$
47,743
   
$
62,259
   
$
54,076
   
$
18,592
   
$
74,091
   
$
40,582
   
$
12,321
   
$
(20,564
)
 
$
368,043
 

   
Year Ended December 31, 2022
 
   
Nu Skin
   
Rhyz Investments
   
 
   
Americas
   
Southeast Asia/
Pacific
   
Mainland China
   
Japan
   
Europe & Africa
   
South Korea
   
Hong Kong/
Taiwan
   
Manufacturing (1)
   
Rhyz Other
    Total Segments  
Revenue
 
$
508,537
   
$
344,411
   
$
360,389
   
$
224,896
   
$
204,275
   
$
268,707
   
$
157,197
   
$
149,458
   
$
3,830
   
$
2,221,700
 
Cost of sales
   
135,071
     
85,986
     
60,881
     
45,070
     
60,257
     
52,531
     
31,230
     
121,455
     
     
592,481
 
Other segment items (2)
   
276,168
     
182,523
     
227,146
     
128,206
     
128,059
     
137,365
     
93,383
     
24,433
     
10,010
     
1,207,293
 
Segment contribution
 
$
97,298
   
$
75,902
   
$
72,362
   
$
51,620
   
$
15,959
   
$
78,811
   
$
32,584
   
$
3,570
 
$
(6,180
)
 
$
421,926
 

(1)
The Manufacturing segment had $40.8 million, $56.5 million and $69.2 million of intersegment revenue for the years ended December 31, 2024, 2023 and 2022, respectively.  Intersegment revenue is eliminated in the consolidated financial statements and in the table above.
(2) Other segment items primarily includes selling expenses and general and administrative expenses.
Reconciliation of Segment Revenue to Consolidated Revenue
   
Year Ended December 31,
 
   
2024
   
2023
   
2022
 
Total Segment Revenue
 
$
1,729,252
   
$
1,969,989
   
$
2,221,700
 
Core Nu Skin Adjustments
   
2,832
     
(858
)
   
3,959
 
Total Revenue
 
$
1,732,084
   
$
1,969,131
   
$
2,225,659
 
Reconciliation of Segment Contribution to Consolidated Income (Loss) Before Provision for Income Taxes
   
Year Ended December 31,
 
       2024       2023       2022  
Total Segment Contribution
 
$
271,930
   
$
368,043
   
$
421,926
 
Corporate and Other 
   
(423,515
)
   
(319,775
)
   
(311,079
)
Operating income (loss)
   
(151,585
)
   
48,268
     
110,847
 
Interest expense
   
26,409
     
25,560
     
13,493
 
Other income (expense), net
   
2,943
     
3,870
     
(8,384
)
Income (loss) before provision for income taxes
 
$
(175,051
)
 
$
26,578
   
$
88,970
 
Depreciation and Amortization and Capital Expenditures
Depreciation and Amortization

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2024
   
2023
   
2022
 
Nu Skin
                 
Americas
 
$
369
   
$
449
   
$
591
 
Southeast Asia/Pacific
   
838
     
1,062
     
1,500
 
Mainland China
   
10,644
     
11,048
     
12,177
 
Japan
   
278
     
1,327
     
1,011
 
Europe & Africa
   
1,098
     
1,093
     
854
 
South Korea
   
1,022
     
1,399
     
1,616
 
Hong Kong/Taiwan
   
1,775
     
2,614
     
3,743
 
Total Nu Skin
   
16,024
     
18,992
     
21,492
 
Rhyz
                       
Manufacturing
   
13,729
     
13,293
     
13,838
 
Rhyz Other
   
7,253
     
5,836
     
2,368
 
Total Rhyz
   
20,982
     
19,129
     
16,206
 
Total segment depreciation and amortization
    37,006       38,121       37,698  
Corporate and other
   
32,804
     
32,802
     
34,808
 
Total
 
$
69,810
   
$
70,923
   
$
72,506
 

Capital Expenditures

   
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2024
   
2023
   
2022
 
Nu Skin
                 
Americas
 
$
102
   
$
236
   
$
204
 
Southeast Asia/Pacific
   
115
     
645
     
263
 
Mainland China
   
5,701
     
20,052
     
10,692
 
Japan
   
402
     
104
     
225
 
Europe & Africa
   
412
     
411
     
1,612
 
South Korea
   
36
     
585
     
727
 
Hong Kong/Taiwan
   
610
     
1,212
     
3,338
 
Total Nu Skin
   
7,378
     
23,245
     
17,061
 
Rhyz
                       
Manufacturing
   
10,164
     
11,162
     
7,301
 
Rhyz Other
   
2,137
     
34
     
 
Total Rhyz
   
12,301
     
11,196
     
7,301
 
Total segment capital expenditures
    19,679       34,441       24,362  
Corporate and other
   
21,904
     
24,049
     
34,694
 
Total
 
$
41,583
   
$
58,490
   
$
59,056
 
Revenue by Major Market
A major market is defined as one with total revenue greater than 10% of consolidated total revenue. Based on this criteria, the Company has identified four major markets: Mainland China, South Korea, United States, and Japan. There are approximately 45 other markets, each of which individually is less than 10%. No single customer accounted for 10% or more of net sales for the periods presented. Sales are recorded in the jurisdiction in which the transactions occurred:

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2024
   
2023
   
2022
 
United States
 
$
526,059
   
$
514,947
   
$
537,081
 
Mainland China
   
235,235
     
298,079
     
360,389
 
Japan
   
181,557
     
207,833
     
224,896
 
South Korea
    163,706       236,099       268,707  
All others
   
625,527
     
712,173
     
834,586
 
Total
 
$
1,732,084
   
$
1,969,131
   
$
2,225,659
 
Revenue by Product Line
Revenue by Product Line

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2024
   
2023
   
2022
 
Beauty
 
$
681,765
   
$
858,625
   
$
1,069,714
 
Wellness
   
757,217
     
886,093
     
992,338
 
Other
   
293,102
     
224,413
     
163,607
 
Total
 
$
1,732,084
   
$
1,969,131
   
$
2,225,659
 
Long-Lived Assets by Major Market
A major market is defined as a market with long-lived assets greater than 10% of consolidated long-lived assets and also includes the Company’s country of domicile (the United States). Long-lived assets in Mainland China consist primarily of property, plant and equipment related to manufacturing, distribution facilities and the Mainland China headquarters. Long-lived assets in the United States consist primarily of property, plant and equipment, including the Company’s corporate offices and distribution facilities. Long-lived assets by major market are set forth below for the periods ended December 31, 2024, 2023 and 2022:

 
Year Ended December 31,
 
(U.S. dollars in thousands)
 
2024
   
2023
   
2022
 
United States
 
$
294,513
   
$
339,163
   
$
343,482
 
Mainland China
   
107,260
     
122,728
     
132,148
 
South Korea
   
18,435
     
23,578
     
30,867
 
Japan
   
10,329
     
13,322
     
18,011
 
All others
   
31,204
     
35,451
     
33,291
 
Total
 
$
461,741
   
$
534,242
   
$
557,799